Sr Peformance Mktg Manager Amazon Autos
Sr Peformance Mktg Manager Amazon Autos
Posted on :
15-03-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 128600 - 212600
Vacancy
1 Vacancy
Posted on :
15-03-2025
Job Description
Amazon is looking for a Sr. Performance Marketing Manager to join Amazon Autos. Were partnering with dealers and brands to redesign car shoppingmaking it more transparent convenient and customerfriendly. As part of this team you will be a key player in bringing this brand to life driving awareness of Amazon Autos and driving sales. You will have the opportunity to build a performance marketing program from the ground up working in an agile startup atmosphere.
About You:
Youre an experienced marketing professional who loves to build. You think customerfirst and balance strategic creative and tactical thinking to deliver thumb stopping advertising campaigns. In this role you will own paid user acquisition and growth efforts for a soon to be launched product. You will help set our gotomarket strategy and own campaign management and optimization define the investment framework approach build measurement capabilities and experimentation to scale Paid Media. Reporting into the Head of Marketing you will collaborate with Finance Creative Product and BI to deliver on performance marketing goals and be required to present learnings & insights to leadership. You will formulate marketing initiatives that are deeply backed by data and have experience driving customer growth for a new app or business.
Key job responsibilities
Own paid advertising strategy and to drive customer acquisition that contributes to overall marketplace awareness and vehicle sales.
Build robust tracking attribution and overall data infrastructure in partnership with Product/BI teams.
Manage relationships with key partners in the advertising ecosystem (e.g. Google Apple Meta).
Provide performance reporting on all marketing campaigns and take relevant action on insights gained.
Collaborate closely with technical business finance and design teams within Amazon to manage simultaneous timesensitive projects.
Experiment across platforms conducting deep data analysis to uncover new opportunities for growth.
Identify and partner with external creative and/or performance agencies to deliver on goals
Manage the endtoend of paid search campaigns including keyword research ad copy creation bid optimization and campaign performance analysis
Collaborate with the content creative and ecommerce teams to ensure searchfriendly conversionoptimized user experiences across Amazon Autos touchpoints
Partner with central teams to establish a strong affiliate marketing program for Amazon Autos
Optimize affiliate tracking attribution and commissioning through rigorous testing with central team
Coordinate with other Amazon performance marketing professionals to leverage relationships establish best practices for marketing.
6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience leading gotomarket for consumer software or hardware product launches
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
About You:
Youre an experienced marketing professional who loves to build. You think customerfirst and balance strategic creative and tactical thinking to deliver thumb stopping advertising campaigns. In this role you will own paid user acquisition and growth efforts for a soon to be launched product. You will help set our gotomarket strategy and own campaign management and optimization define the investment framework approach build measurement capabilities and experimentation to scale Paid Media. Reporting into the Head of Marketing you will collaborate with Finance Creative Product and BI to deliver on performance marketing goals and be required to present learnings & insights to leadership. You will formulate marketing initiatives that are deeply backed by data and have experience driving customer growth for a new app or business.
Key job responsibilities
Own paid advertising strategy and to drive customer acquisition that contributes to overall marketplace awareness and vehicle sales.
Build robust tracking attribution and overall data infrastructure in partnership with Product/BI teams.
Manage relationships with key partners in the advertising ecosystem (e.g. Google Apple Meta).
Provide performance reporting on all marketing campaigns and take relevant action on insights gained.
Collaborate closely with technical business finance and design teams within Amazon to manage simultaneous timesensitive projects.
Experiment across platforms conducting deep data analysis to uncover new opportunities for growth.
Identify and partner with external creative and/or performance agencies to deliver on goals
Manage the endtoend of paid search campaigns including keyword research ad copy creation bid optimization and campaign performance analysis
Collaborate with the content creative and ecommerce teams to ensure searchfriendly conversionoptimized user experiences across Amazon Autos touchpoints
Partner with central teams to establish a strong affiliate marketing program for Amazon Autos
Optimize affiliate tracking attribution and commissioning through rigorous testing with central team
Coordinate with other Amazon performance marketing professionals to leverage relationships establish best practices for marketing.
6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience leading gotomarket for consumer software or hardware product launches
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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