drjobs Senior Content Strategy Manager Fashion Luxury

Senior Content Strategy Manager Fashion Luxury

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1 Vacancy
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Job Location drjobs

New York City, NY - USA

Monthly Salary drjobs

$ 101000 - 110000

Vacancy

1 Vacancy

Job Description

Description

Senior Content Strategy Manager Fashion & Luxury

Sitting on the fashion and luxury GM team the Senior Content Strategy Manager will help lead shape and execute audience acquisition efforts for several iconic brands within Hearsts Fashion and Luxury portfolio which includes Esquire Harpers BAZAAR ELLE Town & Country ELLE Decor and Veranda.

While guiding the SEO strategy is a primary focus this role will also advise on efforts across affiliate commerce membership newsletter video and social to grow and engage digital audiences. Think of yourself as a secret weapon for these brandsyoull architect strategy so that our daily coverage and biggest projects connect with readers across a wide variety of platforms. This person will work with editorial leaders to craft publishing and promotion plans devise engagementfocused experiments and provide datadriven insights to the team on a daily basis. Ideal candidates will be deeply curious about what the next gen of media consumers engage with on and off platform with a keen interest in topics that matter most to the fashion and luxury audience (culture beauty style and more).

Responsibilities

  • Own and execute the endtoend SEO strategy for several fashion and luxury brands with an eye towards driving valuable conversions (e.g. shopping newsletter subs subscription acquisition).
  • Regularly dig into the data and conduct competitive analyses to find content gaps ID where we are gaining or losing audience and propose new experiments.
  • Work with senior editorial leads to develop and refine daily editorial efforts that grow engagement across various social/video platforms onsite and newsletter programming.
  • Track progress and pitch new growth initiatives that help meet established editorial and business goals across commerce site registration and subscriptions paid membership and more.
  • Collaborate with various teams including Newsletter Subscriptions Social and Video to exchange insights drive experimentation and broadcast learnings.
  • Develop ongoing training programs for new and existing staffers; regularly evangelize content quality best practices throughout the organization partnering with other content strategy and SEO teams editorial leadership and more.
  • Use Google Analytics Dash Hudson Looker SEM Rush SimilarWeb Domo and more data tools to ID trends track performance/conversions share wins perform case studies and find ways to iterate on successes and improve ROI.
  • Create regular recaps and lead meetings for editors at all levels editorial leadership and executives that provide insights report on experiments and celebrate wins.
  • Deliver ongoing strategy debriefs to leadership across the organization including affiliate sales and others about your brands digital footprint and audience trends.
  • Support other audience growth leaders working with the Hearst Magazines product org to ID and help QA ongoing searchfriendly storytelling and onsite SEO technical enhancements.

Requirements

  • Bachelors degree
  • 5 years of SEO and content strategy experience
  • Exceptional leadership and communication skills with a keen ability to effectively partner with GMs editorial and central operation leaders product leads and other seniorlevel executives to distill complex topics into clear actions
  • Strong editorial skills and keen sense of what content works well online and whats trending
  • A willingness to embrace change and to adapt strategies on the fly
  • Proficiency with Google Sheets/Excel and Google Analytics as well as experience with Google Search Console and other SEO tools (e.g. SEMRUSH Google Trends etc.
  • The ability to create and manage content schedules and deliverables keeping projects on track with targeted deadlines


Responsibilities

The basesalaryfor this role is between $101000 $ actual base pay offered is dependent upon many factors such as: transferable skills work experience business needs and market demands. The base payrangeis subject to change and may be modified in the future.

This position is based in the NYC office a minimum of 3 days a week.

All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or protected veteran status.

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Required Experience:

Manager

Employment Type

Full-Time

Company Industry

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