Sr Manager of Loyalty Consumer Groups
Sr Manager of Loyalty Consumer Groups
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Job Description
ABOUT THE POSITION
As a Brand Marketing team we focus on our consumers behavior and create digital experiences to build their connection to our brand. Whether its media strategy brand/product storytelling content creation or partner activations the consumer is at the heart of everything we do and unlocking the outdoors for everyone is our mission. Join us as we continue to stay true to our brand even as we evolve to meet the demands of an everchanging landscape.
As the Senior Manager of Loyalty and Consumer Groups at Columbia Sportswear you will play a pivotal role in building and nurturing strong connections with our consumers including loyalty members fans & followers Pro VIP and B2B groups. You will be responsible for developing and executing a comprehensive loyalty strategy that enhances consumer engagement increases brand loyalty and drives revenue growth. The position is focused on both digital and B&M so will require the ability to work seamlessly with crossfunctional partners. This position requires a strategic thinker with a proven track record in loyalty program management consumer engagement and brand advocacy.
HOW YOULL MAKE A DIFFERENCE
Develop a clear and compelling loyalty program strategy that aligns with Columbia Sportswears business objectives and consumer needs collaborating with crossfunctional teams to define program features benefits and rewards that resonate with our target audience.
Define strategy testing and longrange planning for additional consumer segments including but not limited to Fans & Followers Pro VIP and B2B.
Facilitate lifecycle strategy for moving consumers through segments based on business objectives and lifetime value utilization.
Monitor program performance analyze key metrics and implement improvements to enhance the consumer experience and program effectiveness and implement initiatives to increase engagement retention and lifetime across consumer segments.
Develop consumer segmentation strategies to deliver personalized and targeted communication as well as work closely with data analytics teams to leverage consumer data for effective segmentation and targeting.
Work closely with marketing ecommerce and customer service teams to integrate loyalty program initiatives into overall brand and consumer experience strategies.
Collaborate with external partners and vendors to enhance the programs value proposition.
Generate regular reports and present findings to leadership providing recommendations for ongoing program enhancements.
YOU ARE
A subject matter expert with program leadership experience in building and scaling loyalty programs for large brands
Experienced in managing external vendor relationships for enterpriselevel CRM and CDP platforms
Adept in verbal and written communication with an ability to present to and influence senior leadership
An established leader with experience leading teams to achieve long term objectives in a dynamic fastpaced work environment
Experienced leading collaborating and influencing across departments within multichannel branded retail business
Highly detail oriented analytical and an expert in working with data
YOU HAVE
8 years experience managing loyalty programs and consumer segment groups for large brands
Experience managing both individual contributors and supervisors/managers.
Strong analytical skills with the ability to interpret data and make datadriven decisions
Knowledge of omnichannel marketing strategies and best practices inclusive of digital traditional and instore
Experience with A/B testing and optimization techniques
Strong project management skills and the ability to work effectively in a team
#Hybrid
#LISR1
This job description is not meant to be an allinclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.
Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity national origin disability veteran status and other legally protected characteristics. The Know Your Rights poster is available here: The pay transparency policy is available here: Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.At Columbia Sportswear Company were proud to offer regular fulltime employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee wellbeing by aligning those programs with the fundamental elements of wellbeing: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.Required Experience:
Manager
Employment Type
Full-Time
