Performance Marketing Manager

**PLEASE NOTE: This position is based in the Charlotte NC area with a hybrid work schedule of three days per week in office (Tues Wed Thurs) and two days WFH. Additionally this position does not offer visa sponsorship.

The Position:

• Daytoday interaction with the partnership team focusing on building and cultivating strong trusted relationships with key partners.
• Key responsibility will include the sourcing and of performancebased marketing acquisition efforts across various digital channels including SEM display social email etc.
• Demonstrate deep understanding of relevant KPIs as they relate to the overall marketing strategy and extract insights from campaign data identify relevant trends and provide well developed proactive recommendations to achieve longer term marketing goals and objectives
• Analyze marketing campaign data to regularly assess the performance of campaigns with a focus on driving quality and ROI.
• Source manage optimize and grow online partner relationships
• Manage the full pipeline process of prospecting qualifying launching optimizing and growing new Performance Marketing partnerships.
• Analyze metrics for revenue and margin opportunities recommend and implement changes based on the results.
• Manage the campaign process endtoend including: partner research campaign objective development campaign development/ optimization analytics and reporting.
• Build strong partner relationships by communicating optimization and reporting effectively
• Effectively communicates channel performance and test learnings to the broader marketing team crossfunctional partners and senior leadership

Basic Experience / Training / Education:

• 4year degree
• 25 years in an online marketing function at an online retail or lead generation company
• Project and budget management experience
• Previous experience in affiliate marketing preferred
• Experience with basic database management marketing pixels and software and application API integrations

Preferred Experience/Training/Education:

• A solid foundation of business and general online marketing skills (metrics analysis reporting negotiation).

Required Knowledge / Skills / Abilities:

• General knowledge/understanding of online marketing online lead generation conversion strategies
• Analytical mind with the ability to interpret data/results and take appropriate action
• Basic knowledge of digital technologies such as HTML JavaScript cookies pixels etc.
• Experience with A/B and/or multivariate testing
• Demonstrated ability to optimize spend via tactics including creative optimization and landing page optimization
• Ability to work collaboratively and take feedback but also function autonomously with a willingness to figure it out
• A poweruser of Microsoft Excel or a willingness and aptitude to quickly become a poweruser

ABOUT THE COMPANY

LendingTree is the nations largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans credit cards savings accounts and insurance. Our goal is to help people and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating househunting experience. In those days we mostly helped people find good mortgage deals. Now we help consumers find their best in personal loans auto loans business loans student loans credit cards savings accounts home equity loans and more.

What else you should know:

• Were a publiclytraded company(TREE).
• Weve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
• Weve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.

CULTURE

Were a fastpaced company with an entrepreneurial bend. We work hard and test our products often. Were collaborative ambitious candid and highenergy. Our teammates are some of the brightest most talented people youll ever work with. We care more about your smarts than we do about the kinds of clothes you wear(butpleasedowear clothes to work! and were pretty good about rewarding innovation creativity and the knack for just getting stuff done(weeven have an award for employees called the GSDGetStuff Done).

Come work with us!

LendingTree is the kind of company that not only promotes diversity and inclusion we thrive because of these values. We do not discriminate based on race color religion (or creed) gender gender expression age national origin disability marital status sexual orientation or military status.

CCPA Disclosure