Digital Marketing Specialist

Are you a techsavvy marketer passionate about driving results through paid media As part of Trimbles Global Demand Center the Digital Marketing Specialist will play a pivotal role in planning executing analyzing and optimizing digital advertising campaigns across various platforms to achieve business goals.

This role is ideal for a handson digital marketing expert who excels in paid media and thrives in a dynamic resultsdriven environment. You will be instrumental in driving awareness revenue growth and a localized user experience for Trimble AECO (Architecture Engineering Construction and Owner) products.

What Youll Do

Digital Marketing Implementation

• Serve as the primary implementation point of contact for the Trimble AECO paid media advertising efforts.

• Collaborate with crossfunctional teams including digital operations creative and brand to ensure seamless campaign .

Paid Media Campaign Management

• Manage and optimize campaigns across platforms such as Meta LinkedIn TikTok YouTube Google/Microsoft Ads Apple Search Ads and programmatic tactics.

• Oversee paid media strategy in collaboration with the Digital Marketing Lead ensuring all campaigns meet return on investment key performance indicators and align with business goals.

• Prioritize driving revenue while maintaining a localized approach to resonate with regional audiences.

Data Analysis & Reporting

• Partner with the Business Intelligence team and agency partners to track campaign performance and ROI.

• Provide actionable insights by analyzing the sales funnel and identifying areas for optimization.

• Deliver regular reports and datadriven narratives to stakeholders highlighting campaign successes and areas for improvement.

A/B Testing & Experimentation

• Plan and execute A/B testing strategies to improve campaign performance.

• Analyze test results to inform future campaigns and contribute to continuous improvement in advertising effectiveness.

What Youll Bring

• Strategic & Tactical Expertise:

  • Strong ability to translate global business goals into regionspecific resultsoriented marketing initiatives.

  • At least 5 years of experience managing paid advertising channels creating localized campaigns and optimizing ads based on performance goals.

• PerformanceDriven Approach:

  • Proven ability to deliver performance and growth in fastpaced dynamic environments.

  • Demonstrated experience in developing ROIfocused digital marketing campaigns.

• Technical Skills & Data Proficiency:

  • Expertise in tools such as GA4 Google Tag Manager Firebase AppsFlyer Salesforce and Marketo.

  • A datadriven mindset with experience measuring ROAS analyzing funnels and optimizing campaigns based on insights.

• Project Management & Collaboration:

  • Exceptional organizational and project management skills.

  • Experience coordinating with highperforming crossfunctional teams and agency partners.

• Creative ProblemSolving:

  • Handson experience with A/B testing and experimentation for continuous campaign optimization.

  • Ability to adapt and innovate based on changing market dynamics and user behavior.

• Preferred Skills:

  • Knowledge of SEO strategies and organic growth optimization is a plus but not required.

About Your Location

While the role is hybrid we prefer candidates who are based near an office preferably in the Denver/Westminster CO area. In a hybrid role you will work with your manager to establish a mutually agreeable schedule for your time in the office based on the position and the business need. This role reports to the Manager Digital Marketing.

Trimbles Inclusiveness Commitment

We believe in celebrating our differences. That is why our diversity is our strength. To us that means actively participating in opportunities to be inclusive. Diversity Equity and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.

We have programs in place to make sure our people are seen heard and welcomed and most importantly that they know they belong no matter who they are or where they are coming from.

Trimbles Privacy Policy

Pay Equity

Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation depending on circumstances not related to an applicants sex or other status protected by local state or federal law.

Hiring Range: