Senior Manager Customer Marketing

SurveyMonkey is the worlds most popular platform for surveys and forms built for businessloved by users. We combine powerful capabilities with intuitive design effectively serving every use case from customer experience to employee engagement market research to payment and registration forms. With builtin research expertise and AIpowered technology its like having a team of expert researchers at your fingertips.

Trusted by millionsfrom startups to Fortune 500 companiesSurveyMonkey helps teams gather insights and information that inspire better decisions create experiences people love and drive business growth. Discover how at surveymonkey.

What were looking for

SurveyMonkey is on an exciting productled growth (PLG) journey and were looking for a customerobsessed leader to be our Senior Manager of Customer Marketing! Our users LOVE SurveyMonkey and with the right programs they can be our biggest advocates and a major growth engine. Reporting to the Senior Director of Product and Lifecycle Marketing youll lead an energetic team focused on customer education expansion and advocacy. From driving adoption and boosting satisfaction to growing accounts and turning fans into brand champions youll be at the heart of it all. If youre a strategic thinker inspiring leader and natural storyteller with a passion for SaaS and all things customer we want to hear from you!

What youll be working on

• Build a vision and strategy for customer marketing including journey mapping and key touchpoints to enhance experience and impact.
• Create compelling customer narratives via testimonials case studies UGC and speaking engagements.
• Collaborate with marketing sales and CS to integrate customer stories across campaigns.
• Establish a brand ambassador program to empower advocates to share best practices and host events.
• Oversee/optimize customer reviews on G2 TrustPilot and Gartner to boost brand reputation.
• Lead customer education initiatives including video & written content creation and a certification program.
• Execute crosssell/upsell campaigns across email social paid webinars and inproduct channels.
• Grow SurveyMonkeys YouTube channel focused on organic reach and engagement.
• Formalize surprise and delight programs like gifting and customer awards.
• Manage customer marketing budget reporting and ROI analysis with finance/analytics.
• Lead and grow a highperforming curious creative and improvementdriven team.

Wed love to hear from people with

• 8 years in B2B SaaS with expertise in customer education expansion and advocacy
• 4 years leading highperforming teams
• Proven impact on metrics like adoption selfserve upgrades and expansion pipeline
• Strong crossfunctional collaborator with sales CS and marketing to scale customer programs and content
• Experience implementing customer education and community tech stacks
• Analytical skills with Salesforce Tableau and Amplitude preferred
• Strong communicator skilled at navigating global complex organizations and driving alignment

SurveyMonkey believes inperson collaboration is valuable for building relationships fostering community and enhancing our speed and in problemsolving and decisionmaking. As such you will be required to work from a SurveyMonkey office up to 1 day per week.

#LI Hybrid

Why SurveyMonkey Were glad you asked

SurveyMonkey is a place where the curious come to grow. Were building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey we weave employee feedback and our core values into everything we do to create forwardlooking benefits policies employee programs and an awardwinning culture including our annual holiday refresh our annual week of service learning and development opportunities like Curiosity Week and our C.H.O.I.C.E Fund.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity innovation and the success of our business. We do not discriminate on the basis of race religion color national origin gender sexual orientation gender identity or expression age marital status veteran status disability status pregnancy parental status genetic information political affiliation or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.