Senior Industry Marketing Manager Auto and Hospitality Industry Marketing

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier. In pursuit of delighting customers Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future one innovative product service and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for large brands small businesses partners (agencies and advertising software companies) and publishers. Our ad solutionsincluding sponsored ads display video audio and custom adsleverage Amazons innovations and insights to find attract and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models including selfservice managed service and programmatic ad buying these solutions help businesses build brand awareness increase sales and more.

We are seeking a senior marketer to develop narratives and gotomarket strategies as part of the global advertising brand marketing team. In this role you will be responsible for developing sales enablement materials (e.g. sales pitch decks case studies playbooks) as well as directtoadvertiser marketing deliverables (e.g. sponsored content paid media campaigns etc. to support enterprise brands. To do this you will dive deep into understanding industry specific customer segments and business needs the entertainment shopping and advertising environment on Amazon and marketplace dynamics. You will define the strategies both for the Auto and Hospitality industry develop the associated messaging and execute on the gotomarket plans amplifying your message across external channels. You will combine strong analytical acumen with creativity and have the opportunity to test and scale new solutions and marketing channels.

This is a highly crossfunctional high visibility role that requires you to align with sales stakeholders and advertiser objectives which constantly adjust based on market conditions and feedback from customers. As an owner you will not only define the marketing message for the industry you cover but you will also need to be strong in of the development of sales collateral and marketing channel content including pitch decks blog posts product videos and web page content. You will also commission first and thirdparty research to support your key messages. And you will hold a consistently high bar for both customerfacing and internal materials.

Key job responsibilities
Your responsibilities will include:
Developing marketing plans to drive awareness engagement and sales for Amazons advertising opportunities including defining value propositions and playbooks
Creating compelling marketing collateral to drive engagement for enterprise advertisers
Guiding the prioritization development and implementation of case studies and research to communicate the benefits of Amazons advertising opportunities
Driving engagement using existing owned marketing channels and piloting new channels
Working crossfunctionally with Marketing Sales Analytics and Insights Product Retail Legal and PR to deliver content and channel initiatives
Commissioning 1st and 3rd party research to support positioning and marketing plans
Serving as an internal advocate for customer needs; ensuring broad awareness of and empathy for customer pain points

Bachelors degree
Experience building executing and scaling crossfunctional marketing programs
Experience using data and metrics to measure impact and determine improvements
Experience presenting metrics and progress to goal to senior leadership

Experience developing crossfunctional relationships with product consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience managing creative (internal team of designers copywriters external agencies and freelancers)
Experience managing multiple projects and meeting aggressive deadlines
Crossfunctional experience across Sales Product Management Marketing PR Legal Training and Research
Ability to make ruthless prioritization decisions to allocate limited resources to high impact initiatives
Entrepreneurial spirit/ability to try different things in an ambiguous environment with minimal direction
Confident leading walk throughs of materials and fielding questions
Fanatical attention to detail

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127100/year in our lowest geographic market up to $210300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.