Consumer Insights - Senior Analyst
Consumer Insights - Senior Analyst
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Job Description
Overview
Who we are
Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the worlds most admired brands Toyota is growing and leading the future of mobility through innovative highquality solutions designed to enhance lives and delight those we serve. Were looking for talented team members who want to Dream. Do. Grow. with us.
Who were looking for
Toyotas Consumer Insights Department is looking for a passionate and highly motivated Consumer Insights Senior Analyst for the Lexus Team to support the consumer research needs of the Lexus brand and portfolio of current and future vehicles.
The Consumer Insights Senior Analyst will be a member of a team of marketing research professionals that gather the voice of the customer across a variety of research projects related to Product Development Launch Activities Market Positioning Communication and deepening our understanding of consumers. Expertise is required for a variety of qualitative and quantitative projects that include Focus Groups Syndicated Studies Surveys Marketing and Product Clinics Optimization Testing and InMarket Tracking.
Reporting to the Consumer Insights Lexus Team Manager the person in this role will support the departments objective to champion the desires of our consumers to ensure they are at the center of the decisions made by our engineers product planners marketers and executives.
What Youll Be Doing
The Consumer Insights team is committed to a framework that we believe ensures the customers voice is placed at the center of all decisions made at Toyota North America. Here is an overview of key competencies our team members strive to achieve:
Business Problem Solving
Working with their manager the Senior Analyst is expected to have a strong understanding of how to translate and scope business questions from internal clients into a research study design. This includes the ability to understand and clarify their clients business context and questions. They must be able to work effectively with internal stakeholders as well as business partners to design research that will inform and influence business decisions.
Project / Management
Consumer Insights Senior Analysts are responsible for a breadth of projects that cover all aspects of our business. Conducting effective research and maintaining the integrity of the research process is foundational to collecting accurate information. An ability to manage multiple projects simultaneously for various stakeholders and business partners to assure projects are executed on time and on budget is critical. They are expected to understand different research methodologies and analytic techniques and their application to provide efficient and actionable insights.
Insight Generation
Consumer Insights function is to provide insight not merely information and data. Senior Analysts develop compelling insights by collecting and exploring data sources that go beyond the obvious. Leveraging their understanding of the marketplace and TMNAs strategies they develop recommendations to help stakeholders make marketbased consumerdriven decisions.
Data Synthesis / Analysis
Ultimately Consumer Insights Senior Analysts are expected to be trusted advisors to their stakeholders. They use their knowledge of research processes the marketplace and diverse data sources to help their team deliver a cohesive story. They should be able to leverage their experience and intuition to provide effective answers to quickturnaround questions without necessarily relying on initiating a new research project.
Communication / Influencing
To translate the insights into datadriven stories that inform strategy our Team Members must be able to effectively communicate to stakeholders at all levels of the organization. They must be comfortable presenting to workinglevel teams as well as senior executives in a way that meets the needs and styles of different audiences.
General Responsibilities
Consult with client groups to provide advice on all aspects of the research process translating business objectives into research questions
Working with our business partners they will manage a variety of quantitative and qualitative research projects
Select design and implement a variety of research methodologies to address relevant research questions
Work with TMNA agency partners and their strategy & insights teams
Analyze data to generate relevant and actionable consumer insights
Effectively communicate insights to a variety of audiences from workinglevel teams to senior executives
Proactively monitor and recommend new and innovative ideas/approaches to address changing research needs and priorities
Manage assigned project financial and operational resources including managing the purchasing and internal finance processes for assigned projects
What you bring
Bachelors degree or higher in Market Research Business Psychology Anthropology Sociology or a closely related discipline equivalent professional work experience
Understanding of and ability to critique quantitative surveys and qualitative discussion guides based on an agreed set of business questions and research objectives
Ability to synthesize both quantitative and qualitative research to develop concise creative and insightful reports and to effectively communicate research findings to a diverse business audience
Strong relationshipbuilding and influencing skills to effectively work with crossfunctional project teams.
Display expertise with a variety of research methods such as: segmentation online surveys ethnographies oneonone interviews focus groups marketing and/or product clinics and various analytic techniques (e.g. chi square ttests correlations regression factor analysis cluster analysis MaxDiff and conjoint analysis)and the ability to explain these techniques to internal clients
Added bonus if you have
An MBA or other advanced degree in Market Research Psychology Anthropology Sociology or a closely related field
Deep understanding of the automotive industry
Analytical Platform experience such as R SPSS Tableau SAS or mTAB
Understanding of functions such as advanced product development product management brand management brand marketing and media and experience conducting research for those functions
Experience researching consumer attitudes towards new technology vehicle preferences and lifestyles with a specific focus on BEVs PHEVs and FCEVs.
What well bring
During your interview process our team can fill you in on all the details of our industryleading benefits and career development opportunities. A few highlights
include:
A work environment built on teamwork flexibility and respect
Professional growth and development programs to help advance your career as well as tuition reimbursement
Team Member Vehicle Purchase Discount
Toyota Team Member Lease Vehicle Program (if applicable)
Comprehensive health care and wellness plans for your entire family
Toyota 401(k) Savings Plan featuring a company match as well as an annual retirement contribution from Toyota regardless of whether you contribute
Paid holidays and paid time off
Referral services related to prenatal services adoption childcare schools and more
TaxAdvantaged Accounts (Health Savings Account Health Care FSA Dependent Care FSA)
Belonging at Toyota
Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10 different Business Partnering Groups across 100 different North American chapter locations that support team members efforts to dream do and grow without questioning that they belong.
Applicants for our positions are considered without regard to race ethnicity national origin sex sexual orientation gender identity or expression age disability religion military or veteran status or any other characteristics protected by law.
Have a question need assistance with your application or do you require any special accommodations Please send an email toRequired Experience:
Senior IC
Employment Type
Full-Time
