Consumer Marketing Manager Cardiovascular

Career Category

Job Description

What you will do

Join Amgens Mission of Serving Patients

At Amgen if you feel like youre part of something bigger its because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do.

Since 1980 weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology Inflammation General Medicine and Rare Disease we reach millions of patients each year. As a member of the Amgen team youll help make a lasting impact on the lives of patients as we research manufacture and deliver innovative medicines to help people live longer fuller happier lives.

Our awardwinning culture is collaborative innovative and science based. If you have a passion for challenges and the opportunities that lay within them youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Consumer Marketing Manager Cardiovascular

What you will do

Lets do this. Lets change the world. In this vital role the Consumer Marketing Manager for Cardiovascular (Repatha) will not only have a significant impact on the continued and future success of our US Cardiovascular business at Amgen but also on the lives the CV patients that can benefit from Repatha treatment.

At Amgen we strive to put the patient front and center. This position has a key role in driving this mission by managing directtoconsumer (DTC) marketing communications and media strategy for Repatha in the U.S. The Marketing Manager will execute the consumer communications strategy leading tactics from insight identification to concept from concept to development and from development to launch. This individual will also contribute to media planning including analyzing performance results. These key aspects of the role will involve delivering compelling messages to the right consumers in the right medium across the patient journey.

The ideal candidate is collaborative has a strategic mindset and has strong marketing interest and intuition experience with agency management and content strategy and is ultimately driven by a passion for serving patients.

• Lead of branded campaign tactics across DTC ecosystem (website social media search digital pointofcare email and others) for General Market and Multicultural audiences.
• Own website performance including refreshing measurement framework and dashboards aligning metrics with brand and media KPIs.
• Execute paid and organic social media strategy including role of channels innovative opportunities creative strategy content calendar and new channel expansions.
• Drive digital channel innovation through partnership with internal SMEs optimizing engagement dynamically across channels
• Build insightful DTC communications in close collaboration with market research and agency partners to uncover deep insights and translate them to compelling creative and messaging that is well coordinated across channels
• Consult on media strategy own tactical optimizations for select channels and partner with Senior Manager to implement the overall media strategy including support of planning placement optimizations and measurements/insights across key channels
• Collaborate with key partners including HCP Promo marketing Patient Access Corporate Communications Advocacy Scientific Communications Global Commercial Capabilities and Commercial Data and Analytics to ensure synergy with programming for healthcare professionals customers and consumers.
• Lead the internal legal regulatory and medical review and approval of new materials to enable responsible and compliant consumer communications.
• Support budget stewardship within the team closely monitoring performance and ensuring costeffective delivery of projects
• Play a part in building a winning inclusive and encouraging team culture.
• Domestic travel up to 20.

What we expect of you

We are all different yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborative individual with these qualifications.

Basic Qualifications:

Doctorate degree

OR

Masters degree and 2 years of digital marketing brand marketing and product marketing

Or

Bachelors degree and 4 years of digital marketing brand marketing and product marketing

Or

Associates degree and 10 years of digital marketing brand marketing and product marketing

Or

High school diploma / GED and 12 years of digital marketing brand marketing and product marketing

Preferred Qualifications:

• Strong marketing fundamentals with a solid grasp of marketing strategy market research brand positioning and tactical plan development.
• Experience marketing directly to consumers with a preference for experience within pharmaceutical or regulated consumer goods or services.
• Experience developing multicultural marketing strategies
• Experience developing and performing a wide range of successful online and offline tactics including digital print video and CRM.
• Translating market research into effective consumer campaigns or programs. Previous experience with clinical data a plus.
• Exhibiting passion and empathy to build important experiences with consumers by understanding their needs and desires.
• Experience working with advertising agencies to develop and produce engaging creative.
• Strong bias for action and ability to prioritize in a fastpaced environment.
• Ability to exercise excellent judgment and live up to the highest ethical standards.
• Excellent communication skills and selfawareness of leadership style.
• Ability to build positive relationships and collaborate effectively in a matrixed organization.

What you can expect from us

As we work to develop treatments that take care of others we also work to care for your professional and personal growth and wellbeing. From our competitive benefits to our collaborative culture well support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to relevant skills experience and qualifications.

In addition to the base salary Amgen offers a Total Rewards Plan based on eligibility comprising of health and welfare plans for staff and eligible dependents financial plans with opportunities to save towards retirement or other goals work/life balance and career development opportunities that may include:

• A comprehensive employee benefits package including a Retirement and Savings Plan with generous company contributions group medical dental and vision coverage life and disability insurance and flexible spending accounts
• A discretionary annual bonus program or for field sales representatives a salesbased incentive plan
• Stockbased longterm incentives
• Awardwinning timeoff plans
• Flexible work models including remote and hybrid work arrangements where possible

Apply now and make a lasting impact with the Amgen team.

In any materials you submit you may redact or remove ageidentifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

As an organization dedicated to improving the quality of life for people around the world Amgen fosters an inclusive environment of diverse ethical committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability status or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation. Amgen is an Equal Opportunity employer and will consider you without regard to your race color religion sex sexual orientation gender identity national origin protected veteran status or disability status.

Salary Range