Senior Market Researcher

Description

Sprout Social is looking to hire a Senior Market Researcher to the Brand Creative team with strategic alignment to the full Marketing team. We are seeking a proactive and motivated individual who thrives at executing equally creative and methodologically sound research. The measure of success in this role will be the velocity quality and clarity of data storytelling which ultimately have a demonstrable impact on the business.

Why join Sprouts Marketing team

As a member of Sprouts Marketing department youre an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success we are accountable toand responsible fordriving significant revenue across new business acquisition and customer growth. Together we make up our revenue organization where we lead our gotomarket strategy and establish our goals as one unified team. We put our customers at the center were driven by results and passionate about our impact on the overall strength and health of Sprout. As individuals theres no shortage of opportunities to learn and grow in your current role and beyond. Here we just really want you to do your best work be creative take risks and make mistakes. You create your own path.

What youll do:

• Execute and manage quantitative and qualitative research projects (e.g. surveys focus groups) to support strategic marketing decisions including campaign content and pricing strategies.
• Conduct international market research to identify marketing opportunities and deliver insights that influence brand strategy customer engagement and retention.
• Manage and oversee key customer research programs (e.g. NPS surveys brand trackers) ensuring unbiased data collection and compliance with ethical standards.
• Provide actionable insights and clear recommendations through presentations and reports that guide creative content and marketing strategies for stakeholders at all levels of the organization.
• Continuously improve research processes and methodologies curate insights and collaborate with stakeholders to prioritize research aligned with business needs.
• Ensure quality control at each step of the research lifecycle such as: verifying test plans have a cohesive flow checking survey programming logic questionnaire proofing identifying low quality responses in data sets number checking and proofing reports and presentations for accuracy.

What youll bring:

You are a deeply curious strategic and collaborative team member who is interested in working at the intersection of creative market and brand strategies. You enjoy creating ways of testing and measuring the qualities that make a brand successful. You are well versed in converting and distilling raw data into important relatable storytelling with actionable insights for peers and leadership. You are an empathetic and adaptable communicator who is comfortable speaking to internal and external audiences of various roles and levels of experience.

The minimum qualifications for this role include:

• 6 years of professional experience in market research UX research or a similar role
• 3 years of professional experience using survey platforms like Survey Monkey Qualtrics or UserTesting.
• Proficient with Google Suite (e.g. Google Sheets Google Slides) Microsoft Excel and data visualization tools (e.g. Tableau Canva Figma etc.
• Experience conducting advanced quantitative methodologies such as segmentation Max/Diff Conjoint longitudinal brand tracking and comfortable moderating qualitative engagements such as focus groups and IDIs
• Strong project management skills ability to juggle multiple priorities simultaneously and scope resources and timing for complex multiphased projects.

Preferred qualifications for this role include:

• B2B and/or SaaS market research experience
• Experience conducting international/crosscultural research with strong knowledge of marketspecific nuances.
• Experience thinking holistically/creatively in addition to technically/analytically

Note: An online portfolio or presentation deck showcasing relevant work throughout the research lifecycle (planning data analysis and final results) is required for consideration. Please remember not to include any proprietary information in your portfolio examples.

How youll grow:

Within 1 month youll plant your roots including:

• Experience Sprouts indepth onboarding covering everything from our company mission and values hearing directly from executives and founders to deep training on our products and the value that Sprout delivers to our customers.
• Start to familiarize yourself with Sprouts brand and family of products.
• Conduct initial 1:1s with stakeholders across Marketing and other strategic partners throughout the company to identify what a successful relationship looks like and how you will work together.
• Understand as much as you can about the culture products teams and projects of Sprout to creatively support our awardwinning culture.

Within 3 months youll start hitting your stride by:

• Get to know use and improve on existing market research processes tools and rituals.
• Go deep into existing research to familiarize yourself with Sprouts audience brand history and the competitive landscape.
• Begin to take ownership of established research projects.
• Interact regularly with internal teams across Marketing Brand Creative UX research and Product VOC to extract insights and spot opportunities.

