Assistant Vice President of Brand Content and Creative
Assistant Vice President of Brand Content and Creative
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Job Description
Job Title
Assistant Vice President of Brand Content and CreativeAgency
Texas A&M UniversityDepartment
Marketing & CommunicationsProposed Minimum Salary
CommensurateJob Location
College Station TexasJob Type
StaffJob Description
Our Commitment
Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect Excellence Leadership Loyalty Integrity and Selfless Service.
Who We Are
The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging Branding and Brand Oversight. For more information please visit us at We Want
The Assistant Vice President (AVP) of Brand Content & Creative will lead brand storytelling strategic content and innovative creative to elevate the universitys visibility reputation and impact. Reporting to Texas A&Ms Vice President Chief Marketing and Communications Officer the AVP will direct content and creative teams driving innovation operational efficiency and collaboration. This role involves developing breakthrough video content and creative solutions while establishing a cohesive content strategy to transform the team into a media company of the future for the institution.
What You Need To Know
This position may require up to 10 or more travel.
This position may require work beyond normal office hours and/or work on weekends.
This position allows alternate work location per TAMU guidelines.
This position may direct and/or evaluate the work of others.
Salary: Commensurate based on selected candidates experience.
Cover Letter/Resume: A cover letter and resume are strongly recommended and will help in our review. You may upload them on the application under the CV/Resume section.
Responsibilities
Strategic Vision and Leadership:
Establish and champion the strategic vision for integrated content and creative functions aligning with institutional priorities and marketing objectives. Define and implement innovative strategies that position the university as a leader in creative storytelling content marketing research marketing and brand visibility to achieve desired results.
Grow a creative team to build a videofirst content strategy at scale that matches the depth and breadth of university initiatives research strategy and storytelling approach.
Empower campus partners to produce onbrand materials efficiently while maintaining university brand and design standards.
Develop strategies to scale content marketing and creative capabilities across the team and institution.
Pioneer creative innovation by identifying and implementing emerging design technologies and trends that advance our visual storytelling capabilities.
Content and Creative Excellence:
Oversee the development and of a cohesive content and creative framework that supports highimpact storytelling and marketing campaigns leveraging video storytelling and discovery opportunities.
Set standards for creative and content quality ensuring all outputs reflect the universitys brand identity and positioning and are appropriately planned and executed to deliver to the universitys target audiences and U.S. general population.
Lead the integration of storytelling strategic content and creative to deliver a unified audiencefirst brand experience in collaboration with colleagues spanning brand as well as digital delivery and distribution.
Develop annual and quarterly content plans guiding production across all channels.
Manage the editorial calendar and pipeline for both storytelling and marketing content.
Prioritize and oversee the development of cornerstone content that establishes credibility and builds emotional connections.
Team Development and Organizational Collaboration:
Lead and mentor the team to drive innovation and excellence fostering an environment that champions bold ideas and cultivates nextgeneration talent.
Cultivate a leadership pipeline by mentoring team members and fostering crossdisciplinary skill development.
Build a culture of innovation excellence and accountability within the content and creative teams.
Drive crossfunctional creative collaboration with brand content and digital and delivery teams to deliver innovative visual solutions that elevate campaigns and user experiences.
Drive organizational transformation to position the content and creative functions as industry leaders in higher education marketing.
Resource and Operational Oversight:
Manage resources budgets and operational plans to ensure efficiency and scalability of content and creative initiatives.
Lead the adoption and use of advanced tools and technologies to optimize workflows project and performance tracking and crossteam collaboration.
Institutionalize systems for content and creative planning including multichannel distribution strategies and datainformed decisionmaking.
Create a roadmap for evergreen content governance and reuse to maximize resources and efficiency.
Governance and Operations:
Establish and maintain content governance framework including quality standards voice/tone guidelines and editorial processes.
Oversee content management systems and taxonomies to ensure discoverability and reuse of assets.
Lead the adoption and use of advanced tools and technologies to optimize workflows.
Create a roadmap for evergreen content governance and reuse to maximize resources.
Institutionalize systems for content and creative planning including multichannel distribution strategies.
Data and Impact Measurement:
Cultivate a storytelling approach emphasizing strategic frequency and ROI on content .
Partner with Marketing and Communications data and research team to establish metrics and frameworks for evaluating the impact of content.
Leverage data and analytics to assess the effectiveness of campaigns storytelling initiatives and creative projects in enhancing reputation and engagement.
Use insights from impact studies to refine strategies improve alignment with institutional priorities and drive continuous improvement.
Present datadriven recommendations to senior leadership showcasing the contributions of content and creative efforts toward achieving strategic objectives.
Stakeholder Engagement and Advocacy:
Advocate for the value of integrated content and creative strategies in advancing the universitys mission and goals.
Build and maintain strong relationships across campus to ensure alignment and support for marketing and creative priorities.
Qualifications
Required Education & Experience:
Bachelors degree in Marketing Communications Creative Arts or a related field.
Minimum of 10 years of experience in a marketing content strategy or creative operations role.
Preferred Qualifications:
15 Years of experience with senior leadership roles in marketing content strategy or creative operations with a focus on large matrixed marketing organizations.
Proven leadership experience scaling content and creative functions in a complex organization.
Track record driving institutional marketing excellence with emphasis on video (conceptualizing and executing) and visual storytelling initiatives.
Experience unifying creative vision across decentralized environments.
Experience in higher education or similarly complex missiondriven organizations.
Proven success in leading transformative marketing initiatives including brand repositioning and integrated campaign .
Expertise in implementing advanced tools and technologies to support content and creative operations.
Knowledge Skills and Abilities:
Exceptional strategic vision and leadership abilities with demonstrated success in translating business goals into breakthrough creative content.
Advanced expertise in content marketing storytelling and creative operations with a focus on innovation and audience engagement.
Strong financial and operational management skills including budget oversight and resource allocation.
Deep expertise across creative channels including video digital and print design.
Exceptional interpersonal and communication skills with the ability to influence and align stakeholders.
Proficiency in leveraging data and analytics to drive decisionmaking.
Passion for creative innovation and emerging visual storytelling techniques and technologies.
Portfolio demonstrating exceptional creative direction and video storytelling capabilities.
Why Texas A&M University
We are a prestigious university with strong traditions Core Values and a community of caring and collaboration. Amenities associated with a major university such as sporting and cultural events stateoftheart recreation facilities the Bush Library and Museum and much more await you. Experience all that a big city has to offer but with a reasonable costofliving and no long commutes.
Automatically enrollment in theTeacher Retirement System of Texas
Health and Wellness: Free exercise programs and release time
Professional Development: All employees have access to freeLinkedIn Learningtraining webinars and limited financial support to attend conferences workshops and more
Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to prepopulate the online application.
All positions are securitysensitive. Applicants are subject to a criminal history investigation and employment is contingent upon the institutions verification of credentials and/or other information required by the institutions procedures including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer.
Required Experience:
Chief
Employment Type
Full-Time
