CRM Segmentation Manager

We Put the World on Vacation

The CRM Segmentation Manager is responsible for the strategic insights and strategy of all TL lead types utilized in multichannel communications. In this role you will work with the key stakeholders to provide meaningful audience segments improve process automation and support high level reporting. This role will drive audience strategy process improvements and be a key contributor to achieving business goals. In addition this role will create a team culture of innovation collaboration and personalization focused strategies.

How Youll Shine:

• Maintain daily organization and project tracking
• Ability to drive meetings with leadership to enhance or change strategy
• Mentor analysts on projects and encourage future development
• Deploy targeted audience files to downstream channels
• Manage ongoing validation of data integrity for scheduled and Ad Hoc campaigns
• Strong ability to create actionable reporting and analysis both Ad Hoc and requested

Travel Requirements:

• 5 only for large team meetings.

What Youll Bring:

• Bachelors degree in business or quantitative field
• Strong PC Skills (MS Office)
• Strong ability to hypothesize operationalize and report on crosschannel targeted marketing strategies
• Ability to understand advanced modeling techniques
• Strong ability to multitask manage short and longterm deadlines and lead projects
• Proven success working in a collaborative setting
• Advanced presentation and storytelling skills
• Strong relationship building skills
• Ability to work with multiple technical teams in the organization
• Ability to analyze customer data trends segment performance and campaign results to continuously optimize marketing efforts.
• Expert coding with SQL SAS Python or R
• Expert knowledge working with campaign orchestration technologies (CDP preferred)
• Expert knowledge working with marketing channels including ESP Digital Ads Push SMS and Dialers
• Understanding of basic modeling techniques
• Strong skills mining and analyzing data to drive actionable insights and process improvements
• Ability to create insightful dashboards using PowerBI or Tableau or related visualization tools
• 5 years experience delivering targeted audiences within a multichannel organization
• 5 years experience working with campaign orchestration technologies (CDP preferred)
• 5 years experience with coding platforms SQL Python or other

Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

#BCD

How Youll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position paid time off parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements including tenure speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel Leisure Co. Here youll find an inclusive environment where we deliver excellence and take time to have fun celebrate together and support one another. Were always looking ahead to whats next and how we can strengthen our business its neighboring communities and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process please email your request to including the title and location of the position for which you are applying.