Copywriter
Copywriter
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
We Cigna Global Individual Health (GIH) have identified the need for a copywriter to join the newly formed GIH Creative Services team within marketing. Youll be supporting the development and implementation of the GIH marketing strategy to deliver revenue growth and enhance the brand.
Reporting to the Creative Services Manager youll be a key member of our inhouse creative services team.
The right candidate will be a highquality practitioner who can provide expert copywriting and produce long and shortform copy which is aligned to our brands Tone of Voice.
Consumer Duty (UK)
The FCAs Consumer Principle requires firms to act to deliver good outcomes for retail customers. This relates to the four outcomes and represent key elements of the firmconsumer relationship which are instrumental in helping to drive good outcomes for customers.
These outcomes relate to:
- products and services
- price and value
- consumer understanding
- consumer support
DUTIES AND RESPONSIBILITIES
- Deliver brandenhancing multichannel copy.
- Respond to all briefs with care and apply existing Tone of Voice guidelines diligently to ensure work is right first time.
- Turning technical information into simple compelling messaging and content.
- Reviewing amending and approving existing content.
- Amend revise or redevelop copy in response to feedback.
- Copy custodian; learning from insight and previous performance to deliver best in class creative assets.
- Present work and where required construct rationales for the approach you have taken.
- Be proactive and fully accountable for your deliverables and deadlines.
- Manage projects using the chosen project management software (Planner) to organize tasks track deadlines and update project progress on time.
- Build strong relationships with the rest of the marketing team.
- Liaise with requestors and stakeholders to seek clarity for incoming briefs and enquire about required projects assets. Communicate effectively with other team members when handing over final copy for design/email/website. Gather and implement feedback during amend rounds ensuring stakeholder satisfaction with effectiveness of copy with the goal of brand alignment and message quality.
REGULATORY OBLIGATIONS
Some roles are included in the Senior Managers and Certification Regime (SM&CR) the basic principle of the Senior Managers Regime is that of responsibility and accountability. A senior manager must take responsibility for the activities under their control to:
- Encourage a culture of all colleagues at all levels taking personal responsibility for their actions
- Make sure colleagues clearly understand and can demonstrate where responsibility lies
- Improve conduct at all levels
Regulatory Obligations
- Discharge Certification Function and Management Responsibilities in accordance with all applicable regulatory requirements including the Individual Conduct Rules of the Financial Conduct Authority and where applicable the Prudential Regulation Authority.
- Ensure areas for which this role has responsibility are adequately monitored and controlled.
- Ensure that where responsibilities are delegated the following safeguards are in place:
- People are capable of taking on delegated activities
- People are informed of the extent and limits of delegated responsibilities ensuring this has been appropriately documented
- Supervise and monitor the people to whom responsibility has been delegated maintaining a suitable level of understanding of the activity delegated.
- Fulfilment of PRA/FCA requirements in respect of the Senior Managers and Certification Regime including ongoing compliance with fitness and propriety obligations.
- Be open and transparent with all relevant governance committees including the Board ensuring they are adequately apprised of all significant matters about which they should be made aware.
- Accountable for the management of risks inherent in functional area of responsibility and for implementing risk management systems and controls that provide a suitable operational environment to support the delivery of strategic objectives.
- To ensure the principle of Treating Customers Fairly and related customer outcomes are embedded within the business and adhered to by the functional area of responsibility.
ROLE REQUIREMENTS
- Experience in a copywriter role for leading brands.
- We need a confident capable person ideally with three or more years experience as an Agency inhouse or freelance copywriter.
- Youll need to show you can generate sharp compelling copy through a range of channels on and offline. The work will be diverse from snappy creative messaging to longerform content.
- Youll need to be comfortable working within the guidelines of a global brand yet with the creativity to write with flair and invention.
PERSONAL COMPETENCIES REQUIRED
- Naturally calm under pressure and able to manage your time with the ability to prioritise workload and handle several tasks at once within given deadlines and suggesting possible solutions.
- Highly driven and selfmotivated.
- A team player and happy in an environment where everyone cares about the quality of our work.
- Excellent communication skills.
- Attention to detail; ability to proofread and catch spelling grammar and punctuation errors.
- Ability to work in a fastpaced highly matrixed environment with changing priorities and requirements.
- Passionate about customer experience with a focus on delivering the best most engaging.
About Cigna Healthcare
Cigna Healthcare a division of The Cigna Group is an advocate for better health through every stage of life. We guide our customers through the health care system empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.
Employment Type
Full-Time
