Senior Brand Manager Hybrid

Senior Brand Manager Hybrid

Towson MD United States

Valley City OH United States

Huntersville NC United States

Northlake TX United States

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our topnotch team of more than 50000 diverse and highperforming professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT BLACKDECKER CRAFTSMAN STANLEY CUB CADET and HUSTLER.

Global Brand Management builds and executes comprehensive global brand strategies aligned to achieve organizational brand growth goals. This function is laser focused by brand and aligned by category/trade to identify understand and drive enduser messaging and build equity strategies that will be relevant creative and compelling. Global Brand Management will create brand positioning brand fundamentals and brand equity creative & messaging. The Brands Category Marketing function will develop key global category product messaging and marketing playbooks for NPD. The Global Brand Management teams will also influence product and category decisions brand visual design language and brand digital master creative and architecture. This team will ensure regional activation teams licensing partners and other organizational stakeholders are executing in a manner supporting the Global Brand Equity.

The Job:

In this role you will be responsible for leading strategy and plans our Black and Decker And Brand Portfolio Management businesses for key project or product categories. As a key business partner this person works closely with their crossfunctional counterparts to prioritize the big initiatives create flawless commercialization plans and have a laser focus on what our end user needs to drive demand.

The Senior Brand Manager is responsible for planning development and of comprehensive brand marketing strategy including but not limited to supporting including product launch planning product naming and messaging photography and video and collateral development

As a Senior Brand Manager youll be part of our Tools & Outdoor team working as a hybrid employee. Youll get to:

• Support multifunctional team in development of annual marketing plans and implement plans with excellence with guidance from Group Brand Leader.
• Leads and manages creative development process and provides strategic guidance to Agency partners.
• Works with Insights team to identify end user barriers and drives meaningful marketing communications with high relevance to our target audiences.
• Is a steward of the Brand across the organization leads development and adherence to Brand Guidelines as well as manages brand creative assets (photography creative etc. to provide to multifunctional partners.
• Collaborates with Product Development and Channel teams in development of new product innovation and full commercialization plans.
• Leads marketing plan including photography digital content development brochures / printed material sales kits video content events and activations (sampling demos trade shows etc).
• Collaborates with Product and Design on packaging development to deliver brand consistency and optimize shopper experience.
• Support mentor and develop direct reports to ensure career growth and consistent learning while overseeing team performance.
• Manages Brand budget including forecasting management of PO and invoicing process as well as preparing a monthly budget tracker to monitor spending.
• Partners with global Brand counterparts in other regions to drive synergies and scale.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. Youre not intimidated by innovation. Wouldnt it be great if you could do your job and do a world of good In fact you embrace it. You also have:

• 5 years in a marketing or brand roleplus a Bachelors degree.
• Office 365 Adobe Illustrator.

• Enthusiastic A cando attitude looking to drive the business and streamline processes and have fun while doing it.

• Agile Thrive in a fastpaced highenergy environment with multiple stakeholders

• Creative Strategic thinker with an entrepreneurial mindset and bias to action and proactive solution finder but not afraid to roll your sleeves up to push to .

• Hungry for data/analytics to dive deep into our enduser needs and problem solve.

• Emotionally intelligent who can translate challenges into opportunities for the team

• Bring the Outside In Keeps a close eye on trends and our competition to translate key learnings into action.

• Strong communicator with excellent interpersonal skills that can manage internal/external partners with varying degrees of knowledge of digital marketing

• Strong business acumen including financial/budget management skills.

• Exceptional project management organizational and communication skills.

The Details:

Youll receive a competitive salary and a great benefits plan including:

• Medical dental life vision disability 401(k) Employee Stock Purchase Plan paid time off and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place youll want to be and stay. Being part of our team means youll get to:

• Grow: Be part of our global company with 20 brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources including our digital learning portal.
• Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism giving back and sustainable business practices.

Whats more youll get that pride that comes from empowering makers doers protectors and everyday heroes all over the world. Were more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. Were visionaries and innovators. As successful as weve been in the past we have so much further to go. Thats where you come in. Join us!

This role is not eligible for visa sponsorship (H1B OPT/CPT TN etc).

#LISZ1

#LIHybrid

The base pay range for this position in Maryland is $75800$136400 per year. Pay is based on market location and may vary depending on jobrelated knowledge skills and experience. A signon payment may be provided as part of the compensation package in addition to a full range of medical financial and/or other benefits dependent on the position offered. Applicants should apply via Stanley Black and Deckers internal or external careers site.

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative techdriven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our stateoftheart smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Benefits & Perks

Youll get a competitive salary and a comprehensive benefits plan that includes medical dental life vision wellness program disability retirement benefits Employee Stock Purchase Plan Paid Time Off including paid vacation holidays & personal days and tuition reimbursement. And of course discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of stateoftheart learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

PurposeDriven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race color religion age sex sexual orientation gender identity national origin disability veterans status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website please contact us ator at . Due to volume we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

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