Drive the direction and of Formlabs social media presence to raise brand awareness promote key initiatives and engage with a growing global community. From product launches and customer stories to behindthescenes moments and creator collaborations youll develop content that brings our brand to life across Instagram TikTok LinkedIn YouTube and more.
This role blends strategy storytelling and handson content creationespecially videoto help grow our audience and build lasting connections. Its a fastpaced creative position at the intersection of marketing product and community.
Want to make engaging social content like this
- Formlabs helps Sydney
- Metmo cube
- Impossible Reddit Challenge
- Clear glass
- Clear Snow Globe
- Charlotte the turtle
- Race to 1000 parts
- Full Build Volume Torture Test
- Clear Hand
Find more on our Social Media Manager youll:
- Create engaging video content for social media featuring applications customers and products
- Make social media specific content from other marketing assets
- Work closely with engineers and product team members to make compelling productbased video content
- Manage Formlabs social media channels
- YouTube LinkedIn Instagram X TikTok and Facebook.
- Maintain social calendar for all channels
- Manage engagements comments and DMs
- Grow Formlabs social presence
- Identify growth opportunities by channel
- Report on social performance across channels
- Stay up to date on current social media trends and opportunities
- Set goals and report on results monthly
- Work with other internal and external content creators
- Collaborate with talent branding to identify onboard and guide content creators setting them up for success and repurposing their finished content for use on Formlabs channels.
- Repurpose content from influencers to add content
- Create socialspecific campaigns for launches marketing initiatives customer stories key events and more
- Coordinate with the Creative and Content teams to source concept and develop socialspecific assets to drive engagement and reflect the Formlabs brand
- Manage productrelated social posts to spread the word about new products materials updates applications and more
- Actively identify compelling user stories customer experiences and behindthescenes moments internally and externally that can be developed into engaging social content with a clear impactful narrative
- Expand social channels internationally and coordinate with Localization to keep the channels populated with contentFoster Formlabs community on social media
- Regularly engage with community members creators and partners on our social media channels to foster a positive brand image with authentic relationships and demonstrate genuine appreciation for the users of our products.
- Collaborate with stakeholders across the organization to help address needs through social media.
What Were Looking For
- Being a Social Media Manager is an unstructured job due to its fast paced and often spontaneous nature. Social Media Managers should expect to rapidly jump between tasks and move at the speed of social media. No two days are the same.
- Understanding the basics and principles of design is important for maintaining high visual standards and ensuring the creative team can generate content that aligns with the social vision and what each platform needs. Strong project management skills (experience with Asana is a plus) and how to work with the team is essential for getting things done.
- Proficiency in video editing software such as Adobe Premiere Pro Da Vinci Resolve or equivalent tools to independency produce engaging video content suitable for social media.
- General knowledge of visual storytelling composition graphic design basics camera operation and lighting to maintain highquality standards in selfproduced social content.
- Social Media Managers need to be familiar with scheduling tools such as Sprout Social (Formlabs tool) or other platforms in the field and understand the importance of timing posts.
- Experience with Google Analytics YouTube Studio Salesforce and platform based social media dashboards is critical for sharing the impact that is being made and adapting to improve performance. You could also work with Systems to create internal dashboards
- While Social Media Specialists primarily report to marketing this role also requires integration with various departments including creative growth sales customer care recruitment dental and more.
- Social media managers should not only understand platforms and how to optimize content for each one but also be fluent in tools for business management such as scheduling software.
- Social Media Managers at Formlabs should have their eye on the latest trends in social media helping the company to stay ahead of the curve in the digital space.
Why Formlabs
Were more than just a 3D printing companywere a platform for innovation. As Influencer in Residence youll have access to toptier tools a creative playground and a global audience eager to see whats next. Well provide you with a studio resources and the freedom to pursue your wildest ideas all while showcasing the incredible potential of Formlabs technology.
Our Perks & Benefits:
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical Dental Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenurebased paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan Take time when you need it
- Ample onsite parking & pretax commuter benefits
- Healthy onsite lunches snacks beverages & treats
- Regular sponsored professional development opportunities
- Many optin culture events across our diverse community
- And of course unlimited 3D prints
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.
Even if you dont check every box but see yourself contributing please apply. Help us build an inclusive community that will change the face of 3D printing.
Required Experience:
Manager