Sr UX Researcher
Sr UX Researcher
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Job Description
About Us
Target is one of the worlds most recognized brands and one of the leading retailers of America. Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives guest segments and behaviors strategies and tactics overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities from awardwinning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy supportive and open team culture we deliver a holistically gratifying experience that guests can only get at Target. We believe in providing seamless and easy shopping experiences to our guests on both online and offline touch points by designing the best experiences through a user centered design approach.
Job Description
The UX Research Team is responsible for building empathy for the Target Guest and Target Team Member throughout the product development lifecycle for Targets digital products inclusive of web experience app experience internal tools and instore digital tools. The Senior UX researcher is a key partner to several functions in the digital group including product owners UX designers engineers data scientists and site merchandisers.
Research projects span from lean usability validation (as needed by the product teams) to strategic futurethinking discovery projects (driven by researchers insights) to enable constant experience optimization and inform strategic business priorities.
Using both qualitative and quantitative methods the Senior UX Researcher will translate research insights into powerful stories that not only help shape product design and development but also influence the world of modern retail.
Core Responsibilities
Supports the Principal Researcher(s) with research requests from scoping initiatives coordinating testing needs and synthesizing findings.
Supports product teams throughout the research project life cycle recommending appropriate methodology scoping and coordinating the entire process facilitating infield research and postresearch synthesis through analysis.
Conducts and synthesises qualitative and quantitative research projects including but not limited to: in person moderated testing remote moderated & unmoderated testing surveys heuristic reviews benchmark studies concept testing online & instore intercepts ethnographies shopalongs.
Assists the broader team in keeping our ongoing research library uptodate and comprehensive.
Required Qualifications:
Genuine curiosity about people and experiences.
Excellent written and verbal communication skills; demonstrated ability to effectively communicate complex concepts to cross functional partners
Excellent interpersonal and communication skills
A strong ability to tell compelling stories from data.
Comfortable within ambiguity with the ability to prioritize; demonstrated ability to manage multiple projects (both small and large)and adjust to changing priorities
Strong project management skills experience managing multiple projects at various stages in the project life cycle.
Proficient in Powerpoint Outlook Word and other MS Office software.
Minimum of 2 years of experience practicing UX design research for digital product teams or 4 years of relevant consumer research experience.
Comfortable speaking to a diverse group of people and leading conversations to discover research insights.
Preferred Skills
7 years of work experience and preferred a full time degree in Anthropology Social Science Design Research Psychology Human Factors HCI or related field.
Experience in Lean UX Research methods including remote moderated & unmoderated testing online & incontext (store) intercepts.
Experience and understanding of retail both store and online.
Demonstrated understanding of accessibility user testing using assistive technologies.
Experience with video editing software.
Required Experience:
Senior IC
Employment Type
Full-Time
