Brand Visual Identity Specialist
Brand Visual Identity Specialist
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Job Description
Job Description
This role is categorized as HYBRID. This means the successful candidate is expected to report to Cadillac Tower three times per week at job may be eligible for relocation benefits.
Brand Governance
In partnership with Global Marketing Advertising and Communications the Brand Visual Identity Specialist lead creative review across our advertising communications and brand experience channels. Using existing guidelines and brand tools to drive global brand consistency across customer internal and external brand touchpoints.
Brand Guidelines Oversite
Beyond managing the family of existing brand guidelines (crosschannel dealer digital environmental) As part of brand growth Cadillac often defines new visual systems for campaigns new partnerships etc. and must strategically evolve guidelines or develop new strategic creative tools. In partnership with Cadillac global partners and stakeholders the Visual Identity Lead develops new visual strategy and graphic guidelines related to brand distinctive assets and creative elements.
Brand Advocacy
Support brand rollout education and advocacy across internal teams and agency partners. Candidate should have graphic design or art direction experience with a proven ability to give detailed creative feedback across creative channels. They also support Center of Expertise (COE) with existing relationships including Forza and Epic and explore new opportunities in collaboration with GM Design.
KEY RESPONSIBILITIES/ACCOUNTABILITIES
- Work closely with Creative Excellence Advertising Global Brand Retail Multicultural and Agency teams.
- Lead daytoday global brand governance and creative review across 360 advertising channels communications and experiences with internal stakeholders and agency partners.
- Lead brand review global office hours.
- Manage brand guidelines across all channels.
- Manage brand microsite.
- Support Dealership digital experiences. Lead Cadillac of Manhattan digital experience creative refresh. Oversee InDealership digital content.
- Support training rollouts and onboarding of new stakeholders or partners.
- Partner with COE to provide guidance on lifestyle products and partnerships.
- Support COE with review of branded merchandise and lifestyle products.
Additional Job Description
ESSENTIAL QUALIFICATIONS/REQUIREMENTS
- Bachelors degree in Marketing/Advertising Visual Communication or Graphic Design
- 2 years of experience required
- Strong project management skills with attention to detail
- Excellent communication skills and relationship builder
- Experience leading creative projects or art direction
- Creative thinking with a strong understanding of branding and visual communication
- Ability to work collaboratively as well as independently in a fastpaced environment
- Ability to manage multiple projects and priorities
- Excellent communicator and relationship builder
- Experience with both traditional and digital advertising channels
- Quick learner willing to be a brand expert and ambassador overnight
GM DOES NOT PROVIDE IMMIGRATIONRELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g. H1B TN STEM OPT etc. NOW OR IN THE FUTURE.
#LIMO1
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals dependent on role needs. Every day we want every employee no matter their background ethnicity preferences or location to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and wellbeing of you and your family. Our comprehensive compensation plan incudes the following benefits in addition to many others:
Paid time off including vacation days holidays and parental leave for mothers fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive) dental vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional personal educational or volunteer is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GMis an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment all practices and decisions relating to terms and conditions of employment including but not limited to recruiting hiring training promotion discipline compensation benefits and termination of employment are made without regard to an individuals protected characteristics. For purposes of this policy protected characteristics include an individuals actual or perceived race color creed religion national origin ancestry citizenship status age sex or gender (including pregnancy childbirth lactation and related medical conditions) gender identity or gender expression sexual orientation weight height marital status military service and veteran status physical or mental disability protected medical condition as defined by applicable state or local law genetic information or any other characteristic protected by applicable federal state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment email us ator call us at. In your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
