Sr Director Head of Growth - BLK
Sr Director Head of Growth - BLK
Posted on :
15-04-2025
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1 Vacancy
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Job Description
Were looking for a strong senior individual with deep experience in driving growth through product & organic marketing strategies for consumer products. This person will have a deep understanding of user needs for our existing and future audience as well as a strong perspective on what it takes to drive organic & viral growth. This is a perfect role for a handson datadriven consumer tech product & growth marketer that has an intuitive understanding of how to analyze user behavior and identify opportunities across the entire user funnel to drive organic acquisition activation and retention. You are eager to learn and explore comfortable creating clarity from ambiguity and asking what if We want a creative thinker who is always chasing down big neverdonebefore ideas and tactics to drive growth in bold and innovative ways.
As the BLK Head of Growth Sr. Director you will be responsible for:
Growing BLKs user base increasing MAU and improving retention.
Ensuring BLKs brand voice identity and messaging remain consistent and authentic.
Expanding BLKs cultural relevance and deepening engagement within the Black community.
Identifying and leveraging datadriven insights to drive organic and viral growth.
This highly crossfunctional role blends productled growth brand marketing and community engagement to ensure BLK isnt just growingits growing in the right way with the right message and the right cultural impact.
When it comes to dating the connection starts online but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms so we work together IRL in our Dallas office 2 days/week.
How youll make an impact:
- You will develop and implement strategies to attract new users organically through wordofmouth viral engagement loops and social sharing mechanisms. Optimize referral programs social sharing incentives and invite mechanics to increase app downloads and organic adoption. Improve virality metrics (KFactor referral conversion rates).
- You will leverage influencer content creator and brand ambassador programs to drive awareness and firsttime downloads.
- You will work closely with Product Performance Marketing Design and Analytics teams to ensure acquisition strategies align with user behaviors optimize onboarding flows create engaging firsttime user experiences and drive feature adoption.
- You will design and refine the user onboarding process to ensure new users quickly understand and find value in the product. Develop onboarding messaging and engagement campaigns to encourage early user interactions and drive retention.
- You will use data and experimentation to test and optimize activation strategies and improve activation rates (profile completion first messages engagement in social/communitydriven features).
- You will develop and execute reengagement campaigns using push notifications email marketing and inapp content. Improve retention and engagement metrics. Develop strategies to keep users engaged and returning to the app and reduce onboarding dropoff rates.
- You will analyze user behavior data to identify churn risks and implement solutions. Work with Product teams to identify feature updates and optimizations that enhance retention. Improve LTV (Lifetime Value) and reduce churn.
- You will increase Monthly Active Users (MAU) and Daily Active Users (DAU) and optimize conversion rates across the user journey (signup activation retention).
- You will ensure all growth initiatives reflect BLKs values mission and cultural identity. Develop culturally relevant campaigns and initiatives that resonate with BLKs audience. Maintain high brand sentiment and cultural relevance. Ensure brand consistency across all marketing and product touchpoints.
- You will partner with senior stakeholders to define needs with the opportunity to build and scale a highperforming team aligned to brand objectives. Provide strategic leadership and daytoday management for crossfunctional initiatives with the potential to directly oversee junior team members as the brand grows.
- You will establish feedback loops to gather user insights and integrate them into product development and marketing strategies.
We could be a match if:
- You have 7 years of experience in growth marketing product marketing or community activation in a consumer tech or social app.
- You have a strong understanding of viral growth mechanics referral loops and organic acquisition strategies.
- You have proven experience in user acquisition onboarding optimization and retention strategies.
- You have a deep knowledge of Black culture digital trends and social media behaviors that influence organic growth.
- You have strong brand marketing experience with the ability to own and protect brand voice positioning and messaging.
- You have strong analytical and experimentation skills to optimize marketing initiatives.
- You are highly adaptable and comfortable navigating rapid product and marketing testing cycles.
#LIMG1
Why Match Group
Our mission is simple to help people find love and happiness! We love our employees too and understand the importance of all lifes milestones. Here are some of the benefits we are proud to offer:
Mind & Body Medical mental health and wellness benefits to support your overall health and wellbeing
Financial Wellness Competitive compensation 100 employer match on 401k contributions up to 10 (cap at $10000 as well as an employee stock purchase program to help you feel supported in your financial security
Unplug Generous PTO and 18 paid holidays so you can unplug
Career Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family Families come in all shapes and sizes so we offer 20 weeks of 100 paid parental leave fertility adoption and child care resources as well as pet insurance and discounts
Company Gatherings We host fun happy hours and company events where our employees get to know each other and build a sense of connection and belonging!
We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race religion color creed national origin ancestry disability marital status age sexual orientation sex (including pregnancy and sexual harassment) gender identity or expression uniformed service or veteran status genetic information or any other legally protected characteristic. Period.
If you require reasonable accommodation to complete a job application preemployment testing or a job interview or to otherwise participate in the hiring process please speak to your Talent Acquisition Partner directly.
#Affinity
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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