Marketing Specialist
Marketing Specialist
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$ 70000 - 93300
1 Vacancy
Job Description
Be visionary
Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace and defense factory automation air and water quality environmental monitoring electronics design and development oceanographic research deepwater oil and gas exploration and production medical imaging and pharmaceutical research.
We are looking for individuals who thrive on making an impact and want the excitement of being on a team that wins.
Job Description
Summary
This role is primarily responsible for all marketing activities in support of RF products focused on the Military Aerospace Test & Measurement and Medical markets. In that scope you will create evergreen content such as webinars case studies social media content to strengthen brand awareness across several media channels.
You will define and execute a robust digital presence and lead various communication and growth initiatives aimed at improving brand awareness client acquisition and retention. Providing market insights and ensuring a clear portfolio positioning for sustainable growth. The ideal candidate will provide important customer insights and drive continuous improvement of marketing content.
The ideal candidate will have excellent project management skills be selfdirected work with high level concepts and able to flawlessly execute on a variety of projects while partnering with multiple stakeholders including product management sales and engineering.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Work with Teledyne Corporate Marketing to drive growth through expanded brand awareness lead generation content development and communication across targeted growth markets.
Experience developing and implementing integrated marketing plans spanning thought leadership content literature presentations blogs articles digital campaigns advertising and in person marketing such as customer visits tradeshows conferences.
Collaborate with Strategic Product Management and Development Engineering to create product roadmaps and technicalcommercial frameworks.
Plan and execute new product campaigns to ensure they deliver the desired business results.
Monitor SEO performance using tools like Google Analytics Google Search Console and SEMrush and provide regular reporting and analysis. Ensure SEO best practices are integrated into all digital content.
Take ownership of the daytoday website content updates to support product launches technical support content promotions and content publishing.
Maintain an editorial calendar that includes a variety of content (articles blogs infographics newsletters whitepapers special reports and more) to meet lead generation and nurture goals including but not limited to thought leadership industry news product related solutionsbased content.
Define and track metrics linked to marketing success and leveraging Account Base Marketing analytics and datadriven insights on marketing effectiveness continuously adapt and improve messaging and campaigns to ensure they deliver the desired business results.
Introductions develop competitive positioning value propositions pricing strategies application marketing plans market analysis customer insights and training.
Create effective gotomarket plans to support sales teams in engaging target customers through market assessments to identify opportunities and monitor competitive activities. Create write and edit a variety of marketing content including web copy enewsletters advertising copy blog posts video promotional materials and some social media.
Qualifications
BA/BS degree in Marketing Business Communications or related field. MBA Preferred
Minimum 7 years of experience in B2B marketing with experience in content strategy lead generation and nurture campaigns.
Be detail oriented and a creative thinker who can craft content and visuals that engage and convert audiences and elevate our brands.
Have strong writing skills with the ability to translate complex technical details into customer benefits.
Proven track record in managing product marketing mixes and product marketing management concepts/methods.
Extensive experience in developing product strategies and new product introduction plans.
Strong knowledge of market intelligence methods market segmentation and business development.
Travel is required for this position.
Due to the type of work at the facility and certain access restrictions successful applicants must be a US Person (US Citizens US Nationals lawful permanent residents asylees or refugees).
Teledyne is proud to offer a generous benefits package that supports employees health and financial wellbeing. Life today is complex. Thats why Teledyne offers you a complete package of benefits and programs to help you simplify and enrich your life. Our benefits programs can help you pay for health care expenses build capital for the future and provide financial security for your family. These benefits are an important element of your total compensation. We are proud to offer you a comprehensive benefits package one that protects you and your family.
Benefit Highlights:
Medical Dental Vision and an Employee Assistance Program keep you and your family healthy both mentally and physically.
Targeted health management solutions for Anthem members to help improve your health and get top quality health care at no or minimal cost to you.
Disability programs help protect your income in the case of Short and LongTerm Disabilities.
Supplemental Life AD&D Critical Illness Accident and Hospital Indemnity programs are available for added protection.
Spending and Savings Accounts let you pay for eligible health care dependent care.
401(k) and Employee Stock Purchase Plans give you an edge in investing for now and saving for your retirement.
Education Assistance Vacation and Sick Leave Benefits Pet Insurance and other voluntary programs help you balance life at work and at home.
Salary Range:
$70000.00$93300.000Pay Transparency
The anticipated salary range listed for this role is only an estimate. Actual compensation for successful candidates is carefully determined based on several factors including but not limited to location education/training work experience key skills and type of position.
Teledyne and all of our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws regulations rules and regulatory orders. Our reputation for honesty integrity and high ethics is as important to us as our reputation for making innovative sensing solutions.
Teledyne is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status age or any other characteristic or nonmerit based factor made unlawful by federal state or local laws.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
