Group Digital Marketing Assistant Manager Swissotel Makkah Swissotel Al Maqam

Reports to: Cluster Digital Marketing Manager Group Director of Marketing & Communications The Group Digital Marketing Assistant Manager will oversee digital marketing strategies for Swisstel Makkah and Swisstel Al Maqam. This datadriven role focuses on SEM (SEO SEA) social media and analytics contributing to one of Saudi Arabias top marketing teams. The ideal candidate should excel in managing parallel campaigns optimizing strategies with data and have a deep understanding of social media algorithms. Collaboration with the ecommerce team for website updates is also required. A background in digital projects startups or entrepreneurship is essential.

Key Responsibilities:

1. Digital Marketing Strategy and :

• Develop and implement SEO SEA and social media strategies optimizing keywords tags and hashtags to maximize organic discovery and AIdriven content promotion.
• Conduct thorough keyword research and collaborate with the PR & Communications and Marketing teams to create keyworddriven content.
• Create meticulously planned content calendars together with Digital Marketing Managers and PR & Communications tailored to each social media platform and ensure the posting schedule aligns with strategic goals for engagement and growth.
• Manage parallel campaigns across different stages of the marketing funnel for maximum performance and engagement.

2. Collaboration with ECommerce and Web Teams:

• Work closely with the ecommerce team to optimize brand performance and boost conversions.
• Collaborate with frontend and backend engineers as well as UX designers to continuously improve user experience and conversion rates.

3. DataDriven Decision Making:

• Use tools like Google Analytics SEMrush and Ahrefs to analyze campaign performance and optimize strategies based on realtime data insights.

4. Research and Trend Analysis:

• Stay uptodate on the latest developments in SEO social media algorithms and digital marketing trends.
• Experiment with new tools platforms and techniques to uncover and implement highimpact digital marketing strategies.

Qualifications :

Education:

• Bachelors degree in digital marketing Data Science Information Technology or a related field.
• Completion of relevant courses in marketing digital marketing and technical areas such as SEO coding and data analysis is highly preferred.

Experience:

• 35 years of digital marketing experience focusing on SEO SEA SEM and social media.
• 7 years of continuous involvement in side projects startups or entrepreneurial initiatives.
• Proven experience in building digital communities and managing digital campaigns.
• Successful examples of marketing on X (formerly Twitter) Snapchat and TikTok are highly preferred.
• Experience with game design After Effects Premiere Pro and Photoshop is an asset.
• Web3 marketing experience is a plus.
• Tech startup cofounder experience is highly preferred.
• Familiarity with agile methodologies and project management tools.
• Extensive gaming experience across genres is a bonus.
• Requirement: The candidate must have grown an Instagram or TikTok page to over 10000 followers organically and be able to document the process.

Additional Information :

Why work for Accor
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities.
By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor visit Do what you love care for the world dare to challenge the status quo! #BELIMITLESS

Remote Work :

No

Employment Type :

Fulltime