drjobs Senior Campaign Insights Analyst

Senior Campaign Insights Analyst

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1 Vacancy
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Job Location drjobs

Conway - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

The Senior Campaign Insights Analyst contributes as a member of a production delivery team provides oversight to other Analysts as a player/coach and collaborates with internal/external stakeholders to plan execute and measure email marketing campaigns.

The Senior Campaign Insights Analyst must understand the endtoend email campaign lifecycle client objectives testing strategies campaign requirements customer offers creative messaging audience segmentation and historic campaign performance so they can provide insights and recommendations on strategy and provide management/guidance to other team members.

The candidate will also be responsible for gathering and reviewing segmentation requirements coordinating campaign splits and creative versions analyzing engagement and attribution reports providing insights and recommendations on audience performance and testing creating content for monthly and quarterly business reviews handling adhoc requests driving operational improvements and contributing to strategy meetings.

The successful analyst is a forwardthinking team player who prioritizes attention to detail and ontime delivery who can manage multiple projects and who effectively communicates both internally and externally.

Production Deliverables

Utilize knowledge of email campaign marketing and data analysis paradigms to provide leadership and management of activities that drive campaign performance improvements.
Lead status calls with client & stakeholders to gather document & translate campaign strategies into actional insights.
Ensure mutual understanding exists with Acxiom campaign manager on requirements for data processing segmentation instructions & volumes audience net downs and controls. Work with stakeholders on final approvals for each.
Execute and manage timely dissemination of information across campaign data tracking spreadsheets for accurate final processing.
Analyze campaign results uncover problems identify & report on engagement & attribution insights and make recommendations to improve future performance.
Provide analytics and support for campaignspecific measurements.
Manage to client budgets and provide budget forecast projections.
Provide strategic feedback and communicate updates on campaign progress goals and strategy tothe client.
Document final cost metrics for campaign attribution.
Provide consultation on developing adhoc reports and facilitate ontime delivery.
Document & facilitate client research requests and ensure that results are communicated to the client in a professional and timely manner.
Participate in performance review meetings create content and speak to insights and data as needed.
Utilize operational effectiveness to deliver quality and ontime work and manage multiple priorities simultaneously.

Planning & Improvements

Create analysis related to longterm performance modeling lift analysis trending data element recommendations etc.
Recommend new tactics or strategies that are data driven.Useenhancement or demographic data variables to improve outcomes and review the clients reporting methods.
Understand and execute all types of analysis and measurements such as: Audience performance / optimization analysis opportunity analysis program measurements.

SKILLS

Required

Bachelors degree.
Minimum 5 years email campaign and acquisition strategy experience.
Experience on a Production Delivery Team.
Proven ability to manage and work through others toward successful outcomes.
Project Management experience.
Proven experience and proficiency in SQL Oracle MS Office Suite (i.e. Excel PowerPoint etc..
Experience with Visualization Tools such as Tableau.
Problem solving mentality with the ability to work independently and within a team.
Strong communication skills and analytical skills.
Ability to translate ideas into documented requirements with a focus on detail.
Understanding of data modeling business analytics/intelligence data science
Experience executing marketing campaign reporting and analysis.
This specific role is not available forsponsorship.

Nice To Have

Multichannel marketing
Experience with File Sharing Platforms such as SharePoint.
Knowledge of Acxiom products and services
Telecom experience preferred.

Primary Location City/State:

Homebased Conway Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting hiring training promotion or other employment of associates or the awarding of subcontracts because of a persons race color sex age religion national origin protected veteran military status physical or mental disability sexual orientation gender identity or expression genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado California Connecticut Maryland NevadaNew York City Ohio Rhode Island and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws please contact.


Required Experience:

Senior IC

Employment Type

Full-Time

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