Senior Ads Specialist with Content Writing Experience

Build the Future of IT with an Industry Leader

Our client is redefining the IT landscape with cuttingedge web design managed IT support VPS hosting SEO and domain solutions. With over a decade of experience they have helped businesses across Australia streamline their operations and achieve digital growth. Headquartered in Melbourne they stand out by delivering simple scalable and highperformance IT strategies that make technology work for businesses not the other way around. For those looking to grow in a forwardthinking innovationdriven environment this is where careers accelerate.

Job Description

As a Senior Ads Specialist with Content Writing Experience you will strategize execute and optimize paid advertising campaigns while crafting highconverting ad content. You ll drive performance across Google Ads Search Performance Max Display Vehicle Listings Ads and Merchant Centre ensuring maximum impact and ROI through datadriven strategies audience targeting and continuous campaign optimization.

Paid Advertising Strategy & :

• Develop implement and optimize Google Ads campaigns across multiple formats.
  
• Conduct audience research segmentation and targeting to maximize ad reach and effectiveness.
  
• Manage budgets bidding strategies and campaign pacing to ensure optimal return on investment (ROI).
  
• Analyze ad performance metrics track key indicators and adjust campaigns based on data insights.
  
• Stay updated with industry trends algorithm changes and best practices in digital advertising.
  

Content Writing & Ad Copy Development:

• Write highconverting ad copy tailored to different audiences and platforms.
  
• Develop landing page content optimized for conversions and lead generation.
  
• Conduct A/B testing on ad copy creatives and landing pages to improve performance.
  

Analytics & Reporting:

• Monitor and evaluate campaign performance using Google Analytics.
  
• Provide detailed reports with actionable insights and recommendations for campaign improvements.
  
• Utilize heatmaps funnel analysis and user behavior tracking to enhance ad performance.
  

Requirements

The Qualifications We Seek

• Minimum 2 years of experience in SEO content writing and digital marketing with a proven ability to improve search rankings and drive organic traffic.
  
• Proficiency in Google Ads and ability to develop content strategies that align with PPC and SEO goals.
  
• Strong writing editing and keyword optimization skills for datadriven content creation.
  
• Experience with analytics and reporting tools including Swydo Databox Agency Analytics Looker Studio Google Analytics SEMrush Ahrefs Google Tag Manager and Google Search Console.
  
• Familiarity with WordPress and CMS platforms for content management and SEO implementation.
  
• Strong analytical and problemsolving skills with the ability to interpret data and refine strategies.
  
• Ability to work independently and collaborate in a fastpaced environment.
  
• Experience with ClickUp or Monday is a plus.
  

Preferred but Not Required Certifications:

• Google Ads Certification
  
• Google Analytics Certification
  
• SEO Certifications (SEMRush Moz etc.
  

Benefits

Exciting Perks Await!

• Day 1 HMO coverage with free dependent
  
• Competitive Salary Package
  
• Permanent WFH arrangement
  
• Day shift schedule
  
• Fixed weekends off
  
• Unlimited upskilling through Emapta Academy courses (Want to know more Visit 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
  
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts and more!
  
• Unlimited opportunities for employee referral incentives across the organization
  
• Standard government and Emapta benefits
  
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
  
• Fun engagement activities for employees
  
• Mentorship and exposure to global leaders and teams
  
• Career growth opportunities
  
• Diverse and supportive work environment
  

Welcome to Emapta Philippines!

Join a team that values camaraderie excellence and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024 Emapta stands proudly alongside industry giants offering stability and exciting career opportunities. Your career flourishes here with competitive compensation international clients and a work culture focused on collaboration and innovation. Work with global clients across industries supported by a stable foundation and likeminded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the #EmaptaEra!