Social Media Communications Coordinator

The University Relations division speaks with a unified authentic and resonant voice to strategically advance the University of Denvers brand with four goals in mind:

• To promote and protect DUs reputation
• To inspire students to enroll and engage
• To increase inclusion
• To strengthen the University

University Relations aims to strengthen DUs strategic position locally regionally and nationally through datadriven and authentic storytelling across multiple channels with focused support on the universitys value drivers: academics and research; enrollment and admissions athletics and advancement. Whether through public or media relations digital strategies social media print podcast issues or crisis management community relations or thought leadership and training University Relations drives results through narratives that involve words pictures and design. With true understanding of and connection with our diverse audiences we aim to foster collaborative problem solving creativity and innovation.

Position Summary

The Social Media Communications Coordinator will work as a member of the University Relations team to elevate the universitys brand presence quickly respond to any crises or issues on behalf of the brand across a variety of social media channels and proactively create content to support University Relations initiatives typically under tight deadlines.

The ideal candidate will have background and interest in social media communications and/or crisis response and content creation with the ability to anticipate potential risks develop response strategies and support proactive messaging. This role requires the ability to define and analyze complex problems make sound decisions independently and collaborate effectively with key stakeholders across the university. This position must demonstrate excellent interpersonal and communication skills adaptability to changing priorities and a commitment to the University of Denvers values including diversity equity and inclusion.

Essential Functions

• Serve as the primary liaison between the Social Media and University Relations Communications team ensuring social media messaging aligns with broader university communications strategies
• Monitor social media channels in real time moderating comments conducting social listening responding to inbound inquiries and identifying and collaborating to address potential crisis situations or reputational risks on behalf of the university
• Support in the development and maintenance of a social media crisis communication protocol in partnership with the communications team
• Work directly with communications colleagues to promote university publications and statements including the University of Denver Magazine RadioEd podcast and relevant university news
• Collaborate with as campus partners to craft original content that communications unitspecific news that supports the universitys goals and objectives
• Support the Social Media team in generating editing publishing and sharing daily content (original text images and video) designed to elevate our brand presence and engage with our communities
• Track and report on key social media engagement and sentiment metrics
• Serve as a collaborative and supportive member of the University Relations team assisting with events projects and initiatives as needed.
• Assist with social media marketing tasks projects and paid campaigns as needed
• Exercise the utmost professional discretion while handling sensitive confidential information
• Proactively monitor social media industry news and platform developments and make recommendations to inform university social media strategy
• Perform other duties as needed and/or assigned

Knowledge Skills and Abilities

• Excellent written and spoken English language skills with the ability to craft clear concise and brandaligned messaging
• Strong understanding of social media platforms including Meta LinkedIn X Bluesky Threads Reddit and TikTok and social media management software such as Sprout Social
• Competency with Microsoft Office products including Excel PowerPoint and Word
• Ability to work in a fastpaced team environment while managing multiple deadlines
• Strong critical thinking skills and the ability to anticipate challenges and respond effectively
• Ability to collaborate with crossfunctional teams and build relationships across multiple departments
• High level of professionalism and adaptability to shifting priorities
• Commitment to organizational priorities and university values
• Meticulous attention to detail and ability to accept and implement constructive feedback

Required Qualifications

• 12 years experience working in professional social media
• Proficiency with various social media platforms including but not limited to Instagram X LinkedIn Facebook Bluesky Threads Reddit and YouTube as well as Meta Business Suite
• Excellent writing editing (photo/video/text) presentation and communication skills
• Bachelors degree or equivalent experience in marketing communications public relations or a related field

Preferred Qualifications

• Demonstrated portfolio of previous professional social media work
• Experience with social media management software such as Sprout Social
• Experience working with paid social media campaigns
• Experience handling social media crisis communications or reputation management

Working Environment

Due to the nature of this position frequent oncampus work is required. The successful incumbent must live in or be willing to relocate to the Denver metro area. The University Relations division has a flexible work arrangement with its employees allowing for both community and culture building in office and remote work from home when appropriate.

Standard office environment: Activities are primarily performed in an environmentally controlled office setting subject to extended periods of sitting keyboarding and manipulating a computer mouse 75; job may require limited varying lengths of time and travel moderate distances to perform work 25

Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts
Regularly performs work which requires traveling on uneven surfaces and exposure to external environmental conditions as part of photo and video shoots.

Some travel as well as weekend or afterhours work will be required to fulfill duties.
Unexpected interruptions occur often and stress level is moderate to high.

Noise level is quiet to moderate.

Physical Activities

• Ability to use a computer for an extended period of time.
• Occasionally required to move about the office/campus

Work Schedule

Monday Friday 8:00 a.m. 4:30 p.m. In accordance with the Universitys flexible work policy this position is eligible to be considered for partial remote work. Further details regarding this plan will be determined with the hiring manager and are dependent on the division and team specific needs.

Application Deadline

For consideration please submit your application materials by 4:00 p.m. (MST) April 18 2025.

Special Instructions

Candidates must apply online through to be considered. Only applications submitted online will be accepted.

Salary Grade Number:

The salary grade for the position is 8.

Salary Range

The salary range for this position is $56500 $60000.

The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The University may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate departmental budget availability internal salary equity considerations and available market information but not based on a candidates sex or any other protected status.

Benefits
The University of Denver offers excellent benefits including medical dental retirement paid time off tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver.

Please include the following documents with your application:

1. Resume
2. Cover Letter

The University of Denver is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex (including sex stereotypes sex characteristics sexual orientation gender identity and gender expression) marital family or parental status pregnancy or related conditions national origin disability or status as a protected veteran. The University of Denver does not discriminate and prohibits discrimination on the basis of race color national origin ancestry age religion creed disability sex (including sex stereotypes sex characteristics sexual orientation gender identity and gender expression) marital family and parental status pregnancy genetic information military enlistment or veteran status and any other class of individuals protected from discrimination under federal state or local law regulation or ordinance in any of the Universitys educational programs and activities and in the employment (including application for employment) and admissions (including application for admission) context as required by Title IX of the Education Amendments of 1972; the Americans with Disabilities Act; Section 504 of the Rehabilitation Act of 1973; Title VI and VII of the Civil Rights Act of 1964; the Age Discrimination Act of 1975; the Age Discrimination in Employment Act of 1967; the Equal Pay Act; the Colorado Equal Pay for Equal Work Act; the Colorado Protecting Opportunities and Workers Rights (POWR) Act; and any other federal state and local laws regulations or ordinances that prohibit discrimination harassment and/or retaliation. For more information please see the University of Denvers NonDiscriminationStatement.

All offers of employment are contingent upon satisfactory completion of a criminal history background check.