Web3 Head of Marketing and Communications
Web3 Head of Marketing and Communications
Posted on :
12-04-2025
Employer Active
1 Vacancy
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Job Description
Token Metrics seeks a passionate Web3 Head of Marketing and Communications to join our executive team. You will report directly to the CEO and lead our inhouse marketing team. Your duties will include managing all marketing operations assessing and improving existing initiatives and devising new strategies to increase revenue.
Responsibilities:
- Strategic Marketing Leadership: Craft and implement a dynamic marketing strategy that propels Token Metrics to the forefront of the crypto analytics industry driving brand awareness and user growth.
- Product Marketing Innovation: Lead cuttingedge marketing campaigns for new product launches utilizing datadriven growth hacking tactics to ensure rapid market penetration and sustained engagement.
- Corporate Communications Excellence: Direct all aspects of public relations and corporate communications positioning Token Metrics as a thought leader in the space. This includes managing media relations crafting compelling press releases and articulating the companys mission and achievements.
- Brand Development and Positioning: Elevate the Token Metrics brand by developing a distinctive brand identity and narrative that resonates deeply within the crypto community. Ensure consistency across all communication channels.
- Community Engagement and Growth: Foster a vibrant and engaged online community leveraging platforms central to the crypto ecosystem. Initiate and drive engagement strategies that build brand loyalty and advocacy.
- Content Strategy Leadership: Oversee the creation and distribution of compelling informative and engaging content across platforms particularly YouTube and Twitter/X aligning with strategic marketing objectives. Prioritize content that educates engages and elevates the Token Metrics brand.
- CrossFunctional Collaboration: Act as a strategic partner to product engineering and sales teams ensuring marketing strategies effectively support product development and sales initiatives.
- Team Development: Build and mentor a worldclass marketing team. Inspire creativity and foster a culture of innovation datadriven decisionmaking and accountability within the team.
Requirements:
- Crypto Market Mastery: Demonstrated deep understanding and experience in the crypto or blockchain sector with a proven track record of innovative marketing strategies that have significantly impacted brand visibility and user acquisition.
- Proven Marketing Leadership: 7 years of experience in marketing with at least 4 years in leadership roles within the crypto fintech or a related technology field showcasing the ability to inspire teams and execute visionary marketing strategies.
- Growth Hacking and Product Marketing Expertise: A history of successful crypto/SaaS product launches displaying an aptitude for employing creative growth strategies and tactics.
- Corporate Communication and PR Skills: Strong experience in managing corporate communications with the ability to navigate media relations and articulate a compelling brand story.
- Community Building Skills: Exceptional ability in cultivating and engaging online communities with specific success within the crypto sector.
- Content Strategy and Development Savvy: Expertise in overseeing content creation and strategy particularly in video and social media with a focus on narratives that engage the crypto audience.
- Educational Background: Bachelors degree in Marketing Business Communications or related fields. Masters degree or professional marketing or blockchain certifications preferred.
About Token Metrics
Token Metrics helps crypto investors build profitable portfolios using artificial intelligence based crypto indices rankings and price predictions.
Token Metrics has a diverse set of customers from retail investors and traders to crypto fund managers in more than 50 countries.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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