Marketing Specialist
Marketing Specialist
Posted on :
13-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
13-04-2025
Job Description
MARKETING SPECIALIST
GENERAL SUMMARY
Our association management team members are the people powering progress for organizations that are in the business of bringing people together to learn connect and accomplish more. This Marketing Specialist will support AGRiP an association serving governmental risk pools and related organizations an organization with roots in local public entities and a deep commitment to being on the leading edge of using and equipping members to use AI. As the teams goto resource for all marketing work you will have the opportunity to deliver strategy and communications that keep this client marching forward and growing.
The Marketing Specialist will be responsible for the clients social media strategy and presence; managing email marketing campaigns to promote membership programs and special events; website maintenance and delivering a regular cadence of communication to members and potential members about all AGRiP programs and services. This role demands strong writing skills creativity organization attention to detail and project management skills. The ideal candidate will enjoy content creation and social media management have a strong background in email marketing (with ability to learn new platforms) have experience with website content development and maintenance and possess the design skills to create visually appealing graphics and layouts using Canva. Importantly this is a writingheavy role!
What youll experience: Etherio works hard to nurture and deepen the capabilities of our people. Our goal is for you to feel comfortable working with a diverse team of professionals who are learners and teachers together enhancing each others strengths. In this role you would be joining a supportive experienced client team ready to help you learn the audience and become adept at the industry speak used in their space. Also Etherios inhouse marketing team will be a great source for tips insights and mentorship. They will also be your partner on significant creative design projects and more indepth website design.
ESSENTIAL FUNCTIONS
Content Development
ESSENTIAL FUNCTIONS
Content Development
- Develop and maintain a deep understanding of the AGRiP audience programs and services.
Serve as principal content developer for promotion and marketing of all AGRiP programs and services. - Write content for all AGRiP communication channels (including the website social media email and newsletters).
- Edit the written work of others.
Marketing & Communication Strategy
- Proactively develop and manage communications calendar for all programs and services to effectively share information with members.
- Develop and implement marketing strategies to increase brand awareness member engagement and renewals.
Brand Stewardship
- Manage and monitor adherence to brand standards ensuring consistent voice and messaging.
- Recommend updates to or evolution of AGRiP brand standards as appropriate.
Email Marketing
- Proactively manages enewsletter publication from start to distribution. This includes setting a distribution and production schedule curating content writing articles identifying content from interactions with staff prioritizing information to share with members managing approval process and email distribution.
- Create and execute email marketing campaigns using Higher Logic Informz (or similar platforms) to drive conference registration membership growth and participation in other programs ensuring effective targeting segmentation and workflow automation.
- Plan organize and manage marketing timelines budgets and resources to ensure all deliverables are met on time and within budget.
- Monitor and report on the performance of email campaigns making datadriven decisions to improve results.
- Stay updated on industry trends best practices and emerging technologies in email marketing to drive innovation and success.
Social Media Management
- Develop and implement social media marketing strategies and campaigns to increase brand awareness and member engagement drive traffic and generate event registrations.
- Manage social media accounts create content calendars write and schedule posts coordinate reposts and engage with followers to build a strong online community.
- Use Canva (or similar platforms) to create unique graphics for digital content.
- Analyze social media metrics and performance to optimize strategies and campaigns for better results.
- Engage with followers and respond to queries in a timely manner.
- Conduct research and analyze data to provide insights and recommendations including analysis of members and key partners online social media presence and engagement.
- Maintain uptodate knowledge of industry trends technologies and best practices.
Website Maintenance
- Develop write and publish content for AGRiP.
- Organize and manage a website update calendar to ensure the continual currency of the website.
- Create landing pages for programs services resources and marketing campaigns in the Higher Logic website platform (or similar).
- Create and post graphics on the website to complement programs services or other initiatives.
- Ensure AGRiP is utilizing the websites functionality to its full capacity useful for the association and its members.
- Develop recommendations to improve the user experience and implement as approved.
- Manage technical issues with the assistance of Higher Logic support and IT.
Other Responsibilities
- Provide support to develop and design presentations to be effective and engaging.
