Director of Ecommerce
Director of Ecommerce
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Salary Not Disclosed
1 Vacancy
Job Description
The Director of Ecommerce will be based in Denver Colorado and is responsible for managing and enhancing the performance and user experience of Truewerks directtoconsumer ecommerce platform to drive revenue growth influence core digital KPIs acquire new customers retain customers and increase customer lifetime value. This person will balance strategic thinking with handson and will own the entire site experience in order to create a seamless and enjoyable online shopping experience.
In this role youll demonstrate exceptional leadership communication and crossfunctional collaboration skills to build partnerships and influence across the organization. Youll rely on your strong prioritization skills and ability to pivot when necessary to ensure ecommerce goals and deliverables are met effectively and youll bring a resultsdriven problemsolving mindset with a handson proactive approach to achieving business goals and getting things done.
This position reports to the Vice President of Ecommerce works closely with Ecommerce Performance Marketing Customer Experience and Operations and may lead a small group in the future. Our ideal candidate will bring a datadriven mindset proven leadership in managing crossfunctional initiatives and a passion for delivering exceptional customer outcomes in the performance apparel industry.
ROLE & RESPONSIBILITIES
- Develop and execute a comprehensive ecommerce strategy to drive revenue growth improve customer acquisition and optimize key performance indicators (Bounce Rate Conversion AOV UPT AUR etc..
- Oversee and optimize the Shopify Plus platform ensuring smooth functionality security and adherence to best practices; continuously evaluate and implement new features to enhance the online shopping experience.
- Manage website development and operations including UX/UI improvements digital merchandising and technical performance to ensure a seamless and engaging customer journey.
- Develop a digital merchandising strategy that enhances product discovery and navigation through optimized taxonomy site architecture and content presentation across the onsite customer funnel from Homepage to Checkout.
- Collaborate with performance marketing and creative functions to enhance landing pages promotional strategies and site messaging that align with brand initiatives and customer expectations.
- Lead an A/B testing and conversion rate optimization program to refine customer pathways increase engagement and maximize sales opportunities through datadriven decisions.
- Work closely with Operations on forecasting and assortment planning to align product availability with demand and sales goals.
- Create and maintain insightful reporting dashboards to track key metrics forecast trends and identify opportunities for continuous optimization and revenue growth.
Qualifications :
- 7 10 years of ecommerce management experience in a directtoconsumer (DTC) business or retail ecommerce department with expertise in Shopify Plus.
- Experience with tangible goods (hardgoods/softgoods) with a background in apparel outdoor retail or CPG/consumer goods strongly preferred.
- Prior roles as a Digital Product Owner Ecommerce Manager or Digital Merchandising Manager and early experience as a Site Merchandiser or Ecommerce Specialist will be helpful.
- Proven ability to develop and execute a site roadmap collaborating with external stakeholders and Shopify agencies.
- Deep understanding of ecommerce best practices trends and technologies including web development UX/UI design and site optimization.
- Strong analytical skills with experience in Google Analytics Shopify Klaviyo Tableau/Looker and A/B testing and personalization tools.
- Extensive experience with digital merchandising tools such as Searchspring and RetentionX to enhance product discoverability and conversion.
This is a hybrid role requiring some time in our office. Candidates should be based near Denver Colorado and comfortable working from our office as needed.
Additional Information :
TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performancebased bonuses. Other benefits include but are not limited to:
- Employerpaid medical coverage
- Employerpaid dental coverage
- Optional vision coverage
- Employerpaid Life and AD&D insurance
- Employerpaid ShortTerm & LongTerm Disability coverage
- Affordable coverage for dependents and domestic partners
- Additional outofpocket insurance options
- HSA account with employer contribution
- 401K with company match
- Monthly technology stipend
- Annual performance bonus
- Unlimited PTO policy
- 11 company holidays
- Hybrid working schedule
- Employee Assistance Program for mental health support
- Free workwear for you and discounts for friends and family!
Salary Range: $base bonus
Applications for this role are expected to be accepted through April 30 2025.
TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs job requirements and individual qualifications without regard to race color age religion family or parental status pregnancy sex gender identity sexual orientation national origin disability genetic information or any other protected characteristic as outlined by federal state and local laws.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
