Research Analyst hybrid
Research Analyst hybrid
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Salary Not Disclosed
1 Vacancy
Job Description
What you will do
The Research Analyst for the Endoscopy Business Unit will be responsible for conducting global market research to inform business and commercial strategy. Research responsibilities will span across customer market and competitive intelligence for current and future market segments. The Research Analyst will design execute and support the integration of research findings into the commercial strategy for the U.S. market as well as support global market research projects.
Competitive Insights
Names major public and private sources of information on competition.
Demonstrates ability to properly cite and source data.
Demonstrates basic knowledge of competitive landscape.
Consults CI sources to uncover new intelligence.
Customer Insights
Awareness of available market research tools.
Understands the differences between primary and secondary research.
Understands the various reasons (variables) of why customers buy the product or service.
Market Research
Identifies the key activities and functions of market research.
Describes and recommends different approaches and methodologies used in market research.
Gathers and applies market research in decision making.
Assesses key sources of information for market research.
Leads the planning design and implementation of a market research project.
Industry Insights
Names key industry players leaders and trendsetters.
Describes key products and services in the industry.
Explains how our organization compares to others in the industry.
Identifies key industry segments and associated characteristics.
Market Sizing
Defines each of the four customer groups of the fundamental entity: nonusers exclusive users competitive users and multibrand users.
Relates market trends and external factors to the total addressable market.
Value Prop. Segmentation
Understands the different approaches to segmentation.
Supports commercial business on segmentation work and recommends research to evaluate and monitor changes in customer value proposition.
Brand Equity
Executes brand equity research and tailors research design to marketing plans and commercial strategy for each portfolio.
Shares brand equity findings and trends with leadership.
Data Analysis & Synthesis
Correlates primary research to additional data sources to further validate or refute insights.
Synthesizes data across multiple projects and/or data sources.
Project Management
Works with proven vendors to initiate RFPs
Identifies and evaluates new vendors to support specific business needs.
Executes projects ontime and communicates adjustments to timelines.
Communicates critical information to stakeholders.
Developing the Strategy and Marketing Plan
Contributes specific analyses to aid in the construction of the marketing plan using the marketing plan template.
Diagnosis and Framing
Relies on project requestor toaccurately translate businessissues into research plans
Recommendation Development
Presents findings in terms ofresearch objectives in a meaningful and useful manner
Interprets and translates research into clear action or recommendations.
Knowledge Agenda Development
Examines pastand currentresearch requests to identify mostcommon topicsand questions
Understands application of products and solutions by customers.
What you need
Bachelors degree required
1 years of professional experience
Demonstrated proficiency in Microsoft Office (Excel Word & PowerPoint)
Proven ability to translate data sets and research into concise and clear insights
Preferred
Experience supporting market insights in the MedTech industry
Required Experience:
IC
Employment Type
Full-Time
