Customer Insights Researcher

Informa Markets North America (NAB) is committed to an insightsdriven culture where customer research shapes our services products and experiences. As a Customer Insights Researcher you will play a key role in our central Marketing organization driving customer research market analysis and UX research to uncover customer needs and enhance experiences across multiple industries. Reporting to the Director of Customer Insights Innovation & Experience you will work collaboratively with multidisciplinary teams to translate insights into actionable business strategies. You will deep dive into our North American verticals (Agriculture Aviation Fashion Health & Nutrition Infrastructure & Construction Licensing Manufacturing & Engineering) and collaborate with the market verticals as well as central product and technology teams to research and identify customer needs define and test pilots to launch products and services to help bring suppliers buyers and service providers together to do business.  

Key Responsibilities

Insight Generation & Strategy

• Design and lead research to uncover customer segments develop personas needsbased archetypes customer journeys service blueprints and value propositions.
• Translate insights into business recommendations in collaboration with vertical leaders product and technology teams for existing products as well as for identifying new experience and product offerings.
• Lead the creation of researchbased deliverables including insights reports needsbased archetypes ecosystem maps customer journeys service blueprints and user flows.
• Integrate qualitative and quantitative insights (e.g. social analytics behavioral data market trend reports) to form a holistic customer view.
• Drive crossfunctional pilot programs to implement research findings and scale best practices across verticals.
• Collaborating with senior leaders extrapolate panmarket insights from different research to identify enhancement and innovation opportunities across Informa Market NAB.  

Research Design and

• Plan the research define the approach and manage all phases of the quantitative and qualitative research process including study design questionnaire discussion guide development field/recruiting data analysis and report generation.  
• Project manage various research projects simultaneously of joint teams of researchers designers product managers marketers strategists and event producers.  
• Define and conduct mixed design research both qualitative and quantitative from explorative to evaluative research methodologies to extract meaningful insights and identify opportunity areas for different types of projects.
• Responsible for bringing novel research approaches to the verticals to expand their understanding of the customers voice.  
• Lead the design and of various types of research design and innovation workshops with internal and external stakeholders as well as focus groups with customers.  

Customer Insights & Design Thinking Leadership

• Act as a subject matter expert guiding and coaching vertical teams on fastpaced exploratory and evaluative customer and UX research best practices research methodologies and insights analysis.
• Continuous learning and advancement in various research types including recruiting and trending surveys comp set analysis ethnographic studies reports and article collection/summarization task analysis contextual inquiries and identification of customer behavioral patterns. 
• Continuously assess and integrate thirdparty research tools to optimize research processes.

Collaboration & CrossFunctional Partnerships

• Partner with Product Data Analysts and Product Managers to define the design concepts and how results will be measured. 
• Work with a collaborative and impactoriented team of Researchers UX Designers CX Managers Product Managers and business partners in our industry families. 
• Contribute to building an innovation and design culture not only internally for our central research and design practice but also with our business stakeholders. 

Qualifications :

Qualifications 

• Minimum 3 years of experience in market research design research service design or humancentered innovation.
• Strong project management skills and ability to oversee multiple research initiatives.
• Proven ability to scope plan and execute user and market research projects.
• Strong qualification in both qualitative and quantitative customer research methodologies. Detailoriented; able to thoroughly proof questionnaires survey programming logic data tables and reports.
• Experience in participatory research workshop facilitation and design thinking.
• Ability to translate research insights into actionable recommendations and business strategies.
• Excellent communication writing and visual storytelling skills (e.g. needsarchetypes infographics customer journey maps storyboards).
• Proficiency in MS Office (Excel Word PowerPoint) and research/design tools (Miro InVision SurveyMonkey).
• Experience with graphic design and prototyping tools (Adobe Creative Suite Figma InVision) is a plus.

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at 

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and we support a range of working patterns
• Great community: a welcoming culture with inperson and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost! anywhere for up to four weeks a year
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15 discount Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
• Recognition for great work with global awards and kudos programs
• As an international company the chance to collaborate with teams around the world

The salary range for this role is $70K$85K depending on experience

This posting will automatically expire on 4/30/2025

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Remote Work :

No

Employment Type :

Fulltime