- Working with the rest of the AGRiP team curate and develop content to be delivered by external speakers at AGRiP events and conferences.
- Create and execute against an overarching communications content calendar that encompasses marketing and promotion across all communication channels.
- Manage attendee communications for the clients annual events including preevent communications onsite communications and other supportive efforts.
MINIMUM QUALIFICATIONS
- Bachelors degree in marketing communications or related field.
- 35 years of experience in communication or marketing.
- Proven track record of successful email marketing and social media campaigns.
- Excellent communication listening and interpersonal skills.
- Ability to work independently and as part of a team.
- Ability to quickly learn new software programs.
- Excellent writing skills.
- Ability to write within the boundaries of an established style guide.
- Ability to work on and progress multiple projects with overlapping deadlines and demands.
ADDITIONAL PREFERRED EXPERIENCE AND COMPETENCIES
- Familiarity with public entity risk pools and local public sector risk management.
Video editing skills. - Familiarity with web analytics tools including Google Analytics and Google Search Console.
Familiarity with and excitement about using emerging AI tools. - Expert skills in Canva.
- Experience creating pages and maintaining content within WYSIWYG website platforms.
- Experience with Higher Logic and Informz.
- Light HTML knowledge.
- Proficiency in editorial calendar management and project management techniques.
- Experience in marketing analytics and campaign design.
WORKPLACE LOCATION
This is a fully remote work opportunity. We would welcome Atlantaarea professionals to work inoffice 3 days a week in our Sandy Springs office.
This is a fully remote work opportunity. We would welcome Atlantaarea professionals to work inoffice 3 days a week in our Sandy Springs office.
TRAVEL REQUIREMENTS
Ability to travel up to 20.
ESSENTIAL PHYSICAL FUNCTIONS AND WORK ENVIRONMENT
Ability to travel up to 20.
ESSENTIAL PHYSICAL FUNCTIONS AND WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
- Rare but occasional lifting up to 25 lbs.
- Frequently required to use hands or fingers handle or feel objects tools machinery and computers.
- Frequently communicates with others and must be able to exchange accurate information in these situations.
- Frequently operates a computer and other electronic equipment.
ABOUT ETHERIO
At Etherio we have a purpose that drives all we do: We create meaningful partnerships experiences and connections that fuel growth and accelerate success for our clients and those they impact. Every day we deliver creative customerfocused solutions for our corporate and association clients one meeting event or membership experience at a time.
Whether inperson virtual or hybrid were redefining event experiences. Were also advancing the stories of a diverse set of local national and global associations and nonprofits. In everything we do we start with understanding our clients why. Because we know that its not so much what they do but why they do it that compels people to embrace and engage with products organizations and brands. We create value for our customers by delivering solutions that power relationships at scale.
We live our Core Values every day. Whether you work in our office or another location were also committed to your learning and growth. Our goal is for you to feel empowered to workout loud. Our pace of work supports fast learning and freedom to think big.
Joining our team comes with perks that support you in your personal and professional journey. Benefits include:
- Medical dental vision and more.
- 401(k) with matching.
- Generous paid time off.
- Flexible and hybrid work schedules.
Our approach has scored us many industry awards over our 30year history including 17 consecutive years on theCMI 25 North Americas Top 25 Meeting & Incentive Companies. As leaders in the industry werealwaysexploring new ways to solve challenges for our clients.
Etherio is committed to embracing diversity and inclusion in our hiring practices and in experiences as Etherio employees.
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties responsibilities and skills required of personnel so classified. Etherio retains the right to change or assign other duties to this position.
Etherio is an equal opportunity employer. We believe that the most effective way to invite and retain a diverse workforce is to build an enduring culture of inclusion and belonging. The Firm does not discriminate in employment because of race creed national origin religion age color sex marital status sexual orientation gender identity disability citizenship status or protected veteran status or any other characteristic protected by local state or federal laws rules or you would like to contact us regarding the accessibility of our website or need assistance completing the application process please contact.
Required Experience:
Unclear Seniority
Employment Type
Full Time
Key Skills
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