Digital Marketing Manager Paid Direct

ROLE SUMMARY:

We are seeking a forwardthinking and resultsdriven Digital Marketing Manager Paid & Direct to lead performancedriven digital marketing efforts across the ASEAN region. This regional role will focus on scaling our paid media strategy and direct engagement channels to generate highquality leads drive conversions and deliver measurable business value.

Youll operate at the intersection of campaign strategy data analytics and performance optimizationtranslating commercial goals into targeted digital activations. With a strong performance marketing mindset youll manage agency partners lead inhouse talent and collaborate with stakeholders across functions to ensure marketing investment translates into business impact.

If youre passionate about growth marketing paid channel innovation and building highperforming digital funnels wed love to hear from you.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

1. Lead Paid Media & Direct Response Campaigns

• Own the strategy and of paid digital campaigns across ASEAN marketsincluding paid search (SEM) paid social programmatic display remarketing and sponsored content.
• Oversee alwayson and campaignbased media plans to support brand awareness lead generation and nurturing across the customer lifecycle.
• Develop and manage budgets KPIs and performance metrics to ensure ROIfocused campaign delivery.

2. CRM & Marketing Automation Strategy

• Lead direct marketing initiatives through email marketing automation platforms (e.g. Eloqua Marketo) and dynamic segmentation strategies.
• Partner with the commercial and content teams to design nurture flows trigger campaigns and conversionfocused email sequences.

3. Performance Monitoring & Optimization

• Leverage analytics tools (e.g. Google Analytics campaign dashboards attribution models) to evaluate campaign effectiveness and identify actionable insights.
• Continuously test and optimize audience targeting messaging bidding strategies and landing page performance.

4. Regional Stakeholder Collaboration

• Serve as the performance marketing lead for internal business units and key stakeholders in ASEAN.
• Provide strategic digital consultation to align marketing initiatives with commercial priorities and growth targets.

5. Team Management & Agency Oversight

• Lead and develop a small highperforming digital team focused on paid and direct channels.
• Manage digital agencies and partners to ensure media aligns with strategy quality standards and performance targets.

6. Champion Paid Media Innovation & Best Practices

• Keep abreast of platform algorithm changes ad tech innovations and performance marketing trends.
• Pilot new ad formats audience strategies and data enrichment tools to enhance targeting and efficiency.

Qualifications :

• Bachelors degree or above in Marketing Digital Media Communications or related field.
• 5 years of digital marketing experience with a strong emphasis on paid media performance marketing and CRM.
• Demonstrated success in managing paid campaigns across Google Ads LinkedIn Meta programmatic platforms and regional channels.
• Handson experience with marketing automation platforms (Eloqua Marketo or similar) and CRM systems.
• Proficiency with analytics platforms (e.g. Google Analytics Looker Studio) and A/B testing tools.
• Strong analytical skills with the ability to interpret data draw insights and take action.
• Excellent stakeholder communication and project management skills in a fastpaced matrixed environment.
• Proficiency in English required; Mandarin Chinese is a strong advantage.

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at 

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Remote Work :

No

Employment Type :

Fulltime