drjobs Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

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1 Vacancy
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Job Location drjobs

Charlotte - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Description

The Lifecycle Marketing Specialist will work collaboratively across a highly crossfunctional environment to support the of datadriven marketing strategies that increase customer engagement retention and share of wallet. This person will manage the endtoend campaign lifecycleplanning building launching and analyzing performanceacross email website and social channels. A successful candidate will thrive in a fastpaced matrixed organization possess strong analytical skills and be comfortable balancing creative and technical . Attention to detail strategic thinking and a passion for continuous optimization are essential to succeed in this role.

JOB DUTIES:

Execute lifecycle marketing campaigns across owned channels including email website and social media in alignment with business objectives and customer journey stages

Collaborate with internal teams including Sales Product Partner Support and Creative Services to plan prioritize and deliver highimpact marketing programs

Develop audience segmentation strategies and conduct A/B testing to optimize performance and drive engagement

Track and analyze campaign results to inform future strategy continuously improving reach relevance and revenue

Maintain visibility across stakeholders by proactively communicating timelines deliverables and outcomes

Ensure marketing assets are accurate timely and aligned with brand and messaging guidelines


YOU MUST HAVE:

2 years of experience in marketing preferably in a B2B or channel marketing environment

Experience in managing multichannel marketing campaigns with a focus on customer lifecycle

Strong analytical skills with the ability to interpret data and translate it into actionable insights

Experience working crossfunctionally and managing multiple projects in parallel

Proficiency in Excel and Salesforce; knowledge of A/B testing and campaign performance metrics

WE VALUE:

Experience with Power BI or other BI tools for dashboarding and performance tracking

Working knowledge of email marketing platforms/best practices

Familiarity with CRM best practices and marketing automation tools




Required Experience:

Unclear Seniority

Employment Type

Full-Time

Company Industry

Department / Functional Area

Marketing

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