Product Marketing Associate
Product Marketing Associate
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$ 65000 - 80000
1 Vacancy
Job Description
Position Overview:
We are seeking a Product Marketing Associate. This person is an ambitious marketer with a passion for gotomarket strategy sales enablement and product positioning. The ideal candidate will have 13 years of experience in a marketing product marketing or related role supporting product launches and sales enablement efforts.
We welcome applications from recent college graduates who are eager to start their careers in marketing. If you have a strong interest in the field and have developed skills through coursework internships or projects in journalism creative writing marketing and/or advertising we encourage you to apply. Were looking for curious creative thinkers who are excited to grow and learn in a collaborative environment.
What Youll Do:
Strategy and Development:
- Support the of gotomarket (GTM) strategies for new product launches and product roadmap commercialization ensuring alignment with sales product and marketing teams.
- Assist in developing product positioning messaging and value propositions to differentiate our solutions in the competitive AdTech landscape.
Commercial Enablement:
- Help develop training content and sales enablement materials such as pitch decks case studies and onepagers.
- Collaborate with product management and sales enablement teams to translate technical features into customercentric marketing content.
- Conduct market research and competitive analysis to identify trends opportunities and challenges within the digital advertising ecosystem.
Thought Leadership and Client Engagement:
- Support the of marketing initiatives across PR website content and paid/owned/earned media strategies.
- Work with demand generation teams to help drive lead acquisition through targeted campaigns content marketing and webinars.
- Assist in gathering client feedback to inform product and marketing strategies.
Industry Partnerships and Education:
- Help coordinate relationships with analyst and advertising industry associations including Forrester Gartner G2 Capterra ANA and IAB.
- Track key performance metrics to measure product marketing effectiveness and optimize strategies accordingly.
Requirements
Experience Expertise and Skills:
- 13 years of experience in a product marketing marketing or related role supporting gotomarket product positioning and sales enablement efforts.
- Experience in marketing media data insights and/or analytics space. SaaS AdTech or MarTech experience preferred.
- Strong ability to work crossfunctionally with product management sales and marketing teams.
- Ability to manage multiple projects in a fastpaced evolving environment.
- Familiarity with market research competitor analysis and customer insights gathering.
- Exposure to programmatic advertising DSPs SSPs ad networks or datadriven marketing is a plus.
- Experience with marketing automation tools CRM platforms and data analytics is a plus.
- Strong written and verbal communication skills with the ability to create compelling product narratives.
Benefits
In addition to career progression training and development and an excellent work/life balance future Radarians can expect a great benefits package that includes:
- Medical Dental & Vision Insurance
- 401k with Company Match
- Flexible PTO
- Commuter Benefits
- Gym Discounts
- Summer Fridays
At MediaRadar we are committed to creating an inclusive and accessible workplace where everyone can thrive. We believe that diversity of backgrounds perspectives and experiences makes us stronger and more innovative.
We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information or any other legally protected status.
In accordance with the EEO1 reporting requirements we collect demographic data as part of our efforts to ensure fair and equitable hiring practices across all levels of our organization.
This is a fulltime exempt role with a base salary range of $plus benefits. A final compensation offer will ultimately be based on the candidates location skill level and experience and the Companys pay equity.
We are also committed to ensuring our recruitment process is accessible to all applicants. If you need a reasonable accommodation during the application or interview process please contact us at
Were excited to meet people who share our values and want to build the future with us.
Required Experience:
IC
Employment Type
Full-Time
