Copywriter
Copywriter
Posted on :
13-04-2025
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1 Vacancy
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Job Description
50 Content creation
30 Concept and content ideation and development
10 Editing and factchecking
10 Other duties as assigned
Disclaimer
The University of Kansas prohibits discrimination on the basis of race color ethnicity religion sex national origin age ancestry disability status as a veteran sexual orientation marital status parental status gender identity gender expression and genetic information in the universitys programs and activities. Retaliation is also prohibited by university policy. The following person has been designated to handle inquiries regarding the nondiscrimination policies and is the Title IX coordinator for all KU and KUMC campuses: Associate Vice Chancellor for Civil Rights and Title IX Room 1082 Dole Human Development Center 1000 Sunnyside Avenue Lawrence KSTTY.
Work Schedule
MF 85
Contact Information to Applicants
Christy interim Associate Director of Editorial Services
Position Overview
As KU Marketing we tell the world how the University of Kansas is a community that harnesses the talent ingenuity and determination of Jayhawks to create and discover working to bolster Kansas and better the world. Our strategic creative team focuses its expertise on meeting branding and bigpicture objectives for the university. We find stories that show how KU stands tall among higher education and research institutions with a focus on economic development health care fostering creative discovery and delivering worldchanging innovations.
The copywriter creates develops plans writes and edits various marketing communications that may be instructional informational narrative or promotional in nature. Responsibilities include working with editors to deliver creative copy with effective messaging; ensuring that communications are on brand strategically focused and factually accurate; and contributing to creative ideation for all KU Marketing endeavors.
The copywriter works both independently and collaboratively with internal teams and partners (clients) to imagine new concepts and copy in support of branding initiatives and partner or university goals. Projects include print digital broadcast and social media tactics and assignments include original creative work for a variety of media: advertising copy; headlines; features cutlines and blurbs for multipage booklets; concise and targeted email messages and subject lines; Instagram YouTube Facebook X and TikTok content; longform reported articles or blogs; scripts for video and for radio and TV ads; and informative interactive text for websites.
The copywriter participates in and relies on marketing research focus groups and surveys to inform their work. However much of the copywriters work comes from independent research and expertise in marketing copywriting best practices for multiple platforms. The copywriter interviews sources consults experts across the university enterprise and relies on their own experience and/or customer/colleague knowledge to devise original concepts and copy.
The copywriter gives presentations in small and large group settings and receives feedback constructively. Deadlines vary from longterm and annual projects to shortterm and immediate projects.
The ideal person for this role enjoys finding the exact right words to communicate onbrand messages clearly creatively efficiently and stylishly. This person likely has strong opinions about adverbs and a deep appreciation for clever wordplay.
Additional Candidate Instruction
A complete application includes:
Application review begins Monday March 31st. For consideration please apply no later than Sunday March 30th.
- Meet with appropriate creative teams and partners (clients) to review project briefs.
- Write review refine and finalize copy for a variety of projects that conforms to KUs key messaging platform and branding objectives.
- Conduct independent research to determine the best approach/content to achieve each projects desired outcome.
- Work both independently and in collaboration with editors and other creative team members.
- Review work of self and others with a critical eye to strategic communication best practices and branding objectives.
- Strive to create work that is original and inventive while meeting KU brand standards and stated marketing goals.
- Work closely with project teams to ensure the timely flow of copy.
30 Concept and content ideation and development
- Bring copywriting expertise to bear on the development of strategic concepts and content for a variety of partners and objectives.
- Collaborate with the marketing strategy and creative teams to develop ideas for a variety of marketing tactics that support strategic branding goals.
- Research appropriate topics or approaches.
- When needed participate in photo or video shoots design brainstorming sessions partner presentations or other related activities.
- Write and refine a variety of copy to support conceptstage presentations or other spec work.
10 Editing and factchecking
- Regularly confirm university statistics and facts for use in marketing copy.
- Review final versions or printer proofs of projects produced by the department.
10 Other duties as assigned
- Attend staff and partner meetings.
- Work collegially with staff and partners in a team environment.
- Track tasks documents and deadlines in a project management system.
- Maintain project and payroll hours and record them accurately and consistently.
- As needed prepare and present research work or recommendations to internal and/or partner teams.
