ob Description: We are seeking a highly analytical and detailoriented ECommerce Business Analyst to join our team. The ideal candidate will have experience in ecommerce platforms and a strong understanding of business analysis digital commerce and consumer behavior. Experience in the sports apparel industry is a plus. This role involves gathering requirements analyzing data and optimizing online sales strategies to enhance user experience and drive business growth. Key Responsibilities: Collaborate with stakeholders to gather and define business requirements for ecommerce projects. Analyze ecommerce trends customer behavior and sales performance to identify opportunities for growth. Work closely with UX/UI designers developers and marketing teams to enhance website functionality and customer experience. Assist in ecommerce platform selection migration and integration with thirdparty tools (e.g. ERP CRM payment gateways inventory management). Conduct competitor analysis and market research to stay ahead of industry trends. Monitor KPIs like conversion rates cart abandonment AOV (average order value) and customer retention and recommend optimization strategies. Define and document functional and technical requirements ensuring alignment with business goals. Support A/B testing personalization and marketing automation efforts. Ensure compliance with SEO best practices mobile responsiveness and accessibility standards. Work with sports apparel brands or similar industries to tailor ecommerce strategies to industryspecific needs (preferred). Key Requirements: 6 years of experience as an ECommerce Business Analyst in retail consumer goods or a related domain. Strong knowledge of ecommerce platforms (Shopify Magento Salesforce Commerce Cloud Adobe Commerce BigCommerce etc.. Experience in sports apparel or fashion ecommerce is a plus. Familiarity with Google Analytics Tableau Power BI or similar data visualization tools. Understanding of customer journey mapping UX principles and conversion rate optimization (CRO). Handson experience with A/B testing tools (Google Optimize Optimizely VWO etc.. Strong analytical problemsolving and communication skills. Experience working in an Agile environment and using tools like JIRA Confluence or Trello. Knowledge of SEO digital marketing and omnichannel commerce strategies. Preferred Skills: Experience in sports apparel fashion or footwear ecommerce. Familiarity with subscription models loyalty programs and influencer marketing strategies. Knowledge of supply chain and order fulfillment workflows in ecommerce. Understanding of AIdriven personalization and recommendation engines
Required Experience:
IC
Business Analyst
