Director of Marketing
Director of Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
About the Role
As the Director of Marketing you will serve as the head of our marketing function and play a pivotal role in accelerating our growth strategy. Reporting directly to the Chief Revenue Officer (CRO) you will lead and develop our growing marketing team which includes demand generation events brand content and design functions.
This is a handson leadership role requiring a deep understanding of fullfunnel B2B SaaS marketing and a proven track record of building pipeline that converts to revenue. You will be responsible for setting the strategic vision for marketing optimizing our brand presence driving highquality lead generation and ensuring tight alignment with Sales to convert marketing efforts into measurable pipeline growth.
The ideal candidate is both a strategic leader and tactical operatorsomeone who has scaled marketing programs in fastpaced environments and knows how to balance brand building with direct revenue contribution.
What Youll Do
Set and execute the comprehensive marketing strategy aligned with company revenue goals and growth targets.
Lead coach and develop a highperforming marketing team across demand generation events brand content and design.
Partner closely with Sales RevOps and executive leadership to align marketing initiatives with pipeline and revenue goals.
Own the marketingsourced and influenced pipeline targets with clear accountability for marketings contribution to revenue.
Oversee integrated campaigns that span digital content events ABM and brand ensuring performance at every stage of the funnel.
Optimize the marketing tech stack (HubSpot Salesforce Google Analytics etc. for scalability automation and insights.
Drive brand consistency and growth ensuring Authenticx is positioned as a trusted thought leader in healthcare.
Establish clear KPIs and implement regular reporting on marketing performance campaign ROI and pipeline attribution.
Manage the marketing budget effectively to balance shortterm pipeline growth with longterm brand investment.
Foster a culture of curiosity collaboration experimentation and accountability within the team.
Qualifications :
What Youll Bring
8 years of progressive experience in B2B marketing with a strong emphasis on SaaS and demand generation.
Proven experience leading and scaling marketing teams ideally in highgrowth environments.
Demonstrated success driving marketingsourced and influenced pipeline growth.
Deep understanding of marketing fundamentals including inbound/outbound strategies lead nurturing ABM content strategy brand development and digital marketing.
Experience reporting directly to a CRO or other executive leader with fluency in pipeline metrics and revenue impact.
Strong command of marketing technology platforms including HubSpot Google Analytics and advertising tools.
Excellent leadership coaching and communication skills.
Analytical mindset with the ability to translate data into actionable insights.
Startup mentalitycomfortable working in a fastpaced environment and rolling up your sleeves when needed.
Why Youll Love Working Here
Highgrowth SaaS startup solving real problems in healthcare with innovative AI technology.
Opportunity to lead and shape the marketing function as a key member of the revenue leadership team.
A collaborative peoplefirst culture that values ownership experimentation and impact.
Flexible work environment and generous benefits package.
Additional Information :
Additional Information
- All your information will be kept confidential according to EEO guidelines.
Candidates must reside in the USA and be authorized to legally work in the USAwithoutrequiring employment visa sponsorship now or in the future.
This role is remotefriendly with a preference for candidates based in Indianapolis or willing to travel to HQ periodically.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
