Senior Writer
Senior Writer
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Job Description
At Franklin Templeton were advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management wealth management and fintech offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise thats both broad and unique. From our welcoming inclusive and flexible culture to our global and diverse business we provide opportunities to help you reach your potential while helping our clients reach theirs.
Come join us in delivering better outcomes for our clients around the world!
What is the Canada and UK Marketing Team responsible for
This individual will be part of the Franklin Templeton marketing team that is responsible for delivering impactful and measurable marketing initiatives across channels for the Canadian and UK business.
This position can be located in Toronto Edinburgh or London. Hybrid 3 days per week minimum in one of the above offices
What are the ongoing responsibilities of a Senior Writer
The Senior Writer plays a crucial role in developing and executing our content strategy across platforms. You will develop a creative and engaging content strategy that supports local business objectives and is tailored to the target market. Lead content creation efforts with thought leaders and collaborate with crossfunctional teams to produce exciting and innovative content for the intended audience. Provide general investment writing support to the marketing teams. You should have exceptional storytelling and writing skills a strong knowledge of markets and products strategic thinking and attention to detail.
Ongoing responsibilities include:
Partner with UK and Canadian channel marketers to build content strategy per market and per channel.
Create innovative content across formats to support new and ongoing campaigns videos blogs longform articles topic papers infographics etc. and determine the best format for content that aligns with the distribution plan.
Aggregate content needs from key stakeholders and plan in line with current business priorities and marketing campaign plans.
Develop distribution plan in partnership with channel marketers for the planned content leveraging owned and paid channels.
Create new content as required by local markets ensuring it meets the business requirements and compliance rules of each market.
Responsible to route translate and produce as needed.
Curate and/or localize content acquired from global sources and distribute according to marketing plans.
Coordinate production and compliance reviews including translation(s) and social posts.
Ensure awareness of existing content among marketing and sales teams and collect needs on regular basis.
Look for collaborative opportunities and efficiencies with other local marketing and global teams.
Actively participate in editorial planning calls with global teams representing the UK and Canada
Report on key KPIs (which content is performing best and with which platforms and formats).
Provide general writing support for other marketing content including emails landing pages brochures executive speaking notes etc.
What ideal qualifications skills and experience would help someone to be successful
BA in communications or MBA
Extensive communications experience in asset management essential
Proven writing editing and communication skills
Experience collaborating with seasoned portfolio managers
Advanced financial markets and trends knowledge and an understanding of the products and vehicles
Strong understanding of either the Canadian or UK asset management industry
Experience in editorial content creation (writing skills) video creation infographics (understand process and best practices)
Fluent English spoken and written is essential French is an asset
Comfortable with using AI tools for copy translation and variations
Experience in client journey mapping and campaign analytics
Strong project management skills
Experience our welcoming culture and reach your professional and personal potential!
Building teams with diverse skills backgrounds and experiences has always been important to us. Cultivating an inclusive culture where employees feel safe to share their voices is not only beneficial for our people but also drives innovation and enables us to deliver better client outcomes. So no matter your interests lifestyle or background theres a place for you at Franklin Templeton. We will provide you with tools resources and learning opportunities to help you excel in your career and personal life.
We want our employees to be at their best. By joining us you will connect with a culture that focuses on employee wellbeing and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee wellbeing and may vary depending on individual needs. Whether you need support for staying physically and mentally healthy saving for lifes adventures taking care of your family members or making a positive impact in your community we aim to have you covered.
Learn more about the wide range of benefits we offer at Franklin Templeton
Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees and we evaluate qualified applicants without regard to ancestry age color disability genetic information gender gender identity or gender expression marital status medical condition military or veteran status national origin race religion sex sexual orientation and any other basis protected by federal state or local law ordinance or regulation.
As part of our commitment to fostering a diverse and inclusive work environment we welcome applicants with flexible working arrangements in their current roles or those seeking a flexible working pattern. We encourage you to communicate any preferences for flexible working so that we can consider this during our hiring process. Additionally returners individuals who have taken a break from work are also encouraged to explore our job opportunities.
As a registered UK Disability Confident Committed Employer we encourage you to disclose if you consider yourself to have a disability as part of your application. This information enables us to provide the necessary support and leverage your unique talents effectively.
If you believe that you need an accommodation or adjustment to search for or apply for one of our positions please send an email to . In your email please include the accommodation or adjustment you are requesting the job title and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only requests for arrangements will receive a response.
#LIEUR
Required Experience:
Senior IC
Employment Type
Full-Time
