Marketing Manager - Mortgage and Strategic Projects

At FNBO our employees are the heart of our storyand were committed to their success! Please see below the details of this career opportunity and how it fits into our organizations success.

We believe in a Modern Flexible Workplace and we are continuously exploring advancements in technology and office environments to make it easier to work from anywhere at any time allowing for more flexibility in where and how you work. We know that choice and flexibility are important to you. We also recognize that flexible and remote positions can become opportunities for military partners caregivers and individuals with disabilities to thrive at our company. We invite you to consider what a Modern Flexible Workplace can mean for you!

It is anticipated that an incumbent in this role will work remotely for three 3 or more days a week and will share a hoteling workspace when working onsite. Work location is subject to change based on business needs.Are you passionate about helping grow a franchise and creating amazing customer experiences Do you have great ideas marketing communication and project management skills Do you enjoy marketing new solutions to help customers on their financial journey In this role youll be able to:

Build marketing strategies and project implementation plans that communicate new happenings and capabilities.
Showcase your creative marketing and communication skills to engage and motivate customers and prospects.
Develop and test customer strategies that will help our customers and grow the franchise.
Build awareness around FNBOs mortgage products and solutions
Collaborate with other areas to reach business goals.
Create desire for financial solutions that will help customers on their financial journey.
Tell the story of marketing initiatives new ideas happenings information and results.
Be part of a team that loves being a part of a company that is committed to our customers and the communities we serve.
Build a community of brand advocates.

About This Role:

Key Accountabilities:

Create and lead the strategy and implementation of key mortgage and other strategic initiatives

• Identifies objectives and builds a strategic marketing and plan to create the right message to the right customers and prospects (lead generation).
• Oversee marketing projects from inception of the strategy to coordination with the Creative Team Marketing Operations for delivery/ Legal Compliance Analytics and business partners to results presentations. Focus will be on Centralized and Community Mortgage Efforts.
• Build relationships with key stakeholders throughout the Individual Segment to understand bank and customer needs in order to develop marketing plans to drive increased business.
• Research and understand the competitive landscape and current offers within each market to help develop design and provide recommendations for marketing strategies.
• Manage marketing costs to most effective/competitive levels. Ensure budget is on target.
• Utilize analytics information to improve marketing plan efforts through understanding customers markets channels and products.
• Influence key stakeholders through logic persuasion inspiration analytics and financial justification.

Continuous Improvement: Provide input to Manager to enhance work group/team effectiveness.

• Identify and recommend opportunities and provide input on the enhancement of policy and procedure.

Cross Functional Working Relationships (CFWR): Work collaboratively with peers and management to maintain Service Level Agreements with all assigned CFWR.

• Consult with strategic partners and understand the banks key business needs.
• Collaborate with other team members marketing business partners and sales teams to identify define and validate marketing plan strategy results and integration touchpoints.

Compliance: Understand and comply with bank policy laws regulations and the banks BSA/AML Program as applicable to your job duties.

• Complete compliance training and adhere to internal procedures and controls as required.
• Report any known violations of compliance policy laws or regulations.
• Report any suspicious customer and/or account activity.
• If applicable ensure direct reports meet the above requirements and take action to address employee performance issues.

Professionalism/Attendance: Exhibit professional behavior and promote positive working relationships. Maintain regular and predictable attendance in alignment with departmental/divisional policy.

The Ideal Candidate for This Role:

Required:

• BA/BS degree required
• Knowledge and experience of the financial services industry
• Customer campaign/management experience
• 5 years experience in financial services marketing mortgage marketing lead generation digital marketing brand marketing product marketing direct marketing or marketing program management
• Demonstrated experience prioritizing and handling multiple projects
• Knowledge of enterprise marketing and sales processes.
• Must have excellent verbal written and presentation skills
• Strong communication and project coordination skills with an ability to work effectively with Sales and Business Development to lead and execute on a wide variety of product marketing initiatives.
• Strong organizational analytical and skills
• Capable of strategic thinking and moving strategic plans into action
• Successful budget management experience managing marketing promotional costs

Desired:

• MBA
• Previous experience in bank industry marketing
• Previous experience with bank products (ideally mortgage) and market dynamics.
• Lead Generation experience
• Marketing Automation Journey experience
• Social media experience
• SEO experience

Compensation:

Compensation range (base pay): $80061.00$132099.00

This role may have a specific starting pay within this range.

Final compensation offer to candidate may vary from posted hiring range based upon work experience education and/or skill level.

Benefits Overview:

We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and worklife balance we offer benefits to match your needs:

• Medical Dental Vision Insurance

• 401k With Matching Contributions

• Time Off Programs

• Health Savings Account (HSA)/Dependent Care

• Employee Banking

• Growth Opportunities

• Tuition Assistance

• ShortTerm/LongTerm Disability Insurance

Learn more about FNBO benefits here: additional information regarding compensation and benefits email FNBO at . To ensure you receive a response include the number of this job (listed below) in the subject line of your message.

Job number: R

Equal Opportunity & Belonging:

FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued recognized and empowered to be their authentic selvesno matter their role or where they are in their journey.

Learn more here.

FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.

Click here to download EEO is The Law SelfPrint Poster

Click here to download EEO is The Law Supplement for Federal Contractors

Click here to download EEO is The Law GINA Supplement

FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer Member FDIC

FNBO follows federal law regarding the use of (this applies to all nonCalifornia applicants)

Application Deadline:

All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.