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The eRetail Digital Marketing Analystposition involves working directly with a dynamic team of eRetail business analysts based in Lyon France as they assist internal business partners in developing eRetail strategies to achieve Michelin business goals.
Tracks measures analyzes trends of the eRetail of Michelin tyre products on identified eCommerce websites with a focus on defined KPIs
Understands eRetail business requirements and how to map those requirements to specific distributor relationships contexts
Extrapolates trends and patterns from data analysis and suggests improvement opportunities
Compiles a comprehensive narrative of how online distributors execute Michelin tyres eRetail while interacting with initiatives; provides operational insights and recommendations
Forecasts and prepares reports measuring the effectiveness of programs/action plans
Designs and builds reports using multiple tools (e.g. dedicated Web analytics tools Excel PowerPoint Power BI
Participates to scoping meetings and presentation meetings with internal business partners
Plays a leading role within the Pune eRetail Digital Marketing Analysts team and acts as a problem solver towards other analysts
Keeps uptodate with the newest analytics and digital/ecommerce marketing trends
Data Analysis
Prioritize business and information needs with stakeholders.
Identifies relevant data sources for the perimeter
Acquires relevant data and maintain databases/data systems
Sets up data collection and manages extraction from gathered data
Interprets data analyzes results and provides recommendations
Compiles and organizes information data and insight analysis in the relevant templates dashboards
Organizes the supports to be communicated and displayed in the organization through the appropriate processes to the stakeholders (ex: Business Review Demand Review Diagnosis for PSQ
Shares and explains the results of analysis and recommendations with stakeholders and other partners
Filters and cleans data by reviewing computer reports printouts and performance indicators to locate and correct problems
Customer/Internal Partners Focus
Follows up with customers and/or internal partners to ensure that their needs have been met.
Maintains service to customers and/or internal partners during critical periods.
Work methods
Applies methods and work instructions set by the entity
Contributes to continuous improvement to enhance methods practices and results
Required Experience:
IC
Full Time