The Pinterest Business Marketing team is composed of highly skilled marketing generalists able to flex with equal strength among marketing strategy copywriting content development project management crossfunctional team leadership event planning and creative oversight. Most importantly we are business marketers able to capture hearts and minds of advertisers and media agencies with engaging inspirational work that drives business impact. Expect to grow quickly pivot often and learn a lot.
Were looking for an Integrated Marketing Lead to define and deliver our B2B marketing strategy in France for a 7 month fixed contract. In this role you will partner closely with Business Marketing global leadership local sales leadership and crossfunctional partners to lead marketing strategy that supports revenue goals and brand visibility within the industry.
What youll do:
- Define and deliver the local marketing strategy in France by leveraging industry trends best practice and local insights on Pinterest and competitors
- Develop & own key initiatives that are aligned to global business marketing strategies to shift advertiser perceptions and behaviours. This includes strategies across industry marketing owned events trade media and industry body partnerships executive engagement scaled education and success story creation
- Work closely with local and global teams to ensure that global programs resonate locally and meet local sales and marketing needs
- Measure impact of local marketing initiatives identify areas for improvement and learning agendas
- Act as people manager for local Marketing Specialist whose role is to support the delivery of Pinterests Business Marketing strategy in France
- Collaborate with crossfunctional teams including sales product measurement and the wider global marketing team
What were looking for:
- 8 years experience in integrated B2B marketing and/or digital marketing
- Ability to work both independently and collaboratively in a fastpaced deadlinedriven environment with global stakeholders
- Excellent organisational and project management skills to effectively balance multiple projects stakeholders and deadlines
- Fluency in written and spoken French and English
- Passion for digital marketing and a desire to grow and develop within the field
- Familiarity with social media platforms and their advertising capabilities with a specific focus on Pinterest (prior experience a plus)
- Sound analytical skills with the ability to learn how to analyse data and derive actionable insights
- Bachelors degree in Marketing Business or equivalent work experience
Relocation Statement:
- This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
InOffice Requirement Statement:
- We let the type of work you do guide the collaboration style. That means were not always working in an office but we continue to gather for key moments of collaboration and connection.
- This role will need to be in the office for inperson collaboration once per week and therefore needs to be in a commutable distance from our Paris office. The role will also include travel to the US circa once or twice per year.
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