Paid Social Buyer
Paid Social Buyer
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$ 56000 - 67000
1 Vacancy
Job Description
Why Hearst Magazines
Hearst Magazines is one of the largest publishers in the world with more than 25 brands including Cosmopolitan ELLE Esquire Good Housekeeping Harpers BAZAAR Popular Mechanics and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.
But were more than just our magazines. We engage our audience across all mediums and channels print digital video and social with sophisticated content creation distribution and data capabilities. We create package and sell products with cuttingedge technology and proprietary platforms. Together we are reinventing publishing for the 21st century.
Your Impact
Hearsts Paid Social team works strategically with Ad Operations Sales Marketing and Edit teams to launch optimize and ensure successful performance across all social campaigns.
As part of this team the Paid Social Buyer will be responsible for media buying and traffic acquisition across paid social and content distribution tools such as Meta TikTok Snapchat and Pinterest. The ideal candidate should be highly organized detail oriented have a creative side and get excited about learning new skills.
Responsibilities
What Youll Do
- Launch and maintain paid media campaigns on social platforms including setting up ads selecting creative images writing and editing ad copy and managing campaign delivery and performance.
- Run and analyze campaign reporting to determine optimization opportunities for your portfolio of campaigns looking at metrics such as clickthroughrate videocompletionrate page views and engagement rates.
- Collaborate share results and brainstorm with other team members to help shape campaign strategy and tactics.
- Work with internal pre and postsales teams to strategize on programs as the paid social expert develop appropriate KPIs and goals and provide feedback on targeting and capabilities.
Qualifications
Who You Are
- Have a bachelors degree and 23 years of relevant work experience
- Possess a solid understanding of both established and emerging social platforms
- Comfortable in Excel and/or Google Sheets
- Strong project management skills with the ability to manage multiple assignments
- Enjoy working in a fastpaced and collaborative environment
- Experience with paid social buying tools is a plus
The basesalaryfor this role is $56000 $ base pay offered is dependent upon many factors such as: transferable skills work experience business needs and market demands The base pay is subject to change and may be modified in the future.
Based in New York NY hybrid inoffice schedule.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or protected veteran status.
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Employment Type
Full-Time
