JM 5603 - Digital Marketing Specialist
JM 5603 - Digital Marketing Specialist
Posted on :
14-04-2025
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1 Vacancy
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Job Description
WILL Immploy a project of WILL Employment Solutions connects employers with immigrant job seekers willing to work in Southwestern Ontario Canada. We are currently seeking interested candidates to present to a regional employer for this advertised position.
To be considered for this opportunity you must be legally eligible to work in Canada residing in Canada and not currently employed in your trained/educated field. If you are currently enrolled in FullTime PostSecondary education please reach out to WILL Employment Solutions for job search support upon program completion/graduation.
We thank all candidates for their interest however only candidates eligible for support will be contacted for next steps.
For more information about WILL Employment Solutions services and programs please check outhttps://willemployment/
ABOUT ORGANIZATION
Known for worldclass theatre created and built in London Ontario. As southwest Ontarios premiere producing theatre and one of the most beautiful theatre spaces in Canada the company has deep ties to the community and to its artists artisans and technicians.
As a vibrant cultural hub and notforprofit professional theatre it serves to gather inspire and entertain audiences in London and beyond. At our home in downtown London we create productions on two stages: the Spriet Stage 839 seats) and the Auburn Developments Stage 144 seats). The season of theatrical offerings runs from September to May and we collaborate with companies and artists across the country through our coproductions that see Londonmade artistic and creative work travel to audiences nationwide. Through our successful COMPASS New Play Development Program committed to developing and premiering new original works and supporting the growth and reach of theatre writers and creators. Our recently renovated venue offers a contemporary and welcoming environment that is also home to several successful music series community arts rentals cultural and special events.
A cornerstone of the organization is our place as a teaching theatre exemplified in our many mentorship programs and highlighted in our annual High School Project. As the only program of its kind in the country and currently in its twentysixth year the High School Project involves as many as one hundred high school participants annually from schools across the region. These students participate at no cost and take on roles both on stage and off in a fully realized mainstage production under the direction of a professional creative team.
Located on the traditional lands of the Anishinaabek Haudenosaunee Lnaapewak and Attawandaron Peoples. We acknowledge with gratitude the significant historical and contemporary contributions of local and regional Indigenous Peoples and of all the Original Peoples of Turtle Island (also known as North America). We are honoured to live work and tell stories together on this land.
OUR COMMITMENT TO EQUITY DIVERSITY INCLUSION & RECONCILIATION
Committed to creating and practicing a company culture that ensures an accessible equitable inclusive and welcoming space for all. We encourage applicants to review the organizations commitments to Equity Diversity Inclusion and Reconciliation on our website to confirm that your personal and professional values are aligned with this vision and we invite you to reflect on these commitments in your submission.
THE OPPORTUNITY
Seeking a skilled and resultsdriven Digital Marketing Specialist to implement and manage online marketing efforts including: social media content creation email campaigns and website analytics while also analyzing digital marketing trends and reporting on campaign performance.
This role is responsible for:
- Planning scheduling and generating ticketsales campaigns to deploy over email paid social and other digital advertising platforms;
- Ensuring regular optimization of website including timely content updates working with external developers to improve website performance and responding to requests for revisions from various departments;
- Generating thumbstopping and engaging content for the social media channels (in collaboration with the Communications and Public Relations Manager) and emarketing platforms;
- Tracking the success of campaigns and using those learnings to adapt future campaigns.
Detailed Responsibilities
Reporting to the Director of Marketing & Digital Strategy and collaborating closely with Communications & Public Relations Manager and the sales teams the successful candidate will:
- Enhance brand awareness and ticket sales by leading paid (or trade) digital campaigns including but not limited to: social media advertising organic social media promotions digital display advertising and digital outofhome.
- Run point on the email marketing strategy (including email design and list generation) with the support of the Tessitura Administrator Communications & PR Manager and the sales teams.
- Drive performance of the digital communication channels (including social media platforms email marketing and the website) by supporting content creation and audience targeting.
- Report on campaign performance at weekly sales meetings.
- Liaise with external partners in support of the digital strategy goals.
- Ensure ongoing accuracy and relevance of website through routine content updates.
- Collaborate with other departments (Education & Community Engagement Artistic Administration and Production) to disseminate nonticket sales related messages to the community through the aforementioned channels.
- Ensure adherence to the brand and style guidelines in all deliverables.
- Attendance and support at opening nights publicity events and other special events.
Requirements
- Bachelors Degree (or equivalent experience) and a minimum of 2 years in digital marketing communications social media and/or email marketing.
- Previous experience in an arts and culture organization is an asset.
- High level of media literacy including a confident understanding of online communities and online consumer behavior.
- Handson experience managing paid digital and both organic and paid social media campaigns as well as knowledge of corresponding analytic tools.
- Familiarity with basic tenets of web design basic HTML and experience with Drupal (or similar web platforms) a strong asset.
- An interest in trending content video content production and the ability to confidently adapt trends to a niche.
- Canva proficiency an asset.
- Tessitura (or similar CRM) an asset.
SKILLS AND ATTRIBUTES
- You balance proven metricsbased digital strategies with a creative flare that befits a professional theatre.
- You are a creative thinker proactive problem solver and collaborator;
- You are a selfstarter with strong organizational skills capable of managing tight deadlines and multiple priorities effectively.
- You take accountability for your work and pride in the quality of your work.
- You work tactfully and diplomatically while maintaining a high level of confidentiality;
- You demonstrate an interest in and passion for the world of entertainment Canadian theatre and the notforprofit performing arts.
- Willing and attheready to adapt ones work in support of industry contractual union and/or licenseholder standards for publicity understanding that these standards may change on a projectbyproject basis.
- A peopleperson who thrives in collaborative interpersonal spaces but can also work well independently.
Benefits
- This fulltime permanent role 35 hours per week) directly reports to the Director of Marketing and Digital Strategy and collaborates regularly with all departments including Marketing Production Development Front of House and Education & Community Engagement;
- Offers a comprehensive compensation package that includes generous extended health & dental coverage retirement benefits and complimentary tickets;
- Work environment is primarily inperson downtown London with regular office hours from 9am to 5pm Monday through Friday. This role requires some evening and weekend work particularly surrounding opening nights special events and deadlines;
Required Experience:
Unclear Seniority
Employment Type
Full-Time
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