Program Director of Marketing and Communications
Program Director of Marketing and Communications
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$ 90071 - 99552
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Job Description
Position Details
University of Colorado Denver
Official Title: Communications Program Director
Working Title: Program Director of Marketing and Communications
FTE: Fulltime
Salary Range: $90071 $99552
Position # Requisition #36451
Join the University of Colorado Denver
About the University of Colorado Denver
The University of Colorado Denver is the states premier public urban research university and equityserving institution. Globally connected and locally invested CU Denver partners with futurefocused learners and communities to design accessible relevant transformative educational experiences for every stage of life and career. Across seven schools and colleges in the heart of downtown Denver our leading faculty inspires and works alongside students to solve complex challenges through break through innovations and impactful research and creative work. As part of the states largest university system CU Denver is a major contributor to the Colorado economy with 2000 employees and an annual economic impact of $800 million. For more information visit ucdenver.
Job Description
* Applications are accepted electronically ONLY at *
University Communications (UComm) advances the mission of the university as well as its reputation and identity as a leading academic and urban research institution. UComm leverages strategic communications planning media relations branding marketing executive communications and a wide range of digital media to tell the stories of the university and its people in support of the universitys strategic goals and mission to serve students. Using a federated model college communicators are a vital part of the UComm team to align all efforts across the university. This is accomplished through collaboration and use of the skills and talents of the CAM program director and the University Communications team to achieve objectives. The program director is the liaison to University Communications the central communications for the university. Working together they create an ecosystem where communications and marketing efforts are aligned and support our students.
The position is responsible for working with members of the College of Arts and Media (CAM) leadership team to creatively showcase the colleges mission vision and student faculty and alumni work and to advance the colleges reputation locally and nationally. This includes managing the strategic position of the school by providing direction and implementation of marketing campaigns with a strong focus on recruitment coordinating marketing and communication for special events guiding market analysis and actively developing and implementing communication plans and strategies. This position is responsible for the marketing and communication strategies conceptualization design and production/oversight of marketing and communication materials shared through the CAM website social media internal communications external media and print collateral for the College and its programs. This position will develop communication and marketing plans align strategies produce edit and publish a wide variety of content and requires excellent writing and editing skills.
The program director is a creative and experienced leader with a record of accomplishment in making datadriven decisions based in relevant research and metrics. The fulltime position develops manages and implements marketing and communication strategies that support CAM and university goals. This role will work with CAM leadership university colleagues and external partners to position CAM as leader within Denver and with larger national audiences.
The person in this position will work closely with the CAM leadership team including the Dean Associate Deans and others. The incumbent will work directly with CAM staff members to create marketing and communications tools that support recruitment student services events academic and professional program management alumni relations finance and more. The individual will also work closely with University Communications staff as well as other communicators as needed across campus.
Program Director of Marketing and Communications
What you will do:
Leadership:
Create and implement multichannel marketing strategy and communications that support the mission vision and strategic goals of CAM and CU Denver
Supervise and provide leadership for staff at various levels to include providing feedback disciplinary actions mentoring and performance management.
Direct the work of marketing/communications.
Work with Events & Recruitment coordinate to ensure alignment of MARCOM in events including gallery openings and special events.
Builds and upholds community relationships with key stakeholders prominent organizations and creative industry influencers
Serve as the schools liaison to and work collaboratively with other marketing and communication professionals on campus in the university system and with communications partners across the creative industries.
Budget development and approval oversight of marketing budget about $100000 a year
Negotiate terms of independent contractors and work with CAM teams on sponsorship opportunities
Marketing:
Plan research execute measure and adjust programmatic and search digital marketing campaigns and brand awareness campaigns driven by KPIs conversions and analytics
Oversee and participate in the planning and completion of all print and digital commutations including:
website design and content using required CMS platforms
writing for web with focus on SEO content
creating digital ad search ad and print ad copy
editorial planning and posting of social media content
news stories success profiles paid and earned media
print and digital recruitment marketing materials
Identify and develop content for advertisements and sponsorships promoting the school.
- Ensure that all publications and produced materials are of the highest quality conform to university and school branding guidelines convey a consistent organizational imaging and are accessible and appropriate for intended audiences.
Communications:
Supervise and ensure the development and maintenance of effective contact lists and databases to be used for distributing publications news fundraising and event information.
- Serve as a strategic partner in facilitating the internal communications of the College of Arts & Media
Other duties as assigned.
Qualifications you already possess (Minimum Qualifications)
Applicants must meet minimum qualifications at the time of hire.
Bachelors degree in marketing graphic design media arts interactive media journalism public relations communications public administration business (with a communication/marketing focus) or a directly related field from an accredited institution.
Extensive diverse and progressively responsible experience developing and executing successful strategy design marketing brand management and/or advertising initiatives.
