GVP Integrated Marketing
GVP Integrated Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Were looking for a highly motivated creative and experienced Group Vice President of Integrated Marketing to lead and scale our global campaign programs and content marketing efforts.
Reporting directly to the Chief Marketing Officer this leader will design and execute integrated marketing strategies that drive endtoend performancefrom awareness to demandacross global regional and business unit levels.
This is a highimpact leadership role requiring a combination of strategic thinking operational rigor storytelling and crossfunctional collaboration to deliver breakthrough results.
What you get to do in this role:
- Lead motivate grow and develop a team of worldclass marketers fostering a culture of elite work agility and innovation.
- Set the strategic vision and roadmap for integrated marketing ensuring alignment with ServiceNows overall business priorities.
- Scale the success of the Put AI to Work campaign and launch nextgeneration personadriven programs that resonate with key audiences.
- Work closely with brand operations product strategic events and field marketing leadership to elevate worldclass programs and elitelevel .
- Drive the development and of tailored marketing programs for priority personas ensuring a cohesive customer journey from awareness to demand.
- Build and execute content strategies that translate insights product messaging and business goals into compelling narratives and actionable plans.
- Oversee the creation of thought leadership editorial experiences and conversionfocused content that engages audiences at every stage of the funnel.
- Show a deeply credible understanding of our product strategy and differentiation.
- Partner with regional and business unit leaders to ensure marketing strategies are globally scalable and locally relevant.
Qualifications :
Be a good human who wants to do great work that helps ServiceNow become the Defining Enterprise Software Company of the 21st Century.
Education and Experience:
- Experience in leveraging or critically thinking about how to integrate AI into work processes decisionmaking or problemsolving. This may include using AIpowered tools automating workflows analyzing AIdriven insights or exploring AIs potential impact on the function or industry.
- 15 years of experience in integrated marketing with at least 5 years in a senior leadership role.
- Proven track record of scaling global marketing programs and driving measurable business.
- Experience leading teams responsible for global programs and content marketing.
Skills and Competencies:
- Deep expertise in personadriven marketing with a strong understanding of the CIO CHRO CFO CISO and COO personas.
- Exceptional strategic thinking with the ability to translate highlevel objectives into actionable plans.
- Demonstrated experience presenting to senior executives.
- Strong storytelling and content creation skills with a proven ability to craft compelling narratives and thought leadership.
- A collaborative leadership style with a demonstrated ability to work effectively across global teams and functions.
- Analytical mindset and experience using data to inform decisions optimize campaigns and prove ROI.
- Familiarity with modern marketing platforms and tools.
- Intimate understanding of marketing best practices and emerging technology.
- A strong network of marketing leaders and influencers in B2B enterprise technology.
Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!
For positions in this location we offer a base pay of $266700 $453300 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information :
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
