Email Marketing Analyst
Email Marketing Analyst
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$ 65000 - 75000
1 Vacancy
Job Description
ABOUT US
At HUB International we are a team of entrepreneurs. We believe in protecting and supporting the aspirations of individuals families and businesses. We help our clients evaluate their risks and develop solutions tailored to their needs. We believe in empowering our employees to learn grow and make a difference. Our structure enables our teams to maintain their own unique regional culture while leveraging support and resources from our corporate centers of excellence.
HUB is the 5th largest global insurance and employee benefits broker providing a boundaryless array of business insurance employee benefits risk services personal insurance retirement and private wealth management products and services. With over $5 billion in revenue and almost 20000 employees in 600 offices throughout North America HUB has grown substantially in part due to our industry leading success in mergers and acquisitions.
About the Position:
We are seeking an Email Marketing Analyst to support and optimize our email marketing programs within our CRM ecosystem (Microsoft Dynamics). This role will be responsible for analyzing email performance implementing campaign enhancements and leveraging data insights to improve customer engagement and conversion rates. The ideal candidate has strong expertise in email analytics CRM systems segmentation A/B testing marketing automation and web analytics.
Role Description & Responsibilities:
Email Campaign Analysis & Optimization
- Monitor analyze and report on email performance metrics (open rates clickthrough rates conversions bounce rates etc. to drive actionable insights.
- Conduct A/B testing to optimize subject lines content send times and segmentation strategies.
- Identify opportunities to enhance deliverability engagement and conversion rates through datadriven recommendations.
Marketing Automation & CRM Integration
- Support the and analysis of email marketing campaigns using Microsoft Dynamics and related marketing automation tools.
- Collaborate with CRM and Marketing Operations teams to optimize audience segmentation and campaign workflows.
- Ensure seamless data integration between CRM email marketing platforms and analytics tools.
- Keeping up to date with email compliance regulations (CANSPAM GDPR and other regulatory guidelines).
Customer Insights Web Analytics & Segmentation
- Develop and refine customer segmentation models to improve personalization and targeting.
- Work closely with the Customer Insights and Digital Marketing teams to analyze customer behavior across email and web touchpoints.
- Utilize web analytics tools (Adobe Analytics preferred Google Analytics acceptable) to assess the impact of email campaigns on website traffic conversions and user engagement.
- Provide insights into lead nurturing customer retention and campaign ROI.
Collaboration & Reporting
- Work crossfunctionally with Marketing Sales and IT to align email strategies with broader marketing initiatives.
- Develop dashboards and reports in tools like Power BI and Excel to track email and web performance and share insights with stakeholders.
- Stay uptodate on email marketing trends CRM innovations and industry best practices.
Job Requirements:
Required Qualifications
- Bachelors degree in marketing analytics statistics computer science psychology or a related field
- 25 years of experience in email marketing analysis CRM marketing or marketing automation.
- Strong familiarity with Microsoft Dynamics Marketing (or other CRMbased email marketing tools like Marketo HubSpot Pardot etc..
- Experience with email analytics deliverability monitoring and A/B testing.
- Experience with web analytics tools such as Adobe Analytics (preferred) or Google Analytics.
- Proficiency in Power BI Excel (pivot tables data analysis) and SQL for reporting and analysis.
- Knowledge of email compliance laws (CANSPAM GDPR CCPA).
Preferred Qualifications
- Experience with customer segmentation models and predictive analytics.
- Familiarity with Python R or SQL for advanced analytics is a plus.
- Understanding of digital marketing channels (paid search social display) and how they interact with email marketing.
- Prior experience working in a decentralized organization or multiregion marketing environment.
JOIN OUR TEAM
Do you believe in the power of innovation collaboration and transformation Do you thrive in a supportive and client focused work environment Are you looking for an opportunity to help build and drive change in a rapidly growing and evolving organization When you join HUB International you will be part of a community of learners and doers focused on our Core Values: entrepreneurship teamwork integrity accountability and service.
Disclosure required under applicable law in California Colorado Illinois Maryland Minnesota New York New Jersey and Washington states: The expected salary range for this position is $65000 to $75000and will be impacted by factors such as the successful candidates skills experience and working location as well as the specific positions business line scope and level. If you believe that your qualifications and experience surpass the minimum requirements for this role we encourage you to submit your application. By doing so we will be able to keep your application on file for consideration for potential future positions within our organization. HUB International is proud to offer comprehensive benefit and total compensation packages which could include health/dental/vision/life/disability insurance FSA HSA and 401(k) accounts paidtimeoff benefits such as vacation sick and personal days and eligible bonuses equity and commissions for some positions.
Department MarketingRequired Experience: 25 years of relevant experienceRequired Travel: No Travel RequiredRequired Education: Bachelors degree 4year degree)HUB International Limited is an equal opportunity employer that does not discriminate on the basis of race/ethnicity national origin religion age color sex sexual orientation gender identity disability or veterans status or any other characteristic protected by local state or federal laws rules or regulations. The EEO is the Law poster and its supplement is available here at Program
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Required Experience:
IC
Employment Type
Full-Time
