Regional Marketing Associate - Student Housing Exp Required
Regional Marketing Associate - Student Housing Exp Required
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$ 55000 - 60000
1 Vacancy
Job Description
Want to learn more about The Scion Group Check out our website.
Were hiring immediately!
We are interested in every qualified candidate who is eligible to work in the United States. However we are not able to sponsor visas.
Your Opportunity
Scion is paving a path in student living and the Regional Marketing Associate is a crucial team member responsible for driving traditional marketing efforts and lead generation strategy. This role focuses on developing and executing strategic marketing initiatives that enhance brand presence support leasing performance and align with business objectives within a designated region.
The Regional Marketing Associate reports to the Director of Marketing and collaborates closely with onsite teams sales teams and the digital marketing team to ensure an integrated positions focus will be traditional marketing efforts such as grassroots campaigns oncampus promotions housing fairs partnerships and event activations while collaborating with our internal team members to ensure this aligns with our digital strategy.
This position will be based fulltime out of our corporate headquarters in Chicago IL.
Your Responsibilities
- Strategic Planning & Performance Analysis
- Develop & oversee fullyear traditional marketing plans to ensure timely of key initiatives.
- Create a marketing playbook outlining approved traditional & guerrilla marketing tactics including housing fairs business partnerships brand awareness campaigns and campus activations per region.
- Work with each community to develop marketing plans tailored to their leasing cycle target audience and competitor landscape.
- Align traditional marketing strategies with sales messaging rate adjustments and concessions.
- Collaboration & Communication
- Meetings with sales teams to align on leasing goals lead quality and upcoming marketing efforts.
- Monthly checkins with community teams to review progress challenges and planned initiatives.
- Weekly alignment with Scions internal marketing team to ensure traditional and digital marketing efforts complement each other.
- Traditional Marketing Operations & Compliance
- Develop and oversee contest rules (creation and submission) for marketing campaigns.
- Manage traditional marketing budget tracking to ensure efficient allocation of resources.
- Coordinate promo & events hub inputs for regional marketing campaigns.
- Oversee art request forms and creative project submission.
- Traditional Marketing Campaign
- Provide communities with a marketing playbook for housing fairs campus events and grassroots campaigns.
- Develop relationshipbuilding strategies with local businesses student organizations and campus influencers.
- Coordinate and support popup events contests and ontheground brand awareness activities.
- Onsite support As needed
- Conduct site visits to assess marketing provide guidance and gather insights.
- Responsible for driving traditional leads to the community.
- Provide communities with a marketing playbook for housing fairs campus events and grassroots campaigns.
- Accountability & Tracking
- Utilize Click Up to create track campaign progress event and regional marketing plans.
- Submit promo and event details via Yield IQ dashboard and promo & events form ensuring visibility for leadership.
- Work with SMRO team to measure event attendance lead generation impact and costeffectiveness of traditional marketing efforts.
- Use data insights to adjust marketing plans and optimize performance.
- Achieve KPIs set for lead obtainment.
- Reporting & Optimization
- Monthly Reports: Summarize marketing activities performance insights and ROI from grassroots efforts and provide findings to sales operations and site teams.
- Quarterly Reviews: Analyze leasing trends recommend new strategies and scale successful tactics across multiple communities.
- Assist in building out proven marketing strategies to implement organization wide.
The responsibilities listed above may not be all inclusive.
What We Require
- 35 years in marketing preferably in real estate property management or a related field.
- Strong analytical project management and communication skills with a strategic mindset.
- Proficiency in marketing analytics tools CRM platforms and performance tracking software.
- Onsite student housing or multifamily housing experience preferred.
- Ability to travel up to 30 of the time.
Operational Details
- Job location is based at Scions Chicago corporate headquarters.
- Working hours consist of standard daytime business hours.
Your Benefits
- Discretionary annual bonus
- Paid Time Off Floating Holidays
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401k Matching
- Paid Maternal Leave
- Parental Leave
- Learning reimbursement opportunities
The base salary range for this fulltime position is $55000 $60000 bonus benefits. Our salary ranges are determined by role level and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range individual pay is determined by work location and additional factors including jobrelated skills experience and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
The Scion Group LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race religion creed national origin color gender sex sexual orientation gender identity or expression age physical or mental disability (as long as the employee/applicant is otherwise qualified for the job with or without a reasonable accommodation) genetic information HIV/AIDS status marital status uniformed service veteran status pregnancy or other legally protected status or category under federal or state law. The Scion Group LLC complies with applicable state and local laws governing nondiscrimination in employment in all locations in which the Company has properties. This policy applies to all terms and conditions of employment including hiring placement promotion termination layoff recall transfers leaves of absence compensation training and other terms and conditions of employment. The Scion Group LLC is committed to the principles of equal employment opportunities.
INDB #werehiring #wearehiring Digital Marketing Specialist / Marketing / Digital Marketing
Required Experience:
IC
Employment Type
Student
