Social Media Marketing Executive
Social Media Marketing Executive
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Job Description
In this role you will build and execute plans to attract engage and amplify MSS users across global social platforms. Success in this role requires strategic thinking in the social space both paid and organic and building ambitious plans and goals executed daily at the highest level. You will need to understand MSSs growth strategy and identify why where when and how to engage customers in social media through content features integrations partnerships and products. You will build and execute campaigns to deliver these and quantify business results with datadriven analyses. You will need to be entrepreneurial and roll up your sleeves. Overall you will be challenged to push boundaries and propose and execute new ideas.
- Lead digital strategy planning content creation and optimization for MSSs social media channels
- Collaborate with other members of the marketing impact content and technology team to create and execute a cohesive social marketing program
- Drive awareness advocacy marketing and storytelling around MSSs initiatives and campaigns to engage both current and prospective users
- Build and execute paid and organic social media marketing campaigns across social platforms
- Manage external vendors engaged for social marketing if any
- Build social influencer marketing campaigns including community
- Analyze social activities and their impact on business results
- Define and track KPIs for our social media content strategy as well as benchmark competitors tying key social metrics back to core business objectives
- Be innovative and push the social media envelope
Requirements
- 1 years of demonstrated and progressive success with substantial experience in social media for a consumer brand
- Paid social media experience
- Familiarity with paid and organic tactics on Facebook Twitter Instagram Snapchat Tumblr Pinterest YouTube etc.
- Active personal profiles on Twitter Instagram Facebook and other platforms and a passion for the social sphere
- Demonstrated ability to build execute and scale crossfunctional marketing programs
- Have a testandlearn mindset with the DNA of rapid experimentation
- Excellent oral and written communication skills and an ability to influence others
- Strong analytical and quantitative skills ability to use data to develop and measure marketing programs
- A selfstarting attitude ready to seize opportunities to make an impact without needing to be told what to do
- An entrepreneurial mindset including a high tolerance for ambiguity a penchant for experimentation and a bias towards action
- A passion for MSSs mission
- A willingness to be spy creative and unconventional
Benefits
Remuneration will be competitive with Indian Education Technology sector pay scales and will depend upon the candidates experience levels and the value he/she will be able to add to the project.
Employment Type
Full-Time