Within 6 months youll be making a clear impact through:

• Have your first performance conversation with your manager where youll discuss your accomplishments in your role and work together to build goals for your professional growth.
• Have a firm understanding of Sprouts brand and begin identifying research opportunities to continue pushing the brand forward.
• Have a deep understanding of ongoing research practices at Sprout.
• Be confident designing research plans with little direction.
• Execute complex testing independently.
• Pull insights from data with the necessary level of detail for a given project.
• Share findings with marketing and brand stakeholders in an engaging and actionable way.
• Lead collaborators by sharing research best practices.

Within 12 months youll make this role your own by:

• Fully understand various stakeholder goals and craft innovative research initiatives to support those goals.
• Ask consistently thoughtful and detailoriented questions in planning meetings to drive customercentric ways of thinking.
• Quickly surface best practices and learnings from research in peer interactions.
• Share actionable tailored research to inform strategy that enables marketers and creatives to offer cuttingedge solutions.
• Begin leading crossteam initiatives that provide clarity around the Sprout audiences priorities and goals.
• Surprise us! Use your unique ideas and abilities to change your team in beneficial ways that we havent even considered yet.

Of course what is outlined above is the ideal timeline but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program

Were proud to regularly be recognized for our team product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance like our flexible paid time off and parental leave program
• Highquality and wellmaintained equipmentyour computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental wellbeing of our team
• Ongoing education and development opportunities via our program and employeeled diversity equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful convenient and stateoftheart offices in Chicagos Loop and downtown Seattle for those who prefer an office setting

Whenever possible Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However we are not set up in all states so please look at the dropdown box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office it will be evident in the job listing and your offer letter.

Individual base pay is based on various factors including work location relevant experience and skills the responsibility of the role and job duties/requirements. In the United States we have two geographic pay zones. For this role our current base pay ranges for new hires are:

• Zone 1 (New York California Washington): $95568.00(min) $119500.00 (mid) $143352.00 (max) USD annually
• Zone 2 (All other US states): $86900.00(min) $108600.00 (mid) $130300.00 (max) USD annually

The listed ranges represent the full earning potential in this position. Starting salaries for wellqualified new hires are typically around the midpoint of the range. These ranges were determined by a marketbased compensation approach; we used data from trusted thirdparty compensation sources to set equitable consistent and competitive ranges. We also evaluate compensation biannually identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employees total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprouts equity plan. Employees (and their dependents) are covered by medical dental vision basic life accidental death and dismemberment insurance and Modern Health (a wellness benefit). Employees are able to enroll in Sprouts companys 401k plan in which Sprout will match 50 of your contributions up to 6 with a maximum contribution. Sprout offers Flexible Paid Time Off and ten paid holidays. We have outlined the various components to an employees full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity race color religion national origin or ancestry sex (including sexual identity) age physical or mental disability pregnancy veteran or military status unfavorable discharge from military service genetic information sexual orientation marital status order of protection status citizenship status arrest record or expunged or sealed convictions or any other legally recognized protected basis under federal state or local law. Learn more about our commitment to diversity equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process please contact us by email at and let us know the nature of your request and your contact information. Well do all we can to ensure youre set up for success during our interview process while upholding your privacy including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity please click here 1 Equal Opportunity Employment Poster 2 Sprout Socials Affirmative Action Statement 3 Pay Transparency Statement.

When you apply for employment with Sprout Social we will process your job applicant data including your employment and education history transcript writing samples and references as necessary to consider your job application for open positions. Your personal data will be shared with Greenhouse Software Inc. and Crosschq Inc. cloud services providers located in the United States of America and engaged by Sprout Social to help manage its recruitment and hiring process on Controllers behalf. Accordingly if you are located outside of the United States by clicking Submit Application on this site you consent to the transfer of your personal data to the United States. For more information about our privacy practices please visit our . California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally Sprout Social participates in the EVerify program in certain locations as required by law.

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