Director - Brand Content Culture Campaigns
Director - Brand Content Culture Campaigns
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1 Vacancy
Job Description
You may have enjoyed some of our work as a fan of McDonalds. The Chicken Big Mac collaboration with one of the biggest streamers in the world the launch of the 1 in 8 campaign the reveal of the Krispy Kreme x McDonalds collaboration and maybe even the return of the McRib.
You may also have thought: wouldnt it be great to work on campaigns like these that will make you whisper to yourself Wow I did that Campaigns that will have your friends and family sending you text messages even though you have not heard from them in a few weeks. Did you work on that Cool. But bring back Snack Wraps now please.
Well this is your chance. Yes right now. Because were looking for a new Marketing Director Brand Content & Culture in charge of some of McDonalds most iconic campaigns for years to come.
Were looking for someone who is a fan thinks like a fan and acts like a fan of the brand. Someone gets the modern customer not only what they expect from brands but more importantly what they do not want from them. The perfect candidate isnt just familiar with these nuances but is also ready to translate that knowledge into fresh thinking that elevates our creative strategy and pushes the brand towards groundbreaking culturally inspired ideas.
In this role youll be leading roughly 75 of our campaign calendar including creative strategies with our agencies to define the right messaging and advertising gotomarket plans. The campaigns span multiple brand stories such as core food products affordability trust local and digital balancing between impulsive timely campaigns and evergreen alwayson narratives.
You will be a creative catalyst for tactics that inspire brand love and elevate McDonalds role in culture. You will also collaborate with crossfunctional partners across various teams Brand Content & Culture Brand Communications Digital Media Operations Business Insights and Consumer Insights to align tactics to program and business goals. That means we are not only looking for a creative crafter but also a business savant who asks why before what. Lastly you understand the power of a national approach but are also comfortable with seizing the full firepower of localized work as you will lead our local creative strategy.
As a key member of the Brand Content & Culture leadership team you will be responsible for overall agency relationships strategic leadership and team management to ensure we deliver creative excellence and effectiveness holistically not just within an individual campaign. And as a leader of the campaign crossfunctional teams you will be responsible for providing input cultural understanding and creative thinking to elevate the marketing campaigns and partnerships.
In this role you will:
- Ensure the brand vision strategy and voice are reflected in all marketing efforts related to our key brand stories (core affordability digital trust) to drive the business and elevate the brand in culture.
- Align key stakeholders across the system on campaign ideas and performance/learnings
- Manages a team of 6 people : 3 managers 3 supervisors
- Oversee Agency scoping for creative content
- Driving brand reappraisal and affinity by working with national agencies to deliver feel good marketing campaigns befitting of the McDonalds brand
- Develop integrated marketing strategies for national campaigns that deliver on McDonalds and Business Goals
- Collaborate with crossfunctional marketing teams both national and local to ensure collaboration and communication.
- Review and approve multiple assets throughout the campaign development such as scripts casting translations POP and creative assets
- Lead teams that handle agency deliverables and timelines in a multiagency environment
- Partner with Brand and Menu Strategy team to support calendar and brand needs
- Provide direction to team on daytoday tasks
Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $168350$218860/ per year
The above represents the expected salary range for this job requisition. Ultimately in determining your pay we may also consider your experience and other jobrelated factors.
Qualifications :
- 8 years experience in Marketing or related field required either inhouse or at an agency
- Proven experience developing integrated communication strategies and campaigns
- Proven management experience with team of 5 people
- Strong knowledge of marketing standard methodologies and trends
- Comfortable in a fastpaced collaborative environment
- Adept at running concurrent projects and priorities
- Proven team leadership skills with project management experience
- Excellent communications and storytelling skills
- Consumercentric approach
- Ability to identify the need for change and lead teams through it
- Effective ability to balance experience with budget
Additional Information :
Benefits eligible: This position offers health and welfare benefits a 401(k) plan adoption assistance program educational assistance program flexible ways of working and time off policies (including sick leave parental leave and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonalds longterm incentive plan.
McDonalds is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feelgood moments for everyone. McDonalds provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process please contact . Reasonable accommodations will be determined on a casebycase basis.
McDonalds provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex sex stereotyping pregnancy (including pregnancy childbirth and medical conditions related to pregnancy childbirth or breastfeeding) race color religion ancestry or national origin age disability status medical condition marital status sexual orientation gender gender identity gender expression transgender status protected military or veteran status citizenship status genetic information or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
