Senior Digital Marketing Specialist
Senior Digital Marketing Specialist
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Job Description
Overview
Goldbelt Incorporated is an Alaska Native Corporation (ANC) headquartered in Juneau Alaska whose mission is to make a significant and positive difference in the lives of more than 4200 Alaska Native shareholders. Alaska Native Corporations hold a distinct purpose and share a familiar creation story born in an act of Congress in 1971.
Join a fastgrowing forever company that manages over 30 subsidiaries and provides centers of excellence in a shared service center model based out of Herndon Virginia.
At Goldbelt we place a strong emphasis on recognizing and rewarding the dedication and hard work of our team members in pursuit of our companys mission. We are a team focused on gold standard customer service and professional growth with competitive benefits and profitsharing plans and help support a business model that gives back to the community of shareholders.
Summary:
The Senior Digital Marketing Specialist owns Goldbelts digital marketing strategy driving SEO paid campaigns website optimization and analytics. This role is responsible for managing and optimizing Goldbelts digital presence ensuring performancedriven improvements across websites. The ideal candidate blends strategic vision with handson expertise in digital marketing website management and performance analytics.
Qualifications
Necessary Skills and Knowledge:
- Proficiency in WordPress website management and web analytics tools
- Strong expertise in SEO paid digital advertising and datadriven marketing
- Knowledge of digital marketing best practices including accessibility and security standards
- Ability to embrace change learn quickly and thrive in a dynamic corporate environment
- Skill in working harmoniously within crossfunctional teams to achieve common objectives
- Ability to prioritize tasks manage multiple projects and meet deadlines
- Possesses attention to detail and effective problemsolving skills
- Must have the ability to communicate effectively and diplomatically both verbally and in writing with coworkers and with outside agencies partners shareholders and business associates
- Strong cultural awareness and sensitivity with the ability to adapt messages and strategies for diverse audiences
- Advanced understanding of relevant software tools and systems used in the corporate environment. This includes proficiency in standard software applications including Windows and MS Office Suite (Outlook Word PowerPoint and Excel)
Minimum Qualifications:
- Associate degree or equivalent experience in marketing communications or related field
- Minimum 3 years of experience preferred in digital marketing website management or related roles
- Experience with SEO paid digital advertising and analytics tools
- Ability to occasionally travel
Preferred Qualifications:
- Bachelors degree in marketing communications or a related field
- Possess strong photography and videography skills for capturing highquality images and videos
- Basic HTML/CSS knowledge preferred for handson web updates
- Previous experience working with Alaska Native Corporations (ANCs)
- Previous government contracting experience
Pay and Benefits
At Goldbelt we value and reward our teams dedication and hard work. We provide a competitive base salary commensurate with your qualifications and experience. Our annual incentive compensation plan is designed to reward your contributions to Goldbelts success. Its a profitsharing initiative tied to our strategic objectives demonstrating that your efforts directly impact our achievements. As an employee youll also enjoy a comprehensive benefits package including medical dental and vision insurance a 401(k) plan with company matching taxdeferred savings options supplementary benefits paid time off and professional development opportunities.
Responsibilities
Essential Job Functions:
- Website & Content Strategy:
- Leading all website update requests for Goldbelt and managing the content strategy and potential revamp
- Managing and optimizing Goldbelts websites including Goldbelt MyGoldbelt and the intranet
- Overseeing website content updates structure and user experience improvements
- Ensuring accessibility security and technical best practices for websites.
- Digital Marketing:
- Focusing on website performance SEO and paid advertising efforts to enhance engagement and visibility
- Leading Google Ads and paid social media campaigns to drive engagement and conversions
- Implementing and refining content marketing strategies in collaboration with the Marketing Specialist: focusing on SEO and performancedriven content
- Managing email marketing campaigns including audience segmentation A/B testing and optimization
- Analytics & Performance Optimization:
- Utilizing Google Analytics Tag Manager heatmaps and other tools to drive datainformed decisions
- Monitoring and optimizing SEO/SEM efforts for improved rankings and visibility
- Reporting on campaign and website performance identifying trends and providing recommendations for continuous improvement
- Additional tasks may be assigned as needed
Required Experience:
Senior IC
Employment Type
Full-Time