Four years of relevant marketing/communications experience and proven professional experience in the fields of branding marketing and communications.
Successful experience in creating and standardizing metrics and analytics to assist in measuring the costs and impact of key messages communications strategies and tactics.
Experience working in CMS and CMM platforms.
Experience working in data and data dashboard platforms .
- Three or more years of experience in the areas of web development digital communication and/or social media marketing
Substitution: A combination of education and related technical/paraprofessional experience may be substituted for the bachelors degree on a year for year basis.
Preferred Qualification to possess (Preferred Qualifications)
Masters degree in marketing journalism public relations communications business administration or another closely related field.
Five years of experience in a progressively responsible communications and/or marketing role including experience in creating and implementing communications and marketing strategies.
Experience working in a communications and marketing role in nonprofit government and/or higher education.
Demonstration of ability to increase enrollment or engagement in academic or volunteer programs evidenced in application materials
Minimum of two years of experience using CRM technologies
Knowledge Skills and Abilities
Ability to write edit proofread publish and produce print and web content and communications materials.
Ability to communicate effectively both in writing and orally.
Ability to establish and maintain effective working relationships with employees at all levels throughout the institution.
Outstanding customer service skills.
Demonstrated commitment and leadership ability to advance justice equity diversity and inclusion.
Familiarity with and capacity to employ web content management systems.
Professional expertise to innovate initiate and complete effective and researchbased communication marketing and branding strategies.
Ability to use analytics to measure and evaluate marketing and communications strategies.
Ability to manage a diverse workload with multiple priorities.
Familiarity with Adobe Creative Suite and other graphics programs.
- Ability to maintain a climate that is collegial treats faculty staff and learners fairly and is hospitable to creativity and innovation.
Conditions of Employment
- This position requires an onsite presence on campus 3 days a week.
Mental Physical and/or Environmental Requirements
The ability to sit for extended periods stand and walk occasionally reach with hands and arms use hands to manipulate a keyboard and mouse and have good near vision for computer work;often requiring minimal lifting but may involve bending or reaching to retrieve items from shelves or drawers.
Expressing or exchanging ideas by means of the spoken word. Talking is important for those activities in which workers must impart oral information to clients or to the public and in those activities in which they must convey detailed or important spoken instructions to other workers accurately loudly or quickly.
Perceiving the nature of sounds. Used for those activities that require ability to receive detailed information through oral communication and to make fine discriminations in sounds such as when making fine adjustments on running engines.
Clarity of vision at 20 inches or less. Use this factor when special and minute accuracy is demanded.
Clarity of vision at 20 feet or more. Use this factor when visual efficiency in terms of far acuity is required in day and night/dark conditions.
Threedimensional vision. Ability to judge distances and spatial relationships so as to see objects where and as they actually are.
Ability to identify and distinguish colors.
For additional conditions of employment relating to mental physical or environmental concerns please see the following Guidelines for Physical and Mental Job Requirements and additional functional attributes here.
NonDiscrimination Statement
The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act please contact the Human Resources ADA Coordinator at .
The University of Colorado Denver is committed to recruiting retaining and promoting diverse faculty and staff. The university strives to promote a culture of inclusiveness respect communication and understanding. We encourage applications inclusive of race color national origin sex age disability creed religion veteran status marital status political affiliation political philosophy pregnancy or related conditions sexual orientation gender identity and gender expression.
The University of Colorado is committed to diversity and equity in education and employment.
Employment Sponsorship
- Please be advised that this position is not eligible now or in the future for visa sponsorship.
Compensation and Benefits
The salary range or hiring range for this position has been established at $90071 $99552.
The salary of the finalist(s) selected for this role will be set based on a variety of factors including but not limited to internal equity experience education specialty and training.
The above salary range or hiring range represents the Universitys good faith and reasonable estimate of the range of possible compensation at the time of posting.
This position is not eligible for overtime compensation.
Your total compensation goes beyond the number on your paycheck. The University of Colorado Denver provides generous leave health plans and retirement contributions that add to your bottom line.
Benefits: Compensation Calculator: Deadline
- Applications will be accepted until the position is filled. Preference will be given to complete applications received by March 22nd 2025. Those who do not apply by this date may or may not be considered.
Required Application Materials:
To apply please visit: and attach:
A cover letter which specifically addresses the job requirements and outlines qualifications
A current CV/resume
- List of three references (we will notify you prior to contacting both on and offlist references)
Questions should be directed to Tawnya Boulier
Background Check Policy
The University of Colorado Denver strives to maintain a safe and productive educational clinical research and employment environment. All prospective employees and current employees must therefore consent to and pass background checks prior to any final appointment/employment.
Required Experience:
Director
Employment Type
Full-Time
