Commercialization Strategist

The Opportunity

• Every screen is a doorway to discovery community and delight. And every role on this team helps shape whats next. Were building something newnot just in what we do but in how we do it. The Commercialization team connects strategy content and commerce.
• You will be a bridge between many teams including Product Insights Programming Marketing Brand and morewith executive support and the freedom to lead bold change.
• As Commercialization Strategist youll define and lead a function that doesnt exist in the marketcreating commercialization and monetization strategies for a directly shoppable streaming ecosystem. Youll build the connective tissue between content and commerce ensuring every product featured within our content is placed with intention positioned for performance and primed to increase sales margin and viewer retention. The Sr Commercialization Strategist drives total sales and viewer growth by developing content strategies curating and optimizing merchandise within content (show builds and VOD assets) while collaborating with crossfunctional teams such as Producers Buyers Programming and Marketing.

Who We Are

QVC Group combines shopping and entertainment to curate products experiences conversations and communities for millions of shoppers. The retailer reaches more than 200 million homes worldwide through 14 television channels which are widely available on cable/satellite TV free overtheair TV and digital livestreaming TV. The retailer also reaches millions of customers through its QVC and HSN streaming experience websites mobile apps social pages print catalogs and instore destinations.

Your Impact

• Support the commercialization of content programs by building an endtoend visionfrom data analysis and content Return on investment assessment to strategic planning merchandise briefs and process optimization.
• Cocreate a merchandisedriven content strategy that grows audience engagement and increases revenue thoughtfully balancing entertainment value with sales performance. This includes planning around inventory availability productivity trends external market opportunities and promotional activities.
• Support content optimization through handson leadership in content brainstorming product selection procurement and visual merchandising strategies.
• Manage timelines and releases for all itemspecific content ensuring understanding of broader strategic goals and operational efficiency.
• Cocreate content and product planning strategies to ensure every product is integrated into the content experiencemaximizing engagement relevance and ROI.
• Develop and test hypotheses for product placement and integration creating a scalable repeatable strategy for contentproduct understanding.
• Assess strategy performance by analyzing KPIs; make agile adjustments to maximize results and improve.
• Collaborate with the Data & Analytics team to build tools and dashboards that give realtime insights to the commercial team ensuring smarter decisions and strategy refinement.
• Standardize documentation and workflows by creating trackers (manual or automated) that ensure accessible and data across all partners.
• Facilitate workshops and provide actionable insights to help teams improve content assignments and improve .
• Lead prioritization and of reviews to promote alignment and successful outcomes across Merchandising Content Programming and Marketing.
• Advance and refine the content ROI model using seasonal data to sharpen strategy and improve overall performance.
• Identify and activate promotional opportunities that uphold brand integrity and serve target customers.
• Develop coupon strategies including performance evaluation and optimization ensuring understanding of brand goals and customer engagement metrics.

What You Bring

• You are team playerbuilding relationships flexing with an iterative process and driving toward a shared vision that exceeds goal targets.
• You have exposure to the retail ecosystem with a grasp of product placement pricing strategy and the elements that create a compelling and unique customer value proposition.
• You have understanding of the content ecosystem including how to curate and improve content to increase retention guide conversions and turn viewers into repeat purchasers and monthly active users (MAUs).
• You have 23 years in strategic brand management merchandising content planning or commercial strategy with experience delivering measurable growth and revenue.
• You have ownership and program management skills with experience leading through influence and activating teams to build at scale.
• You have a datainformed mindsetcomfortable creating growth strategies responding to performance signals and building sustainable ecosystems that balance creativity with commercial impact.

Remote work is not permitted in NYC at this time.

#LIKC1 #hybrid #4daysinofficepermonth

If you enjoy being a part of a team creating experiences and delighting customers youll love it here. If youre excited about retail media social live streaming technology customer service design and more youll find amazing projects to work on.If you want to grow professionally and learn every day youll thrive with us. If you appreciate a company committed to inclusion and belonging for all youll be amazed at whats available for our team members. We offer a comprehensive Total Rewards package including competitive compensation health care benefits starting on day 1 401(k) paid time off tuition reimbursement employee assistance program parental leave paid volunteer hours company discounts and much more. Best of all working with QVC Group means friendly teams ambitious projects and fastmoving careers!

For QVC Group our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress Act With Empathy Be Brave Embrace the Future and Do Whats Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal state and local laws and regulations. As an equal opportunity employer QVC Group is committed to a barrierfree employment process. If you need reasonable accommodations/support throughout please contact us at for assistance.

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