Program Manager
Program Manager
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Job Description
At Mass General Brigham we know it takes a surprising range of talented professionals to advance our missionfrom doctors nurses business people and tech experts to dedicated researchers and systems analysts. As a notforprofit organization Mass General Brigham is committed to supporting patient care research teaching and service to the community. We place great value on being a diverse equitable and inclusive organization as we aim to reflect the diversity of the patients we serve.
At Mass General Brigham we believe a diverse set of backgrounds and lived experiences makes us stronger by challenging our assumptions with new perspectives that can drive revolutionary discoveries in medical innovations in research and patient care. Therefore we invite and welcome applicants from traditionally underrepresented groups in healthcare people of color people with disabilities LGBTQ community and/or gender expansive first and secondgeneration immigrants veterans and people from different socioeconomic backgrounds to apply.
Job Summary
The External Communications Program Manager plays a critical role on the Mass General Brigham (MGB) team effectively supporting the development and implementation of a communications strategy in support of the systems two Academic Medical Centers Brigham and Womens Hospital and Massachusetts General Hospital. The Program Manager proactively seeks out newsworthy research findings important system and hospital initiatives and engaging patient stories to pitch them to members of the national regional and local media and support a positive image of the MGB healthcare system. The Program Manager communicates MGB clinical and institutional activities through an ongoing media relations and communications program including the development and dissemination of newsworthy materials. Duties involve developing communication materials including proactive media pitching media advisories press releases reactive response and interview prep documents.Working closely with the Director for External Communications for the AMCs the Program Managers main focus will be on the clinical service lines at the academic medical centers. The Program Manager also must be capable of handling numerous responsibilities and media inquiries simultaneously. They must have strong multifaceted communication expertise with an emphasis on writing skills digital media organizational savvy/relationship skills and the ability to meet deadlines. Excellent communication skills including writing a fresh and creative approach to engaging media as well as strong organizational abilities are essential as is the capacity to plan coordinate and evaluate multiple projects and programs.
The position requires strong professional skills a collaborative spirit and the ability to establish priorities and work well under pressure and tight deadlines. Also required are an understanding of and respect for sensitive issues related to patient care and confidentiality as well as an understanding of and appreciation for embargoes associated with scientific publication in peerreviewed journals.
The Program Manager must be able to work as a team member as well as independently on projects.
Principal Duties and Responsibilities:
Reports to the Director of External Communications.
Supports the of media relations strategy activities and proactive placement of positive messages for MGB across select earned and owned media channels to support key clinical services system priorities and departmental goals.
Researches writes and disseminates news releases as appropriate as well as media advisories and story pitches to appropriate news media outlets in accordance with media relations procedures and policies and within deadlines. Initiates proactive media coverage about patient care research and community initiatives to local regional and national media.
Responds to the many inquiries from the local regional national international and trade media in accordance with media relations procedures and represents the system in a professional manner to the media. Develops relationships and established trust with various departments employees and staff throughout the system to determine the need for publicity identify the opportunities initiate media coverage and evaluate the effectiveness of the strategy. Has an acute awareness of the interests needs and sensitivities among the systems various audiences including patients families employees volunteers physicians donors trustees and the general public. Assists in the facilitation of media interviews for MGB experts including obtaining necessary approvals arranging logistics providing media training conducting advance preparation sessions and staffing story opportunities.
Escorts media representatives news crews and photographers through our hospitals when needed.
Develops and enhances relationships with members of the media and follows changes in staffing among reporters and editors who may be involved with news and features that relate to the MGB system. Coordinates across the MGB MarComm department to ensure news content is distributed to appropriate audiences across appropriate internal social media digital and marketing channels. Responsible for monitoring all media activity and placements related to MGB news its key constituencies its competitors and issues affecting the healthcare industry. Ensures timely and convenient distribution of daily clips as necessary along with periodic reports for system and leadership needs.
Qualifications
Bachelors degree in journalism public relations English communications or related field. Minimum five years of public relations or communications experience.
Must have experience in media relations and/or experience in or with news media. Must have strong verbal and written communication skills including a thorough understanding of correct grammar; experience in writing news releases advisories pitch letters statements and talking points; and ability to create targeted messages for a variety of media outlets.
Knowledge and proficiency in the use of communicationbased technology platforms.
A track record of consistently meeting performance measures and service standards.
Knowledge of Mass General Brigham institutions communication channels and processes a plus.
Must understand the importance of balancing the information needs of the media while keeping the best interests and right to privacy of patients first and foremost.
Must be an effective and accurate writer who understands the importance of and is committed to meeting to turn complicated clinical information into relatable communication a must.
Must possess excellent interpersonal public speaking and presentation skills.
Science writing experience a plus.
Participation in the systems on call rotation for communications.
Skills/Abilities/Competencies:
Extensive knowledge of the principles practices and techniques of communication development and delivery.
Exceptional demonstrated verbal and written communication skills.
Sound editorial judgment regarding publication content design and effectiveness.
Experience writing communications for wide and diverse audience using a range of channels.
Excellent interpersonal problemsolving presentation and delivery skills.
Ability to effectively formulate and execute messages and strategies using a variety of communication vehicles.
Understanding of personal computer software applications including desktop publishing and how to apply them to effectively communicate with large groups.
Strong organizational planning and project management skills including the ability to handle risk and/or difficult situations and manage effectively in a dynamic fastpaced environment.
Ability to understand and communicate complex ideas including problemsolving skills necessary to gather and interpret data and to diagnose needs.
An organized selfstarter who can work autonomously and manage multiple projects simultaneously and deliver under tight deadlines.
Requires minimal direction from leadership and possesses the ability to learn quickly.
Maintains awareness of and proficiency in current trends and practices in marketing public/media relations and healthcare management.
Maintains skill levels in technology tools required to perform job requirements.
Working Conditions:
Hybrid work environment consisting of remote and onsite office and hospital locations
Monday to Friday occasional weekends and extended hours
Participates in the communications oncall structure
Additional Job Details (if applicable)
Remote Type
Work Location
Scheduled Weekly Hours
Employee Type
Work Shift
EEO Statement:
Mass General Brigham Competency Framework
At Mass General Brigham our competency framework defines what effective leadership looks like by specifying which behaviors are most critical for successful performance at each job level. The framework is comprised of ten competencies (half PeopleFocused half PerformanceFocused) and are defined by observable and measurable skills and behaviors that contribute to workplace effectiveness and career success. These competencies are used to evaluate performance make hiring decisions identify development needs mobilize employees across our system and establish a strong talent pipeline.
Required Experience:
Manager
Employment Type
Full-Time