Disclaimer
The University of Kansas prohibits discrimination on the basis of race color ethnicity religion sex national origin age ancestry disability status as a veteran sexual orientation marital status parental status gender identity gender expression and genetic information in the universitys programs and activities. Retaliation is also prohibited by university policy. The following person has been designated to handle inquiries regarding the nondiscrimination policies and is the Title IX coordinator for all KU and KUMC campuses: Associate Vice Chancellor for Civil Rights and Title IX Room 1082 Dole Human Development Center 1000 Sunnyside Avenue Lawrence KSTTY.
Work Schedule
MF 85
Contact Information to Applicants
Christy interim Associate Director of Editorial Services
- A Bachelors degree from an accredited college university or school in advertising public relations strategic communications journalism English communications or a closely related field
- At least three years professional copywriting experience in an advertising public relations or marketing agency or similar inhouse unit; magazine; publishing house; newspaper or related entity
- Knowledge of the structure and content of the English language including the meaning and spelling of words rules of composition and grammar as evidenced by application materials
- An excellent portfolio that demonstrates a clear mastery of marketing copywriting ideally with a range of projects and styles
- Demonstrated ability to write across a variety of topics and formats and create compelling copy
- Demonstrated ability to write copy for websites and social media platforms
- Previous experience creating copy/concepts for higher education clients understanding a universitys brand and editing copy and concepts to better support a universitys strategic longterm branding goals
- Previous experience using AP Style or following another style guide
- Demonstrated ability to translate instructions rules and regulations into clear engaging copy containing a call to action
- Ability to quickly respond to creative brief requests and effectively address copy needs
- Demonstrated ability to work collaboratively within a team and also to take the initiative working independently when necessary
- Familiarity or experience working with InDesign or InCopy Microsoft Word Google Docs and other production software and projectmanagement software
- Outstanding interpersonal communication and presentation skills
- Ability to meet tight deadlines with grace under pressure
- A team player with selfinitiative a strong work ethic and a positive attitude
- A problemsolver with strong organization skills and attention to detail
- Ability to respond to direction and adapt to frequent changes in project tactics creative strategy and/or deadlines
Position Overview
As KU Marketing we tell the world how the University of Kansas is a community that harnesses the talent ingenuity and determination of Jayhawks to create and discover working to bolster Kansas and better the world. Our strategic creative team focuses its expertise on meeting branding and bigpicture objectives for the university. We find stories that show how KU stands tall among higher education and research institutions with a focus on economic development health care fostering creative discovery and delivering worldchanging innovations.
The copywriter creates develops plans writes and edits various marketing communications that may be instructional informational narrative or promotional in nature. Responsibilities include working with editors to deliver creative copy with effective messaging; ensuring that communications are on brand strategically focused and factually accurate; and contributing to creative ideation for all KU Marketing endeavors.
The copywriter works both independently and collaboratively with internal teams and partners (clients) to imagine new concepts and copy in support of branding initiatives and partner or university goals. Projects include print digital broadcast and social media tactics and assignments include original creative work for a variety of media: advertising copy; headlines; features cutlines and blurbs for multipage booklets; concise and targeted email messages and subject lines; Instagram YouTube Facebook X and TikTok content; longform reported articles or blogs; scripts for video and for radio and TV ads; and informative interactive text for websites.
The copywriter participates in and relies on marketing research focus groups and surveys to inform their work. However much of the copywriters work comes from independent research and expertise in marketing copywriting best practices for multiple platforms. The copywriter interviews sources consults experts across the university enterprise and relies on their own experience and/or customer/colleague knowledge to devise original concepts and copy.
The copywriter gives presentations in small and large group settings and receives feedback constructively. Deadlines vary from longterm and annual projects to shortterm and immediate projects.
The ideal person for this role enjoys finding the exact right words to communicate onbrand messages clearly creatively efficiently and stylishly. This person likely has strong opinions about adverbs and a deep appreciation for clever wordplay.
Additional Candidate Instruction
A complete application includes:
- Cover letter addressing how you meet the required and preferred qualifications
- Rsum
- Contact information for three professional references
- Completion of the online application
- Samples of your professional copywriting that demonstrate a range of audiences and styles
Application review begins Monday March 31st. For consideration please apply no later than Sunday March 30th.
Employment Type
Full Time
Key Skills
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