Analytics Manager - Marketing Analytics
Analytics Manager - Marketing Analytics
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Job Description
Level Up Your Career with Zynga!
At Zynga we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of TakeTwo Interactive our games have been downloaded over 6 billion timesconnecting players in 175 countries through fun strategy and a little friendly competition.
From thrilling casino spins to epic strategy battles mindbending puzzles and social word challenges our diverse game portfolio has something for everyone. Fanfavorites and latest hits include FarmVille Words With Friends Zynga Poker Game of Thrones Slots Casino Wizard of Oz Slots Hit it Rich! Slots Wonka Slots Top Eleven Toon Blast Empires & Puzzles Merge Dragons! CSR Racing Harry Potter: Puzzles & Spells Match Factory and Color Block Jamplus many more!
Founded in 2007 and headquartered in California our teams span North America Europe and Asia working together to craft unforgettable gaming experiences. Whether youre spinning strategizing matching or competing Zynga is where fun meets innovationand where you can take your career to the next level.
Join us and be part of the play!
The Marketing Analytics team has been charged with supporting audience growth functions across our portfolio. We utilize the vast amount of internal and thirdparty data available to provide reporting tooling and automation solutions that elevate the various functions in Zyngas product organization. Our primary focus is on one core goal: expanding Zyngas ability to reach new audiences.
As an analytics manager focusing on the game studios you will provide leadership and technical guidance to a team of dedicated analysts and data scientists. You will interact directly with product/marketing leaders to identify opportunities for improvement within their functions. Together with your team you will propose innovative solutions prioritize workflows and coordinate product development and enhancements with the centralized marketing analytics function. Additionally you will take a handson approach in utilizing SQL Python and data visualization tools to analyze data generate reports and deliver actionable strategic recommendations.
Responsibilities:
- Work with large amounts of data to find and lead opportunities to improve the investment efficiency.
- Analyze and optimize marketing campaigns across multiple channels leveraging data to drive performance improvements and maximize ROI.
- Establish new measurement frameworks including Incrementality and MMMs (Marketing Mix Models).
- Use our modern tech stack Redshift Databricks and PySpark Airflow and Tableau to develop innovative tools.
- Technically engage with the analysts data scientists and game teams to provide datadriven insights and guidance with your strong analytical and problem solving skills.
- Bolster customer trust and build technical knowledge through of ad hoc analyses of high business priority.
- Translate functional requirements into technical solutions to business challenges.
- Collaborate with partner teams to define areas of opportunity and set priorities.
- Supervise the larger technical direction of projects.
- Develop talent and steer career growth within the team.
Required Skills and Experience:
- Demonstrated experience with some or all of the following: predictive modeling statistics experimental design optimization data visualization.
- Proven experience in building and maintaining strong relationships with stakeholders effectively managing communication and expectations to drive successful project outcomes.
- Excellent presentation and interpersonal skills; comfortable explaining technical topics to nontechnical users.
- Strong understanding of marketing metrics and KPIs with experience in campaign optimization Lifetime Value (LTV) modeling and incrementality analysis.
- Domain knowledge in user acquisition product marketing and app store optimization; familiarity with privacy frameworks like ATT.
- Strong experience in SQL and Python; Adept in at least one visualization tool such as Tableau.
- 5 years of work experience in data science machine learning or analytics roles.
- 1 years of work experience in people management.
- BS in Computer Science Math Statistics Economics or other quantitative fields; Masters or PhD strongly preferred.
What We Offer You:
Zynga offers a worldclass benefits package that helps support and balance the needs of our teams. To find out more about our benefits visit the Zynga Benefits site
We are proud to be an equal opportunity employer which means we are committed to creating and celebrating diverse thoughts cultures and backgrounds throughout our organization. Employment with us is based on substantive ability objective qualifications and work ethic not an individuals race creed color religion sex or gender gender identity or expression sexual orientation national origin or ancestry alienage or citizenship status physical or mental disability pregnancy age genetic information veteran status marital status status as a victim of domestic violence or sex offenses reproductive health decision or any other characteristics protected by applicable law.
As an equal opportunity employer we are committed to providing the necessary support and accommodation to qualified individuals with disabilities health conditions or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over thirdparty messaging apps such as Telegram WhatsApp or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack and you should not engage. Zyngas inhouse recruitment team will only contact individuals through their official Company email addresses (i.e. via a zynga naturalmotion smallgiantgames themavens email domain).
Required Experience:
Manager
Employment Type
Full Time
